I admit it: I hate editing transcripts. It’s not something you can easily outsource either. I’ve got a good editor and a good proof reader, and we use a great transcriber for our teleseminar audios. But have you ever read through an unedited transcript?

Garbage. People don’t use English correctly. Forget about the extra hums and hahs, and incomplete sentences. Besides that, some people – excuse me, I mean me, myself and I – don’t express thoughts firmly and concisely.

If you offer transcripts of your teleseminars, be sure to edit them thoroughly. People don’t like to pay for unedited and incomprehensible scripts. Even though it takes time to go through them line by line, if you don’t, you will earn yourself a bad reputation for the quality of your information products. You can’t afford that.

The only solution is to edit and get someone to read through your edits and edit all over again. Make sure your transcripts contain easily readable sentences, even to the point where you change what was actually said on the audio file. This is why you can’t hire an editor to do this task for you. Since you were on the call, you will be able to interpret and add meaning to your transcripts. An editor can’t do this for you.

We’ve seen too many "Home Study Kits" that are nothing more than audio files with poorly transcribed and unedited scripts that don’t explain what the speakers really meant to say. If you offer such products, make sure you give your clients good value.