Author Archive for Patsi Krakoff – Page 124

Marketing with Press Releases: 10 Steps to Writing an Internet Press Release

By Patsi Krakoff
Wednesday, March 7th, 2007

How to Write an Internet Press Release to Attract Media, Customers, and Google Juice
©2007 Patsi Krakoff, Psy. D. & Denise Wakeman, The Blog Squad

Journalist_writers_block To leverage the Internet effectively for your business, you must learn to write press releases. Submitting frequent press releases to the online distribution services will get you exposure to media, customers, and improve your search engine rankings.

Press releases are relatively simple, but not easy to write. They take some time to craft because you must tell your story in a compelling way, and deliver the facts in the fewest words possible. In addition, like a news story, they should follow basic journalism standards. Oh, and did I mention, they need a clever hook to really work? All that in only 350-500 words.

The following is what I do when I write a press release for The Blog Squad. I trained as a journalist years ago. However, standards for writing press releases are evolving for the Internet.

Read More→

Categories : How to...Tips, Online Marketing, Writing Great Press Releases

Press Releases as Marketing Tools

By Patsi Krakoff
Wednesday, March 7th, 2007

Exxtra_read_all_about_it_2 I just finished posting about Joan Stewart’s "New Rules" for press releases when my feed reader let me know that Lee Odden also posted similar news about the way press releases play into your marketing mix.

His great post goes into more details and gives 10 tips on how to write a release for search optimization, so you won’t want to miss it.

Categories : Online Marketing, Writing Great Press Releases

New Rules for Writing Press Releases

By Patsi Krakoff
Wednesday, March 7th, 2007

Kick_butt_pubhound Joan Stewart is affectionately known around the Internet as The Publicity Hound. And there’s a reason…Joan has a nose for news and she sniffs out trends for evolving Internet marketing strategies.

You won’t want to miss our interview with her Thursday March 8 at 11 a.m. EST on Blogging and Beyond, our Internet radio show. She’ll reveal the new rules for writing press releases for posting on the Web.

Here are a few tips she’ll explain:

• Press releases no longer have to announce legitimate news
• They no longer have to be only one page
• We can distribute them online as often as we want.
• They can include links so that consumers can click through to a landing page or a sales page.
• We no longer have to use the "who, what, when, where and why" formula high in the press release.
• No longer do we have to consider a press release a failure if it gets no media attention. If it brings people into our sales funnel, we can proclaim the release a success.
• Under the new rules, we don’t measure the success of our releases by the number of clippings it has generated but by whether the press release has been able to change people’s behavior

Categories : How to...Tips, Online Marketing, Writing Great Press Releases

Sneezers: Spreading the Word

By Patsi Krakoff
Monday, March 5th, 2007

Woman_in_rollers_blowing_her_noseI came down with a raging head cold over the weekend, so bad I missed my tennis games. Which got me to thinking about "sneezers" and how they can spread the word about your products or services.

We have a teleseminar Tuesday March 6 about Viral Marketing, or how Greg Pincus went from 30 to 32,000 blog visits in two months and landed on Slashdot, the NYTimes, and got a 2-book contract.

That’s "sneezing" at its finest. Greg knew that to get the word out he’d need a little help from his friends on other blogs and in the media. First he had to find a "hook" or something that people would want to pass around to their friends. (Would you believe that poems were what he used to capture people’s imaginations?) To register for the teleseminar, click here: www.blogsquadteleseminars.com/viral.

I got curious about where the whole viral marketing thing got started and did some research on Wikipedia. Read my post over at BizTipsBlog for a brief history.

The point is… what king of viral hook can you think up? A game, a video, a puzzle…what will capture the imaginations of the sneezers in your database? Go on, don’t be afraid…infect a loved one and spread the word.

Categories : Fun and Irrelevant Things About Patsi, Online Marketing, Teleclasses & Seminars, Writing Great Press Releases

Email from David Herdlinger, Coach Extraordinaire

By Patsi Krakoff
Monday, March 5th, 2007

Herdlinger_associatesI got an email last week that I want to share with you, because it is this kind of note that makes me stay in the newsletter business, more than the money, more than anything.

This particular client, David Herdlinger, is an extraordinary coach. The number of people who have called me and mentioned how much respect they have for him is unbelievable. He is coach to many of the best consultants in the business. So of course, I was thrilled to hear this from him!

From: David Herdlinger
Sent: Friday, March 02, 2007 10:14 AM
To: Patsi
Subject: Re: March Newsletter

Hi Superstar!

As bright and wonderful and you truly are–you just to seem to get it.  YOU are a gift to me.  I have a wonderful practice that stays full and makes me more money than I had EVER dreamed of making.  SO MUCH of that practice has been built on the back of your great newsletter and the huge list they have  amassed for me.

I love this current edition and look forward to all the comments I’ll receive when I send it out next week.

Life is good,
David–
_|_|_| David Herdlinger
_|_|_| Herdlinger Associates www.herdlinger.com
_|_|_| http://www.TheCoach.biz
"Turning Potential Into Performance"

FREE subscription to "Unlimited Potential" newsletter:
UnlimitedPotential-on@letters.webvalence.com

Categories : Buying Content, Coaching/Personal Development, Managing Your Ezine & Blog Tasks

Punctuation Marks: A Quick Guide to Perfection

By Patsi Krakoff
Monday, March 5th, 2007

I just ran across this site by Ted Montgomery, with useful pages about punctuation. It’s easy to look things up and get good examples of correct usage.

http://www.tedmontgomery.com/punctuation/index.html

Believe it or not, some readers will judge you on your commas and colons. So it doesn’t hurt to get them right. I wouldn’t lose any sleep over them, but still, when all you’ve got are your words on a computer screen to build credibility, go for perfection.

Categories : Grammar & Common Usages

Domain Names: Be Sure to Renew Yours

By Patsi Krakoff
Saturday, March 3rd, 2007

We recently learned from Dave Taylor (www.AskDaveTaylor.com) that Google gives more weight to domains that have been registered a long time. So instead of renewing over at GoDaddy.com for 1 or 2 years at a time, it may make more sense to renew for 5 or 10 years.

I have always registered my own name, Patsi Krakoff, even though I don’t use it as a web site; I have it forwarded to one of my company websites (www.customizednewsletters.com) so people can find me. I also took out Patsi Benter, which was my former name for the 25 years I was divorced, and forwarded to my site if anyone from my past cares to look me up on the Web.

I recently renewed these names, and was thinking that renewing your domain name is tantamount to renewing your wedding vows… paying for 10 more years of the Krakoff name is sure proof of my intentions and fidelity! It’s sort of like a modern day anniversary, no?

Happy domain-a-versary, Hubby!Razerguy_razersign_1

Categories : Fun and Irrelevant Things About Patsi, Managing Your Ezine & Blog Tasks, Online Marketing

Article Marketing: Notes

By Patsi Krakoff
Friday, March 2nd, 2007

Writing_hand Denise posted her notes over at the BizTips Blog from the radio show interview with Christopher Knight of EzineArticles.com, and they are worthy of repeating here:

Articles should be between 400 and 1000 words

  • The article title is the most important element; most people make their titles too short.  EzineArticles.com has a 100 character limit.  Titles should have a primary and a secondary hook to get scanners to read further
  • The article body should be all about giving — no hype, no pitch about your business; give great, valuable info; what does THE READER need to learn
  • The resource box is about you, the author; not a bio, but a way to let the reader get more info
  • Use an editor so you minimize spelling and grammar errors
  • Take a look at the content you already have created.  What is evergreen?  Look at it as an editing exercise vs. a writing exercise

The big question always is…how many articles should one submit to get a good return?  There is no right answer but most people never submit more than 10 articles so anything more than that is good.  25 to 250 articles will start to drive more traffic to your site.

Chris has an excellent ebook called Article Production Strategies that we highly recommend.

If you’re just getting started with article writing, our colleague Jeff Herring has a suite of article writing templates that we frequently use to jump start our articles.

Categories : Writing Better Ezines

Article Marketing with Chris Knight: Audio

By Patsi Krakoff
Thursday, March 1st, 2007

Blogging and Beyond: Episode 8
Attract, Sell, Profit! with Articles
with guest expert Christopher Knight, owner of EzineArticles.com and author of Article Marketing Strategies

MP3 File
Subscribe to the podcast on iTunes!
I was scouting more info on writing articles for marketing purposes, and spotted this great article by Marnie Pehrson, of Idea Marketers, worth the read: Creating Articles that Are Professional and Build Link Popularity
Categories : Uncategorized

Marketing with Articles: Each Article is a Sales Agent for Your Business

By Patsi Krakoff
Wednesday, February 28th, 2007

Ezinearticles_platinum_grey I know many people struggle with writing an article. Then, when they learn that you really need 25 articles, or 50, or 100 submissions before you can get marketing juice from article directories…well, it’s daunting to say the least!

The key to writing numerous articles and making them work for marketing your business is to look at each one as a sales agent. Write short articles, introduce a common challenge or problem your clients have, reveal a solution, and then give people a reason to click through to your site for more solutions, more information.

Chris Knight is the founder of EzineArticles.com who awards the Platinum Ezine Articles Expert badge to professionals with numerous quality articles. He will reveal more tips on how to use your articles as sales agents on our Internet radio show Blogging and Beyond, Thursday March 1, at 8 a.m. PST (11 a.m. EST) on VoiceAmerica.com.

You can get more of his article marketing strategies here:

Articleproductionstrategiescknight_3 http://www.drivetrafficwitharticles.com/

Here’re some more good tips about writing articles for syndication from Chris, and why it is important to create a "mental separation" between yourself and your articles:

Read More→

Categories : Online Marketing, Teleclasses & Seminars, Writing Better Ezines, Writing Great Copy
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