Author Archive for Patsi Krakoff – Page 52

What Are the New Rules of Doing Business Online?

By Patsi Krakoff
Friday, January 29th, 2010

There are a few important people I've met on the Web who've taught me a lot. One is Seth Godin, with whom I had a talk about his new book, Linchpin.

DMScott Another is David Meerman Scott, author of New Rules of PR and Marketing: How to Use Social Media, Blogs,  News Releases, Online Videos, and Viral Marketing to Reach Buyers Directly.

David has had tremendous success with this book, for good reason. It's chock full of tips and success stories. Yet, can you believe this: when he published it, Facebook was only for students, and Twitter didn't really exist, at least not like it is today! That was only four years ago.

Not surprising, there's a new updated version of the book, since so much has happened with social media, video and content marketing on the Web.NewRules

You should take a look at the second edition, because it's more valuable now than it was originally. The 1st edition is so ground-breaking, it's been translated into 24 languages!

Go ahead and read David's blog about what's in the book, and then jump on over to Amazon and get your copy now. By the way, David's blog WebInkNow, is a must read for staying informed about what matters with content marketing.

The New Rules of Marketing & PR by David Meerman Scott

Categories : Attracting Clients, Books, Content Marketing, Online Marketing

Create a Profit Funnel: 6 Steps to Better Offers

By Patsi Krakoff
Thursday, January 28th, 2010

Smart-shoper-isolated-v2 What are your product peripherals? I mean what other products and services are your readers interested in? What else can you offer them, besides your own products and services? More products means more ways to enter your funnel, and create more profits.

For example, people come to me to get help with their newsletters and blogs. But what else do they need? They need other marketing tools. They need content marketing planning & coaching, they need video, shopping cart, ebooks, etc.

Having a great newsletter or a great blog doesn't mean squat if it doesn't work to sell your stuff. My target audience of smart professionals may also need help with copywriting, social media strategies, surveys, podcasts and teleseminars, videos, and information products like ebooks.

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Categories : Attracting Clients, List Building Tips, Online Marketing, Pathway to Profits

The Practice of Writing: Are You Publishing, Too?

By Patsi Krakoff
Wednesday, January 27th, 2010

Cat-computer Are you taking notes? Whenever I speak somewhere, people in the audience are furiously scribbling. For myself, I always take notes, mainly because if I don't write it down it goes through my two ears like the wind.

Most writers I know love to take notes, heck, even non-writers do. Everyone's taking notes. Here's my question, what do you do with your notes?

Are you publishing what you write? Here's what I find incredible: only a tiny percentage of writers are actually publishing on the Internet. Most writers, even serious ones, aren't publishing their work on a blog.

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Categories : About Blogs, On Writing Better, Writing for the Web

Seth Godin Gets a Brain-Poke on What Really Matters

By Patsi Krakoff
Monday, January 25th, 2010

Pic What really matters to you? I mean beyond the usual success metrics…?

I know many people struggle. From what I hear from friends back in the US, some people are in seriously dire straights employment-wise, financially. No family is without loved ones who haven't found work, or if they have a job, aren't earning what they should.

Even when the economy improves (and it has in some sectors), there remains The Big Problem: there are a lot of unhappy people not finding fulfillment and meaning in life, in work, in what they do each day.

Seth Godin is an interesting human being who has brought us new ways
of thinking by writing 10 best sellers, including Unleashing the
IdeaVirus, Permission Marketing, Purple Cow,and Tribes. His latest book, Linchpin: Are You Indispensable? publishes on Amazon today.

This book is personal. It's about finding what really matters, and making a real difference in the world. Seth is concerned about what's happening, beyond the economy, beyond marketing.

I'm very concerned. Like Seth, I'm hoping there's a way for each of us to reach the kernel of genius
within… to start creating art instead of doing work… to engage in artistic leadership instead of mediocre obedience… to become more generous
with our genius.

So are a lot of other bloggers. You can learn more about what other people are saying over on Squidoo, here. Here's how you can listen to my interview with Seth:

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Categories : Books, Coaching/Personal Development, Ways to Build a Better World

Content Marketing Profits: 10 Tips to Unlocking the Secret Key

By Patsi Krakoff
Monday, January 25th, 2010

Group-of-people How much time and effort do you devote to Outreach – connecting with others, leaving blog comments, responding on Twitter, Facebook, LinkedIn? This is an essential key to successful blogging, and essential to making your content marketing efforts profitable.

If you're like me, not enough, I'll bet. We (I mean me!) are so driven and task oriented that it's easy to forget to reach out to others.

I'm really writing this for myself, you see, but maybe you can relate. For example, I have a list of things to do, and I plow through those things, checking off as I go…and I'm pretty good about getting most things done.

But the one thing that often gets left til last is reaching out to others, finding out what they're doing, reading their blogs, commenting, and checking their tweets on Twitter.

I should take that back, it's not entirely true. I visit Twitter daily, sometimes 2-3 times. I get several emails a day from a service SocialOomph which gives me all the tweets in certain keywords I track.

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Categories : About Blogs, Content Marketing, Online Marketing, Pathway to Profits

6 Writing Tips from Novelists for Content Marketing

By Patsi Krakoff
Friday, January 22nd, 2010

Little-person-big-pen One of the beautiful things about living in Ajijic, Mexico is all the creative people who come here to write, paint, act, and design. This summer I did acting classes. I believe this helps me become more creative, more innovative in my business work.

This week I'm attending the 6th Annual Lake Chapala Writers' Conference. The two speakers, Marc Acito (How I Paid for College, Attack of the Theatre People) and Cai Emmons (The Stylist, His Mother's Son) are giving our group of 45 writers good tips.

It doesn't matter if you're writing a novel or your company blog, some writing tips are universal. Here are a few tips from novelist Cai Emmons that you should incorporate for your own content writing.

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Categories : About Blogs, Content Marketing

Does Your Content Marketing Have Personality?

By Patsi Krakoff
Thursday, January 21st, 2010

PabloCat Signature Do you use creative images to represent yourself and your business? Joan Stewart does a great job of branding herself as The Publicity Hound, using a dog on her blog and sites.

I've used a lot of images from iStockPhoto.com and Shutterstock on this blog. An interesting picture can magnetize readers into your post to find out more.

On my other site I use a blue man because I love the whimsical nature that it adds to an otherwise heavily-text based website.

Here's a fun site that offers you the possibility to create your own graphic image of yourself, adding hair, clothes, accessories for a reasonable price: DesignherGals.com. Here's what I recently created and purchased for use as a personal email signature:

My friends tell me it looks like me, and it's fun. There's even a pic of Huey my cat…

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Categories : About Blogs, Content Marketing, Email Marketing Tips, How to...Tips, Online Marketing

39 Experts Foresee Content Marketing Trends for 2010: ClickPredictions

By Patsi Krakoff
Wednesday, January 20th, 2010
  • How is online marketing changing?
  • What do you need to know about content marketing trends for your own business?
  • What are marketing experts telling us you need to pay attention to?

ClickPredictions-2010-CoverPage  You may not have a large marketing budget or staff that keeps up with these things. Before you spend your precious money, you better be sure you're heading down the road of good investment, not letting money fly out the window.

There's no question that traditional marketing has been changing at a rapid pace, given technology and social media and new tools coming up every day. How is it going to affect you and your marketing efforts?

Here's a free ebook chock full of expert predictions, offered by ClickDocs, a specialty firm supporting best practices for whitepapers and ebooks. Ambal Balakrishnan and her colleagues have produced a fabulous ebook.

I recommend you read this because:

  1. It's a fast read
  2. It's important
  3. It's full of tips on what's needed for good marketing

Besides, I was asked to contribute my two cents, and I'm proud to be among these content marketing experts.

Want to know what's in it, briefly?

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Categories : Content Marketing, E-Books, Online Marketing

Is Your Blog Connected to Facebook, Twitter & LinkedIn?

By Patsi Krakoff
Tuesday, January 19th, 2010

Circles-of-influence Have you included social marketing, social media into your blog? You must do this.

Why? Because that's where people are these days, looking for information and connections on Facebook, Twitter and LinkedIn.

How do you connect your blog to these 3 sites? It's pretty easy (if I'm blogging about it and have done it successfully then you know it's easy, cuz I'm no "techie…").

This is all part of the class I'm teaching today with Joan Stewart aka The Publicity Hound. So I'm going to be strict and not tell you how to do this, simply that you MUST do it

Wanna get the details? Go register for the class, you'll get all sorts of tips, audio recording, handouts, etc.

Time-Saving Tips for Smart Blogging with Joan Stewart

Wednesday January 20, 2010 at 4 p.m. ET

On the phone, a teleseminar.

You must register and there's a small fee, but well worth the valuable tips, handouts and information.

I guarantee it will make your blogging for business easier, faster, more fun and get you more clients!

If you can't come, don't want to spend the money, for whatever reasons, then go log into your accounts on each of these three sites, and any others you belong to, go to settings, hunt for a feature that autmatically feeds your blog posts to your updates.

You should be able to figure it out, and if you can't, let me know.

Categories : About Blogs, Content Marketing, Teleclasses & Seminars

16 Must-Have Marketing Tools for Blog Design

By Patsi Krakoff
Monday, January 18th, 2010

Blue-man-taking-a-bow What should you put on your blog if you want to use it for marketing, to attract clients?

Content is king, but if your design stinks, visitors won't get past the banner. They won't stay, they won't get to know you and they won't subscribe to your blog.

Worse, you could be spending a lot of your valuable time blogging for nothing. Bad blog design = bad marketing = no new business. Stinks, doesn't it?

If you care about attracting the right people, get a professional blog design or theme installed. You can do it yourself on Typepad, but you'll need a graphic designer to supply the banner with a tag line built in.

There are plenty of good freelancers available, but you'll need to know what to tell them. Here are my tips for good blog design and set up.

Design for Branding, Trust, Personality

Everything on your blog should reflect your branding theme, personality, and the problems you solve for your readers. Your banner should clarify what the blog is going to give readers.

These are branding issues that need careful thought. You may even need professional help if you want to get it right.

Joan Stewart is a good example of this. Her blog, at PublicityHound.net, features tips for people seeking PR and media attention. You know this immediately after arriving on the blog.

[15 second commercial break: Joan and I are teaching Time-SavingTips for Smart Blogging in two days, Wednesday Jan. 20, 2010. Sign up here…]

Personality Counts

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Categories : About Blogs, Attracting Clients, Content Marketing, How to...Tips, Online Marketing, Teleclasses & Seminars
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