Archive for About Blogs – Page 54

Email vs Blogs: the Debate Continues

By Patsi Krakoff
Monday, November 20th, 2006

Clickzlogo There’s an interesting article by Jeanne Jennings, email expert over at ClickZNetwork, worth the read:

E-Mail vs. Blogs

Jeanne assumes some very common misperceptions about what a business blog should do, probably because she is an email expert and very knowledgeable about this area of expertise.

I suggest you read it and make up your own mind.

My opinion is this: The point is moot. Blogs are here to stay. Ezines and email is here to stay.

The smart professional will harness the power of both.

What’s your opinion?

Categories : About Blogs

More Blog Subscribers: How to Get ‘Em

By Patsi Krakoff
Wednesday, November 15th, 2006

I may as well just camp out over on the Copyblogger site and just copy and paste Brian Clark’s posts every morning. He does such a great job of keeping us posted on what we need to know to write better web content and deliver it well. If you’re not a subscriber yet, go there now and sign up…

Here’s Brian’s list of 10 ways to get more subscribers to your blog:

1. Make it easy and obvious
2. Be laser focused
3. Offer a bribe
4. Use viral ebooks

Read More→

Categories : About Blogs, Getting Read, List Building Tips, Promoting Your Ezine +/or Blog

How to Pitch Bloggers & Get Media Attention

By Patsi Krakoff
Monday, October 9th, 2006

If you missed our teleseminar a couple of weeks ago about how to pitch bloggers to get more publicity for your business, you’ll be glad to know the CD and transcript is now available.  We got excellent reviews on this program and it’s a hot topic in the blogosphere.  If you’re one of the first 3 to order, your CD will be in the mail today (Monday October 9)!

How to Pitch the Best Bloggers and Create a Publicity Explosion
Featuring The Blog Squad and Joan Stewart, The Publicity Hound, in a one hour program.

Gone are the days when we had to rely only on the media to spread the word about our products and services. Today’s smart promoters know how to reach thousands and sometimes millions of people online. They pitch influential bloggers, who are in a position to spread the word far and wide on the Internet.

You will learn:

  • Why ignoring bloggers means you might be ignoring journalists who are in a position to cover you
  • 7 tips on pitching bloggers…follow these steps and you’re increasing your chances for them to spread the word about you
  • 3 things you might have that you should never mention in your pitch…and two great ways to let the bloggers know what they are without appearing clueless

PLUS 30 more tactics to get more publicity for your business.

"The pitching to blogger’s teleseminar was very, very useful!!
So many are just commercials or very lightweight, yours was great."
Art Giser

Take a big leap beyond your competition. Get complete details and grab your copy today at How to Pitch the Best Bloggers.

Related posts on pitching bloggers:
How to Pitch Bloggers
Pitching Bloggers: 10 Things That Make Bloggers Angry
Pitching Bloggers: 15 Rules to Obey

Categories : About Blogs, Online Marketing, Teleclasses & Seminars

The Blog Squad’s 1st Video

By Patsi Krakoff
Sunday, October 1st, 2006

Okay, so it isn’t Oscar material, and we just put this together at home on Saturday, but take a look at our first marketing video, "Meet the Blog Squad" on YouTube.

If you see me starting to laugh towards the end, the big smile is because Dewey the cat walked over to try to weasle his way into the shooting.

Read More→

Categories : About Blogs, Online Marketing, Promoting Your Ezine +/or Blog

Blog Publicity – 6 Tips Need to Know BEFORE You Pitch a Blogger

By Patsi Krakoff
Monday, September 18th, 2006

News Flash: You can get huge traffic and sales by getting bloggers to talk about you and your products or books. But there’s a few things you need to know first.

Denise posted about this over on Build a Better Blog, and she created this neat little audio file…

Get 6 tips you need to know BEFORE you pitch bloggers … Get your audio tips here.

If you haven’t registered yet for the teleseminar How to Pitch Bloggers and Get a Publicity Explosion, do so now by visiting www.howtopictchbloggers.com.

Categories : About Blogs, Promoting Your Ezine +/or Blog, Teleclasses & Seminars

“Blogiversary” Celebration: The Blog Squad Turns 2

By Patsi Krakoff
Friday, September 1st, 2006

I know, "blogiversary" is a little too cute to make it with the cool geeks in the blogosphere, but  it really does describe what we’re doing all next week:

We are celebrating our 2nd year of blogging, and giving away prizes for 5 days next week. Hence, "blog-" "giver-" "sary."…

The big prize is a ticket to Tom Antion’s Great Internet Marketing Retreat in Virginia Beach, and other prizes include luggage, info products, and big discounts on stuff.

You have to be a subscriber to our Savvy eBiz Tips ezine to be eligible to win; if you are not already, then sign up here.

Here, why don’t you read about it in our press release, for details…

Categories : About Blogs, In the News..., Online Marketing

BlogHer, San Jose: The Blogging Conference for Women

By Patsi Krakoff
Thursday, July 27th, 2006

You gotta love the name: BlogHer! It’s a conference for and by women who blog, "where the women are"…but there’ll be men there! And I say, thank you for that!

Anyone going to the BlogHer Conference in San Jose this weekend?  The Blog Squad will be there and we’d love to meet you.  Let us know and we’ll figure out a way to meet and say hello in person.

We’ve already arranged to meet up with Phil Hollows of FeedBlitz. He says he’ll be the English gentleman there… I’ll bet I can pick him out of the crowd, having lived a number of years there. But it won’t be as easy, I don’t think he’ll be carrying a copy of the Financial Times and sipping tea, but I could be wrong…

Phil sent us an email saying, "Beyond simply putting faces to names, I’d like to hear more about your use of FeedBlitz and changes you’d like to see, plus get the chance to talk about some things coming in FeedBlitz 2.0 if you’re interested."

Denise and I are big fans of FeedBlitz…that’s the little subscription form at the top of all our blogs whereby readers can get instant blog updates delivered to your inbox. If you haven’t used my subscription service to this blog with Feedblitz, please do so now, you’ll love it.

Blogsquaddpimage_2 If you’re anywhere near San Jose, please come by and meet The Blog Squad…you can’t miss us in our trademark bright pink shirts and mod-squad black suits! We’ll give you a Blog Squad badge and share some coffee…or tea…with you!

Categories : About Blogs, Teleclasses & Seminars

Blog Squad Teleclass Tuesday June 13th

By Patsi Krakoff
Monday, June 12th, 2006

Blogsquaddpimage_1 The next blogging teleclass in the "Small Business Website Development" series is tomorrow:

Tuesday June 13, 1pm EST: Introduction to Blogging, with Denise Wakeman and Patsi Krakoff of the Blog Squad

– Why every business needs a blog (or, why blogs are taking the business world by storm)
– Best blogging tools, and how to get started
– Blog-to-book projects
– And more…

Read More→

Categories : About Blogs, Teleclasses & Seminars

Marketing Tip #7: Use an Email Newsletter

By Patsi Krakoff
Wednesday, May 24th, 2006

This is our 7th marketing tip for blogs and books, which also applies to marketing in general.

Do you use a regular emailed newsletter to promote your services and your blog? You should. This is one of the prime ways to drive traffic to your blog, and to gain an audience of raving fans.

7. Use a newsletter to email to your list, and give readers regular updates about your book progress, your teleclasses, and your blog posts. You have to encourage them to visit your blog or they will forget you.

It’s also important to educate people about your blog, and teach them to comment on it. A newsletter is an additional way to do this and complements your blog.

We recommend Kick Start Cart for managing your database and broadcasting your newsletter: http://snipurl.com/KickStartCart .

Remember, you can’t just email information to people who haven’t requested it, so make sure you are continuing to encourage blog readers to sign up for your newsletter. The Cart will make a newsletter sign up form that you can put on every page of your website. Subscribers will have to confirm their opt-in request, so make sure you advise them to pay attention to the opt-in confirmation request.

Categories : About Blogs, Online Marketing, Promoting Your Ezine +/or Blog

Marketing Tip #5: Collecting Email Addresses

By Patsi Krakoff
Saturday, May 20th, 2006

Just following up in our series of Top 10 Marketing Tips for Your Blog (or website). This 5th tip is about capturing names of your blog visitors.

This is how you will be able to follow up with them, and get them to keep coming back to your blog. If they don’t sign up, they have to go find you on the web each time.

Tip #5. Use your blog to collect names and email addresses of potential customers and clients. Make sure you have a subscription form on the upper right corner of your blog, from a service like www.FeedBlitz.com . This service sends automatic email updates of your new blog posts to interested readers and prospective customers.

There are many services out there, for free, that handle the database collection for you. The names reside on these 3rd party servers. The one we recommend is Feedblitz.com.

Just sign up for a free account, and follow their simple directions. They will generate some HTML code that you can copy and paste into a Typelist on your Typepad blog account, or any into any other  blog or website.

Directions on how to do this, step by step, is in our Build a Better Blog ebook. It’s not difficult, but if you prefer staying away from HTML code, ask your web person to handle this.

Categories : About Blogs, How to...Tips, List Building Tips
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