How can you monetize your "intellectual property?" I put that in quotes because it sounds so fancy and official. Seriously, you probably know a lot and there are people out there in the world who would pay to know what you know.
We can hot-sync a lot of things, but not our brains. So how do you sell what you know? I guess the questions are:
- What would people pay money to know, that you know like the back of your hand?
- What's the best way to teach what I know? (text, video, audio, slide pics?)
- How would I format and package that knowledge?
- Who are the audience of raving fans for this knowledge, and where do I find them?
- How much would they pay to learn this?
- What systems and programs do I need to format, deliver, market and sell this puppy online?
"Puppy" is a much friendlier term for "intellectual property," don't ya think? There's more to this 'monetizing of knowledge' than just writing an ebook and offering it for sale. There's a couple of things to notice these days… (in case you've been too busy to notice yourself:)
