Author Archive for Patsi Krakoff – Page 145

Tips Booklets: The Smart Way to Get Your Message Out to Clients

By Patsi Krakoff
Sunday, June 18th, 2006

110ideastipsbooklet Three things I love about Paulette Ensign, the Booklet Queen:

  1. She found a niche for her talents and filled it, then carved it to make it unique
  2. She gives practical, no nonsense steps for how you can easily create your own tips booklet
  3. She has a great sense of humor, coupled with wisdom – a great combination

If you missed Paulette on our Conversations with Experts last Wednesday, get the audio recording. Learn how to do a short tips booklet. This makes sense for all you consultants, speakers, and authors who are working on a book. Go ahead and get a tips booklet out to your prospects while you are working on that book. It will do the marketing job for you while you are doing other things.

Some points covered:

1. Booklets are typically 3.5" x 8.5", fit in a #10 envelope, are 16-24 interior pages, saddle stitched, have minimal graphics with a cover printed on glossy cover stock.

2. Tips booklets should run 3000 to 5000 words. There’s no magic formula for the number of tips to include. Best to go by word count.

Read More→

Categories : How to...Tips, Writing Great Copy

Seth Godin: Learning at the foot of the Great Bald One

By Patsi Krakoff
Thursday, June 15th, 2006

Promo2_04 I can’t resist posting, as I just sat down for the Seth Godin viral marketing seminar in NYC. Looking forward to learning from one of the "horse’s mouths" in effective buzz….More later!

Categories : Teleclasses & Seminars

Email Marketing: The Money Is in Your List!

By Patsi Krakoff
Tuesday, June 13th, 2006

How many times have you heard that? Every time someone complains about the time necessary to do a newsletter or a blog, we repeat the List Mantra: "The Money Is in the List…"

We’ve heard horror stories about $20,000 websites that have no way to capture email addresses and build a list. What’s your list building horror story?

How many ways are there to build a list? Let me count them….Ali Brown says there are 101 ways. You can buy her downloadable report for $97 or so…

Or you can start reading about the importance of list building every where on the Web. Here’s a good post by Brian Clark at Copyblogger.com, in response to Where’s the Money in Blogging?…

Read More→

Categories : List Building Tips

Blog Squad Teleclass Tuesday June 13th

By Patsi Krakoff
Monday, June 12th, 2006

Blogsquaddpimage_1 The next blogging teleclass in the "Small Business Website Development" series is tomorrow:

Tuesday June 13, 1pm EST: Introduction to Blogging, with Denise Wakeman and Patsi Krakoff of the Blog Squad

– Why every business needs a blog (or, why blogs are taking the business world by storm)
– Best blogging tools, and how to get started
– Blog-to-book projects
– And more…

Read More→

Categories : About Blogs, Teleclasses & Seminars

Tip Booklets Expert Paulette Ensign Wednesday, June 14

By Patsi Krakoff
Saturday, June 10th, 2006

Pauletteensign Paulette Ensign is an expert in marketing with Tips Booklets. Don’t miss our Conversation with Expert Teleseries this Wednesday, 8:30 p.m. ET, and learn how you can write and publish a tips booklet and boost your business.

Paulette is well known in the marketing arena with tips booklets; she is known as the Booklets Queen, having sold over a million of these clever publications. She wrote an interesting post on her blog this week, called "I Wanna Publish a Book, I Wanna Be On Oprah, I Wanna…"

I agree with Paulette: far too many professionals know they need to get a book published, but never find the time to do it. Truth is, publishing a book is extremely time consuming and not always worth it. Writing a shorter version in the form of a tips booklet may get the job of marketing done without wasting time, money and energy. But you need to learn how to do it right.

Read More→

Categories : E-Books, Online Marketing, Teleclasses & Seminars

Email List Building Tips from Cirque du Soleil? Big Tips from the Big Top

By Patsi Krakoff
Friday, June 9th, 2006

Here’s an interesting post from Nancy Schwartz’s Getting Attention Blog. Evidently the Cirque du Soleil is harnassing the power of email marketing, getting on the list building band wagon and generating a fan club to boost business. Here’s an excerpt from Nancy’s blog (which I highly recommend subscribing to, btw).

Take a look at Cirque’s email marketing approach — directly transferable to nonprofit organizations for fundraising, advocacy, membership or volunteer campaigns, or ongoing relationship development. Cirque:

  • Promoted the email list development as "Join Our Fan Club", not "Sign Up for Our Email List", and featuring that invite right on the home page. Becoming a member of a club is much more enticing than becoming an email subscriber.

What a great tip! What kind of ‘club’ can you promote so that people feel proud to join and get the insider tips or information exclusive to club members?

I’m not sure that people would join "The Blog Squad’s Fan Club"…although we do have two fans, I think, at last count. But maybe people would feel more inclined to join the "Savvy eBiz Tips Club", and get smart tips for marketing online, instead of a signing up for a newsletter.

What do you think? And what kind of club could you envision for building a list for your business? Any good ideas out there?

Categories : List Building Tips

French Open, Mexican Style

By Patsi Krakoff
Sunday, June 4th, 2006

1139603178fullskinny Hola! Just a note to say I’m down in Ajijic, Mexico playing tennis this week with the Hubby and friends. That’s near Guadalajara, on Lake Chapala. 

Lucky for me, my trusty Blog Squad partner, Denise Wakeman is covering biz things, another good reason to have a partner.

With DSL and satelite TV, this is a far cry from an Adobe casa…it’s more like the best of both worlds. So I’ll be back in a week. Keep connected, be healthy, and share some love today.

Categories : Patsi's Story

Copyblogger’s Brian Clark Presents Blog Writing Expertise

By Patsi Krakoff
Monday, May 29th, 2006

How Copywriting Skills Bring Both Traffic and Sales
Wednesday, May 31, 2006, 8:30 p.m. ET
Guest Expert: Brian Clark, Copyblogger

Why all the fuss about business blogging? Unlike the static websites of the early web, a business blog is a dynamic web presence that attracts new prospects, establishes a relationship with them, and allows them to effortlessly become a client or customer. 

A blog is a lead generation and customer relationship management tool all in one, but only if you tell a story that matters to your target market. 

Copywriting is the art of selling with words and getting people to take action —whether your goal is publicity or a sale —and it’s the secret to achieving your Internet marketing goals.

Read More→

Categories : Teleclasses & Seminars

Ezines Are Dead! Long Live Ezines!

By Patsi Krakoff
Friday, May 26th, 2006

Ezines are not dead.

You may think that because we are so gung ho on blogs that we’ve given up on ezines, but nothing could be further from the truth. An ezine is an integral part of our marketing strategy and should be part of yours too.

Secrets_of_successful_ezines_cover_v3 In fact, we have a very detailed ebook called "Secrets of Successful Ezines: A Guide to Writing and Publishing an Ezine that Gets Results." You may not be aware of it with all the attention its younger sister ebook on blogs is getting!

The ebook is delivered in three parts:
1.  How to create and write your own ezine
2.  Interviews with Successful Ezine Publishers
3.  Sample Ezines

Since it’s the end of the month and a holiday weekend here in the U.S., we decided to have a month end sale on the Secrets of Successful Ezines ebook.  For 4 days only, you can get "Secrets of Successful Ezines" at a $30 discount, and pay only $57.  That’s a savings of nearly 35%.

We won’t take up your time with a long email touting the benefits of the ebook.  You can take a look for yourself by clicking on this link:

http://snipurl.com/Ezine_Ebook

Read More→

Categories : E-Books, List Building Tips, Teleclasses & Seminars

Marketing Tip#6: Podcasting

By Patsi Krakoff
Thursday, May 25th, 2006

In case you’re wondering why tip # 7 was posted here before #6…well, me too. Guess I got ahead of myself!

In any case, here’s an additional way to create income while marketing at the same time. This is our 6th tip in the series on marketing your book, ezine, or blog.

6. Podcasting – create audio files easily by scheduling teleclasses and recording them. Some people like to get their information auditorily and at their convenience by downloading mp3 files to their iPods. Or, you can podcast a chapter or excerpt from your book.

Use a free teleconferencing bridge line like http://www.freeconference.com to host a group call.

Record your call, upload the audio file, and then post to your blog or podcast using a service like www.audioblog.com.

As an added benefit, you can get these calls transcribed; then convert the word doc to a PDF file which you can either give away, or sell, in exchange for people’s email address. www.CastingWords.com is a fast, affordable transcription service.

You can charge a small fee to cover the costs of recording, editing and shipping, or you can make the podcasts available for free as an audio file or MP3 file that people can download off your blog or website.

If you have really valuable content relevant to your audience, you can also create a membership fee. Denise and I have done this for our Conversations with Experts teleseries.

Categories : List Building Tips, Online Marketing, Promoting Your Ezine +/or Blog
« Previous Page
Next Page »

Content for Coaches and Consultants

Serenity Virtual Assistant Services

Social Buzz Club

get your bright idea known