Author Archive for Patsi Krakoff – Page 53

Is Your Blog Really Sick? 8 Health Check Points

Laptop_doctor Is your blog sick? I don’t mean in a good way, like your blog’s really hip, slick and cool. I mean is it limping along on crutches with barely enough Google juice to keep the joints from creaking…maybe you haven’t been posting lately, then when you do, you make a few lame excuses and expect readers to care…

Maybe your blog is a reflection of you, just a mirror of your mind, an expression of your spirit or lack of it…you could put on a happy face, do some blogging, and then say to yourself, “There, it’s done, I’ve blogged.”

So what? You know that’s not what I mean when I say that a business blog is the best damn content marketing tool on Earth. But you can’t get fired up and fix what’s wrong if you’re not sure where the problems lie.

Maybe your blog needs a yearly physical checkup. Here’s Patsi’s quick fix check list for diagnosing blog problems…

Take a look at your blog and examine it for the following signs of health:

  1. Blood pressure: How’s your traffic these days? Last week, last 30 days? Has it gone up or down in last 3 months, 6 months, 1 year?

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Fast Blogging? What About Truth and Meaning?
What Shakespeare & Seinfeld Can Teach Us

William-shakespeare "There's method in the madness." ~ William Shakespeare

Can you blog quickly AND create meaningful value for your readers?

It's one thing to be saving time with speed blogging tips I'm giving you here this week. But if you're writing junk that has no depth, if you're just saying what's been said before, no one will stay to read. Your readers won't subscribe, they won't buy, and they won't take any action, except to click away.

Here's the crux: how do you go deep when you're in a hurry and got a million other things to do? How can you write great blog content that serves your business marketing goals, when you've only got a half-hour?

Read books. Read Shakespeare. Go to the source. Go to the well. Read the classics, read history, read what geniuses have written. Watch movies, TV. Then blog about it.

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How to Save Time & Money with Smart Blogging in 2010

Time_is_moneyBe smart. Turn your blog into the best darn marketing tool on the planet. Joan Stewart (The Publicity Hound) and I (The Blog Squad) will show you how. Join us January 20, 2010 at 4 p.m. ET for this Smart Blogging teleseminar. Sign up here: http://snipurl.com/smartblogging.

Speed Blogging in Action: Step 1 Pick a Problem

Speed-skater1 5:46 a.m. Ready, set, GO!

How do you speed up your blogging? Here are some ways I solved the blog writing problem this morning. Since I started a blog series yesterday, 6 tips for faster blogging, I already had step 1 figured out: Pick a problem.

How can I write 3 tips about this 1st step of blog writing?

(Sometimes this may take far too long, because of inner demons…. As reader M. Scott Schaffernoth commented, "Great tips for making what can be a daunting task much more approachable, especially for those who hate/fear writing.")

Sometimes what you face yourself as you write about your expertise can reveal an interesting perspective on a problem, and your readers may experience similar pain. Write about it. In this case, if your readers' pain is writing, then you've got great fodder.

6:00 a.m. Other times, you may not be sure what to say, so you'll need to do some quick research. Here's where to go, but be careful not to get lost and waste time.

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6 Tips for Speed Blogging: The Blog Squad in Action

Blog-orange 5:45 a.m.

How do you save time with your blog writing tasks?

You know 3 times a week is a bare minimum posting frequency if you want to get good "Google" juice. But it's not like you've got nothing else to do.

Here's my favorite speed blogging tip:

  1. Pick a problem or pain point your readers tell you about
  2. Make a list of 3-5 tips that solve it
  3. Look at what's already written
  4. Decide if you want to copy & paste, link back, rewrite, or write something new
  5. Ask readers a question, write a brief introduction, list the tips, conclude with call to action and ask another question
  6. Add a photo, add any links to people, places, books

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Friendly Persuasion: Blogging as a
Content Marketing Tool

BlogPersuasion What makes blogging work as the best content marketing tool there is online? I say it's the best, but maybe you don't see it that way. Maybe you see it as a chore…

Business blogging works because it's a persuasion tool. It is the most powerful marketing tool on the planet. It works because readers have a chance to know, like and trust you. KLT is essential before people buy anything from you.

It works because of reciprocity and social proof, two powerful persuasion triggers. Reciprocity is what happens when a person gives something to another: the other person feels obliged and wants to reciprocate. When you give generously of your knowledge on your blog, and respond to people's needs, you are creating a relationship of trust and building reciprocity.

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5 Things You Need to Know When You Blog
for Content Marketing Results

Question-mark-key-i How does content marketing with a blog turn into profits?

How do you turn readers into customers who buy or hire you?

How does participating in social media sites like Twitter and Facebook and LinkedIn get results in terms of new clients?

It's one thing to come up with fresh blog content that educates and entertains readers. It's another thing to sustain that energy that it takes to frequently post on your blog… especially if you're not seeing the money right away.

Stay on track with conversion goals by asking and answering these 5 questions each time you blog…

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Beware Boredom, the Road to Mediocrity Lies Ahead

My-tv By now you may have given up on setting New Year's resolutions… too many disappointed attempts at losing weight, or working out, or making big bucks… Broken promises to yourself can turn you off to goal setting, that's for sure.

Enough talk about woulda, coulda, shoulda, who cares? Don't worry, be happy! That's my advice.

And yet I can't help but take a peek at what worked last year, what didn't work, and make plans to more of the former and less of the latter. As it turns out, I had an excellent year, both financially, and in finding passionate fun in my work.

It's too easy to get caught up in work that pays the bills. I'm not saying you should only do what's fun…If you're not paying attention to where the passion lies, however, you may be on a fast track to mediocrity, boredom, and burnout.

In my opinion, we get bored when we have to do repetitive non-creative tasks that don't challenge us to think. But we can also get bored when we disengage from tasks because we don't like them, they're too hard, we aren't good at them… or we aren't seeing good results.

This is dangerous because if you're just blogging because you need to stick to a schedule, then you aren't blogging with a passionate message to deliver. You won't get good results. How could you?

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Dumb Excuses for Not Blogging…

Big-head What do you tell yourself when you skip posting on your blog? Here are a few dumb excuses I've heard lately…

  • "I don't have time, I'll just use Twitter…it's faster."
  • "I'll do it as soon as I [fill in blank, get caught up with email, finish this project, make a phone call, clean out the cat litter box…]
  • "I'll blog as soon as I come up with a brilliant idea."
  • "Why bother, no one's commented in ages…"
  • "I'll blog as soon as I finish up my to-do list and get my desk organized…"
  • "I've got to eat first."
  • "I should work out first."

The reason these are lame excuses is because you and I both know they're all lies, lies, lies. I can say this because I've got a Ph.D. in making excuses and putting off things I don't like to do.

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Entrepreneur’s Disease: Call the Doctor, or a Good VA?

Juggles-with-red-balls How many projects are you working on this week? Are you able to focus on one or two main tasks? Or are you spread all over the place, trying to do too much?

My husband is always saying I'm too scattered, that I need to focus and not spread myself too thin. Of course he's a great one for making suggestions that add to my tasks, but that's another post.

I suffer from Entrepreneur's Disease, where I've got more ambition and creative ideas than I have brains or time for action. Especially since my goal for 2010 involves doubling my income while working no more than 5-6 hours a day.

How do you learn to wisely choose which projects, which ideas to go for, and what to say "NO!" to? Hmmm, I'll get back to you on that. It helps me to make a list so that I see more clearly where I'm going.

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