Confetti and balloons all over the office today at the Krakoff casa in Mexico: after five years as a finalist in the Las Vegas CES show, hubby and Razer Founder Rob Krakoff, aka Razerguy, accepted the People’s Choice trophy for best new gadget, a prototype, the Razer Switchblade.
The Razer company is a fine example of a community-focused marketing strategy. They design gaming peripherals “for gamers, by gamers.” They have passionate fans on Facebook who participate actively.
Their innovative people are always looking for ways to make the gaming experience better. Now, with the Switchblade, gamers can easily engage in their favorite games anywhere they go.
The Razer Switchblade is a portable gaming device with LCD keyboard. It’s hard to imagine, so I’ll direct you to this video of the product launch:
Congratulations to all the Razer guys!
Here are links to the awards on CNET:
http://www.youtube.com/watch?v=MjDSn7bxEOE
http://www.youtube.com/watch?v=dYZVrbwnR7M&feature=player_embedded
For all you who want to know what’s new in electronics from 2011 CES, here are the complete awards:
http://cnettv.cnet.com/best-ces-2011/9742-1_53-50098519.html?tag=api
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