
Usability expert Jakob Nielsen says write articles, not blog entries.
Writing in his latest Alertbox column, Jakob Nielsen says:
"Blog postings will always be commodity content: there’s a limit to the value you can provide with a short comment on somebody else’s comments. Such postings are good for generating controversy and short-term traffic, and they’re definitely easy to write. But they don’t build sustainable value." – Jakob Nielsen (July 9, 2007)
I was alerted to this information by Debbie Weil on her BlogWrite for CEOs blog. Debbie adds, "The best blogging strategy (the one that reaps the most rewards as far as establishing yourself as a thought leader) is to mix up your blog posts. Some should be short and reference another article / site / blog."











