Just when I thought the HTML vs text version for electronic newsletters debate was being solidly won by HTML advocates, I get bombarded by Tom Antion and his cry for plain text. Tom says all the internet gurus – the really successful ones in the $2 million range – all send out their ezines in plain text.
Okay, so I’m rethinking this. I’m getting some really nice HTML newsletters now, and I love the graphics, the headers, the little pics of books and logos….but do I read them thorougly?
No! I actually look at the pics, register what it is, scan the headings and subheadings, and move on to the next email message. Unless, of course I see an article that has some new intriguing information that my clients and readers could use. For the most part, I am deleting without reading.
Except for a couple of long plain text newsletters that I get from experts such as Bob Bly, Dan Poynter, Tom Antion, and others. I don’t always read them right away because they tend to be long and info-packed, but I will read them much more thoroughly. One reason is that they are jammed with valuable info.
