Archive for Coaching/Personal Development – Page 3

Content for Coaches: Save 15% during Memorial Day Sale

CorrectedBanner  Just a quick heads up if you're an executive or leadership coach or consultant in need of quality content for your newsletters and blogs.

You can get 15% off of article and newsletter services subscriptions at my other site, Content for Coaches, if you order before Tuesday May 26, 2009.

If you're interested, go to ContentforCoachesandConsultants.com and click on the article subscriptions and ezine services pages.

When you order, use the coupon code SUBSCRIBE-15 and get 15% off annual orders of $400 or more. I usually do a sale twice a year on articles with reprint rights, but this is the first time I've offered a discount on higher priced services like the All-in-One Ezine services.

You can get complete services: content, formatting, template design, distribution and database management and save $360 off the annual fee of $2400. That's a pretty sweet deal, if you consider how much time and money it costs to do a quality e-newsletter yourself.

Take a look at the article titles page to see if the Content for Coaches article topics are appropriate for you and your business.

Content Marketing Contest Winners:
Targeting Boomer Women

HerMentorCenter-banner Congratulations to Phyllis Goldberg, Ph.D. and Rosemary Lichtman, Ph.D. of HerMentorCenter and NourishingRelationships blog: this pair of dynamic professionals won the drawing for a free Content Marketing Review for May.

If you signed up and didn't win, don't worry, you still can win in the next  drawing. If you haven't signed up yet, be sure to get on the list: click here to enter the contest.

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10 Great Things About 2008: Feeling gratitude for business

Since we Americans celebrate gratitude at this time of year, I made a list of things I’m grateful for in this new era of easy visibility and findability on the Web. Perhaps you can relate and will be inspired to make up your own gratitude list.

I’m grateful for (in no particular order):

  1. Business blogs that make it easy to stay informed and connect with others
  2. Twitter and Facebook that make it easy AND fun to build communities!
  3. Shopping cart systems like Kick Start Cart that make it easy to build a database list that’s easy to segment, broadcast messages, and seamlessly process registrations and purchases
  4. Google that makes it easy to do research and locate information and people
  5. Smart Internet marketers who by their clever ideas light the way and show us what’s possible

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The Confident Leader by Dr. Larina Kase Launches

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Well, a fantastic new book recently came across my desk…

…and I suddenly realized, wow this is unprecedented. This is new. This is groundbreaking.

What is it?

It’s a brand new book (and teleseminar series…more on that in a moment) by my friend and colleague, Dr. Larina Kase, called:

The Confident Leader: How the Most Successful People Go from Effective to Exceptional

www.ConfidentLeaderBook.com/blogsquad

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Happy Birthday, Blog

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I’ve got a birthday the same day as my blog. This blog is four years old Thursday September 4, 2008. I am a few decades beyond that, but I feel like only 24 or 34…

Who else do you know celebrates their birthday on the same day as they started their first blog?

Seeking Transformation: What Is It That You Really Do for Your Clients?

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Denise and I had a session with a mentor this week about our upcoming speaking gigs. I don’t want to tell you who he is just yet, or what his real expertise is. But we worked with him for over an hour to flush out the core outcomes our clients derive from working with us and buying our services and products.

This is one of the most important pieces of work you must do when writing speeches, sales copy or other content that persuades people to want to do business with you.

What are the truly transformative benefits that your clients experience? What services do you provide to your clients that are profoundly meaningful to them?

When it comes to our blogging expertise and products, of course, our clients benefit from having a professionally customized business blog that is optimized for business and branding. There’s no doubt about that. But what else?

But what are the outcomes they experience as a result of working with us? Now that’s a much harder question to answer. It differs from client to client…but there’s no doubt that asking the question and exploring possible answers leads to writing better speeches, better sales copy, better marketing.

What are the benefits that are truly transformative and extend deeply into making our clients’ lives and work better, faster, more efficient, more meaningful and more enjoyable?

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Building a Freelance Business on the Side

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As I got on the freeway at 8 this morning a noticed the guy next to me, a car with a surf board on top. And I thought this is a great life and a great place to be. Here I am off to the tennis courts and this fellow is going to ride a few waves. Where were you going in your car this morning?

I used to be in a suit and heels driving off to a job at 8 in the mornings. Well, to be truthful, most of my life I’ve worked for myself, but I had a brief period of driving and working for companies in an office somewhere, sometimes commuting as far as 70 miles each way.

What drove me crazy about working for someone else in an office was the amount of wasted time. I like to be productive, not waiting for someone to ‘get back to me,’ or sitting through mindless meetings.

If you’re still working at a job and would like to be freelance or self-employed, start like I did. Start your Internet business while you’re still getting a salary and build it up until you can afford to become independent.

You can be creating content and blogging or at least working on some parts of your side business during some of those meetings or in the time after you’ve done your regular work. This is important because if you’re like many entrepreneurs, you have more ideas than brains, and you probably can’t tell which idea will end up being worth it.

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Marketing on a Budget: An open letter to entrepreneurs

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Recently I was contacted by a client who was frustrated that her marketing efforts were not producing results like she expected. In an attempt to address her concerns, I realized how many other professionals are in the same boat. What follows is an open letter to professionals everywhere who are struggling to attract new clients and make money online.

Dear Entrepreneur and Professional:

First, let’s address the issue of finances. I understand fully what it is like to invest in your own business, work hard, and see little income.

Sometimes it seems as if you work for pleasure, and indeed there is much pleasure involved. It’s not unusual for entrepreneurs to be passionate about their business and services and many would do what they love for free.

But it can’t work that way, and you must see the money or your business will perish. After a couple of years of trickle income, Denise and I are now seeing great results in our own online business, and are making a very comfortable living solely from information and services sold over the Internet.

So let me offer some advice about the process…

It takes time. And it involves having lots of digital information products people can download instantly.

You must have a powerful web presence and be easily findable to the millions of people who search on the Web for solutions to their problems.

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French Open Tennis: More Business Lessons

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Playing on clay courts means the ball doesn’t always bounce predictably. What a great lesson for doing business! You can say/write/do the exact same thing with a different client and get completely different results.

So in business, just like on clay courts, be prepared for the unexpected. Be nimble, be quick and react to surprises with calm.

Example: when we wrote our Better Business Blogging special report, we really wanted to deliver quality information that people could go and apply to better blogging. It wasn’t written to sell anything.

We wanted to teach best business blogging practices. But we did say
that somewhere later on we’d put together a comprehensive multi-media
program to teach more in detail.

Most people who previewed it wrote to give us positive feedback. So we thought we had a successful report to give out. But not everybody saw it that way.

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Information Sells: Just Ask Adam Urbanski

Adam_cas_sittingInfo Profits Success Intensive: Three days in a room full of 50 small business owners all learning about the power of marketing with information, that’s Adam Urbanski’s idea of fun! And boy, can he orchestrate fun even while he over-delivers information and tips about how to make money with information products.

The Blog Squad was graciously invited to share a piece of the information marketing puzzle: how to use a blog to spread your words and get business.

Adam is an amazingly refreshing master of marketing for coaches, consultants and service professionals. He came to this country in 1989 with $200 in his pocket and now has a huge following of clients. Spending 3 days with him is intense; he doesn’t hold back on any of the insider methods of making money both on and offline.

He has an amazing ability to simplify the complexity of marketing into clear action steps. If you get a chance to hear him speak don’t miss it. Oh, and by the way, he’s going to be at the Speak Your Way to Wealth seminar August 22-24, sponsored by Arvee Robinson, along with The Blog Squad, in Manhattan Beach.