Author Archive for Patsi Krakoff – Page 163

The Blog Squad to the Rescue!

By Patsi Krakoff
Thursday, August 11th, 2005

Beware of breeches of Blog Etiquette or best practices…the Blog Squad is roaming the Blogosphere and your blog could be the next designated "loser blog!"

The Blog Squad (Denise Wakeman and myself, Patsi Krakoff) has officially launched their blog improvement program today; you can read the press release here.

Suzanne Falter-Barns with her characteristic good humor and savoir-faire for publicity is undergoing a blog makeover month during August. She has even put up the Blog Squad ‘loser blog’ logo on her Painless Self Promotion Blog.

You can visit her blog and read about her blog improvement progress all month. Will she pass the Blog Squad inspection? Will she earn the right to display the Blog Squad Seal of Approval? Stay tuned…

Categories : About Blogs

How to Get Found on the ‘Net

By Patsi Krakoff
Wednesday, August 10th, 2005

Here’s a conundrum for ezine and blog writers: Do you go for clever, eye-catching, curiosity-piqueing titles that make people want to read your article or post? Or, do you make sure your title has your keywords in it so that search engines can index your stuff and people can find you easily?

Darren Rowse has an interesting post on his Problogger blog that says it makes sense to use keywords in your titles. Read what he has to say in his article "Use Keywords in Titles", and there are some good comments as well.

So I guess the challenge is, How do you make your title interesting and appealing to readers, AND use your keywords that people would use when doing a google search?

Your thoughts? Examples?

Categories : Promoting Your Ezine +/or Blog

Practice What I Preach Department

By Patsi Krakoff
Wednesday, August 10th, 2005

I have high respect for people who have built their newsletter subscriber lists to the thousands, not so much because as the Internet marketing gurus proclaim, "thar’s gold in them thar lists," but because of the diligence it takes.

First of all you have to have something of value to say, or people won’t sign up, or they won’t stay signed up. If you bother people with useless information or excess promotion, they will unsubscribe. But if you give them valuable tips they can apply in their lives and work, they will love you for it, and recommend your newsletter to others.

I struggle with self-promotion, like many other professionals. I hate to bother people. I know how crowded our inboxes can get, and there are many ezines that just aren’t worth it, or they are too long and I don’t have time to read them all. So I’ve decided to practice what I preach:

I am revising my ezine Newsletter Nuggets, merging it with BizBook Nuggets, and starting to build the subscriber list once again. I intend to make it shorter and more valuable by giving a brief marketing nugget, a list of articles posted on my blogs, and an announcement of what’s new.

Want to see how list building can work? This week marks the start of week 1 for building a new subscriber list for my ezine Newsletter Nuggets. I’m hoping to model good list building tactics and grow subscribership quickly. You can help by letting colleagues know how to sign up on my website.

To sign up, go to my home page at www.customizednewsletters.com, and put in your name and email address in the upper left hand corner of the web page. You will automatically be subscribed and you will get Newsletter Nuggets delivered to your inbox.

When you sign up, I will donate $.50 to my favorite charity, the I AM Foundation. For every two new subscribers, the I AM Foundation will get $1 and a child will get a book to read. This is a great charity and I recommend checking them out and donating to their worthy cause to promote books to children.

As always, your feedback and suggestions on building this subscriber base for Newsletter Nuggets are most welcome.

Categories : List Building Tips

Two Book Classes in 1 Week?

By Patsi Krakoff
Tuesday, August 9th, 2005

What ever possessed us to schedule two teleclasses on books this week? You guys are going to be sick of us…

Today at 8 p.m. ET, we are teaching about how to use your blog to write your book through the www.teledevelop.com system. It’s a freebie, and you can register there to get the phone number.

Then tomorrow at 8:30 p.m. ET is our regular Wednesday teleseries through www.conversationswithexperts.com and we are featuring Yvonne Divita, of Windsor Media Enterprises. Yvonne’s speaking on how to avoid publishing pitfalls. Also free, have to register.

Obviously, we are seeing a trend for savvy solopreneurs and professionals to get a book published as part of their informational portfolio that builds credibility. More than that, it is one more way potential clients can sample you, your beliefs, and your experiences, before contracting with you for services.

Let’s face it, we all have a story, and we all have a book that we could/should write. Hopefully, these telecalls will clear up some of the cobwebs, bring clarity, and valuable information on how/why/when to write and get published.

Today there are many options for publishing: self-publishing and print-on-demand and e-books are all easily accessible. But make no mistake, there are all sorts of ‘things not to do’…

But the thing most of all ‘not to do’, would be to stand around thinking about it and not do anything at all.

Categories : Teleclasses & Seminars

Here’s the Skinny on Keywords

By Patsi Krakoff
Monday, August 8th, 2005

I couldn’t have said it any better than Nick Usborne over on his Excess Voice blog. Rather than repeat what he says, go over there right now and read what you shouldn’t try to do when it comes to keywords and writing online copy.

It’s really just common sense, if you are writing on your core topic, you will naturally use your key words. You don’t have to do anything else. You can’t trick the search engines, and you really don’t even need to try. Just stay on topic and if you do stray, just tie it all together. There is a reason you are writing, and a reason your readers will read. Just repeat that in your posts, your newsletters, and on your web pages.

So you can get a little clever in your article and blog titles, but just make sure the title says what it delivers.

Categories : Writing Great Copy

Now’s the Time to Write that Book!

By Patsi Krakoff
Monday, August 8th, 2005

Yvonne Divita says there has never been a better time to write a book and get it published. For sure, authors have more options today to get a book into print. Learn what you need to know on Wed. Aug. 10, at 8:30 p.m. ET.

Conversations with Experts is featuring Yvonne Divita. Here is what she is presenting:

Every day at WMEBooks (Windsor Media Enterprises) we meet another budding author. These are people just like you. Creative men and women who have a great story to tell, but aren’t sure how to tell it. They’re business professionals with years of experience and a desire to share their expertise with a growing demographic of entrepreneurs. Dreamers who dare to dream of becoming the next nationally recognized author.

Even those who simply want to feel the elation of personal accomplishment by writing, publishing and marketing something that is their very own.

If you have a story to tell or if you know of someone who does, learn how to do it — cost-effectively, and successfully, without losing the rights to your work, or being led down the garden path, which happens to too many talented people when they approach publishing the old Dick and Jane way — by asking a traditional publisher to handle their manuscript.

Yvonne DiVita is the president and founder of Windsor Media Enterprises, LLC, which includes WME Books, an author services company to help writers produce, print and sell their work and Smart Marketing to Women Online, which helps online merchants reach the largest, most wealthy demographic in the world – women.

Register:  www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Categories : Books, E-Books, Teleclasses & Seminars

Newsletter Nuggets – An Invitation to Donate a Book to a Child

By Patsi Krakoff
Friday, August 5th, 2005

I know how hard it can be to build a list of subscribers to a newsletter, having done it several times in the last few years.

I am experimenting with my own free ezines by consolidating two of them: BizBook Nuggets ezine will merge into Newsletter Nuggets ezine as of Monday August 8.

In order to do this, I am asking everyone in my database to re-opt in, using a new subscription form on my website home page, www.customizednewsletters.com.

Instead of offering a free bonus report or informational product, I found something that could benefit both subscribers and children who read. For each new subscriber that signs up by entering their email and name on the subscription form on my home page, I will donate $.50 to the I AM Foundation. They will donate a book to a child for each $1 donation.

So, for every two new subscribers, a child gets a book to read. You can also go to their web site and make a donation: www.IAMFoundation.org. It’s a San Diego organization, and I found them through a tennis partner, Greg Scott Reid.

Greg has a great forehand, but more importantly, a big heart. His Millionaire Mentors site is promoting a big event in San Diego in November with proceeds going to the I AM Foundation.

So this is one of those win-win-win situations: You get weekly marketing nuggets about newsletters and blogs to grow your business, the I AM Foundation get a little cash, and children get books! How can you resist?

Stay tuned for more about the Millionaire Mentor’s It’s Who You Know event in November. Why not sign up and come see me here in sunny San Diego?

Don’t forget to sign up for Newsletter Nuggets on my home page www.customizednewsletters.com, and help us contribute books to children.

Categories : Promoting Your Ezine +/or Blog

17 Mistakes of Blogs

By Patsi Krakoff
Friday, August 5th, 2005

Rather than repeat what Denise Wakeman has posted over at Build a Better Blog, just go there and read the three-part article we wrote on the 17 Mistakes Professionals Make with Their Blogs…

Categories : About Blogs

The Blog Squad Busy at Work

By Patsi Krakoff
Thursday, August 4th, 2005

If you’d like to see what Denise and I are up to these days, check out Suzanne Falter-Barns’ Painless Self-Promotion Blog. We are giving her a blog makeover, with a goal of increased traffic to her blog and other sites.

For the complete story, read Denise’s post on www.buildabetterblog.com, then visit Suzanne.

Is your blog languishing, not getting results? Try the Blog Squad at www.fixmyblog.com.

Categories : About Blogs, Blogs We Love, Managing Your Ezine & Blog Tasks

Three Keys for Thriving Solo

By Patsi Krakoff
Wednesday, August 3rd, 2005

Just a note if you are living around Orange county in California: if you like early breakfast and would like to hear me reveal key marketing tips over ham and eggs, don’t miss the Institute of Management Consultants monthly meeting Thursday Aug. 4.

Here’s what I’m talking about: Three Keys for Thriving Solo, Newsletters, Blogs & Autoresponders.

You can read about it here.

Categories : Teleclasses & Seminars
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