(A guest post by Frank Anderson.)
The younger generation is, without fail, the heaviest participant in social media. Born straight into the world of online dependency, the art of social media is considered just another common form of innate communication. (Image by Nutdanai Apikhomboonwaroot, freedigitalphotos.net)
However, while Generation Y was spending their younger years amidst the World Wide Web, those born in the era of picture books and hand-written correspondence suddenly find themselves faced with an intense learning curve.
Engaging in social media in any capacity can be quite intimidating. The great thing is, however, at one time or another, we all start at the same level. Each of us faces similar challenges while striving to build an online reputation.
While one inquiry of interest can come in seconds or another in a matter of months, the recipe for success remains the same: maintaining discipline and a unique spark of creative will.
This great element of equalization is part of the magic that makes social media so unique. For anyone, anywhere, and most importantly ̶ at any age, social media can provide a new and exciting world of engaging opportunity.
The ability for potential consumers to recognize and relate to you or your business through social media is proving successful for those willing to make the effort. If you’re not doing so already, no worries ̶ it’s never too late!
Find your voice. Promote your business by promoting your personality. In the limitless world of social media, without doubt there is a group of like-minded individuals waiting to spot you in the crowd. Social media might lead to that breath of fresh air you never knew you needed.
If you don’t know where to start, turn first to a little self discovery. Explore your intended niche, your personal interests. Here are four tips to getting started:
- Why is this the time to share your passions with others? Because starting a successful business is long, hard work. That’s exactly why you must monetize your passion and not waste time on anything else.
- Are you prepared for the emotional roller coaster that lays ahead? One of the most unfounded myths about social media is that it doesn’t take much effort. Just having good content isn’t enough. The harsh reality is it can be tedious and extremely time-consuming. If you want to ride the ride, be prepared to pay the price.
- When you go in with an open and positive mindset, you will have the upper advantage. We all know that having a positive attitude feels better than being negative. So try not to fixate on the stress that is likely to weigh on you. Instead, immerse yourself in the exciting pool of opportunity.
- Too often newcomers put the emphasis on numbers, and fail to consider the quality of their acquisitions. Heed the difference between audience size and interaction. Ask questions that resonate with your target market and have quality content that closely reflects your offline content. The engagement between a small, inspired audience is always better than a broad, uninterested one.
The key is to relax and have fun. It’s just a matter of knowing what to do. Social media is not just a number’s game. With a calm demeanor and healthy level of curiosity, you will soon be connecting to audiences as never before.