Archive for Content Marketing – Page 82

Newsletters & Blogs: Marriage or Divorce?

By Patsi Krakoff
Tuesday, February 26th, 2008

Newsletter_concept
Several clients asked me the same question this week: If I start a business blog, do I still need an emailed newsletter?

This is a good question you should be asking yourself if you have a business online and want to use the Internet to get new leads, create relationships with prospects and sell your services or products.

In the past, Denise and I always said, Yes, you should do both. We even wrote a special report in 2005, Top Ten Reasons to Do an Ezine AND a Blog. You can get it when you subscribe to Newsletter Nuggets over at my site Customized Newsletter Services.

Since things change rapidly in online marketing, I reviewed those top ten reasons to see what’s changed about this issue since 2005.

Surprisingly, these are still ten very good reasons to do both an ezine and a blog for your business.

I would add that if one is taking up too much time and you must
discontinue one in favor of the other, my vote is to keep on blogging
and dump the ezine.

Read More→

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Promoting Your Ezine +/or Blog

Social Media: Paradise for Introverts and Writers…

By Patsi Krakoff
Monday, February 18th, 2008

Like most writers, I consider myself a card-carrying introvert. When they invented work-at-home from your computer, I felt like I’d gone to Heaven.

Socialmediabuttonspeaker160x160
Now along comes "Social Media" … and to tell the truth, it’s still an introvert’s paradise! What a great way to network. Besides the fact there are no breakfasts to eat and business cards to exchange with insurance agents and car salesmen, it’s really a fun way to connect with other people and get your business known.

Quite frankly, I was a big smirker when people talked about Facebook. But I’ve come to love it… here’s why…

Social Media and Social Networking are no longer considered fads. To
have a successful business in this day and age, you must be
willing and able to leverage online tools like blogs, video,
podcasting, and social networking sites like Facebook and Myspace.

If this feels a tad overwhelming, I don’t blame you. There’s a lot
of information to keep up with. How do you make an intelligent
decision about what tools to use for YOUR business?

That’s why the Social Media Telesummit is going to be an important event to attend on your telephone.

Read More→

Categories : Content Marketing, Online Marketing

Writing Rituals: 5 Ways to Be More Productive

By Patsi Krakoff
Thursday, February 14th, 2008

Pencil_pens_marker
Do you ever get ebook envy? Have you ever had this great idea for an ebook, only you didn’t write it down, you just thought about it, and put it off until "one day?"

Well, it’s too late!  Nick Usborne just brought out the best writing productivity tips you can download and read immediately:

Writing Rituals: A productivity guide for commercial writers and copywriters.
5 Rituals to help you write faster and smarter – and make more money.

This is a great book on how to write faster, better, and be more focused. Anyone using their creativity to make a living recognizes how hard it is to write for deadlines. And how easy it is to allow distraction to take over the brain. Find out the anti-dote and banish distractions. You won’t want to miss out on this gem.

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, On Writing Better, Online Marketing

Are You Famous Yet?

By Patsi Krakoff
Tuesday, February 12th, 2008

Paparazzi
Are you the only one doing business in your niche? I didn’t think so. So how do you get the attention of your ideal clients and the media?

If you’re in a niche that is crowded — for example, life coaches, health and wellness experts, or financial advisors — it’s getting harder to differentiate yourself.

The solution? Get "slightly" famous!

Wednesday, February 13, 2008 we’re interviewing Steven Van Yoder, author of Get Slightly Famous,
for our Blogging and Beyond Mentor Program. The program has a ton of learning materials for small businesses and professionals who want to use the Internet to get known and make money.

Each month we present experts who reveal things you need to know to grow your business.

This program is about how to
create and manage your online reputation and is for members only: anyone can join and attend this important class with our $9.95 30-day trial.

Categories : Content Marketing, Online Marketing, Teleclasses & Seminars

Biz Blog Writing: 6 Questions you should answer before you write a word…

By Patsi Krakoff
Saturday, February 9th, 2008

Red_gym_shoes
Many of The Blog Squad’s clients are enthusiastic to get started blogging. But we tell them to slow down and think before they write.

Just because you’ve got a new pair of shoes doesn’t mean you can go out on the dance floor and hip-hop with the Stars…

Before you write a word on your blog, sit down and write out your answers to these questions:

Be really clear about why you’re blogging, who your ideal reader is, and what your core message and/or theme is. This will help you stay on target and not meander off topic.

  1. Why are you blogging?
  2. Who is your ideal reader?
  3. What is your core message/theme/philosophy?

Read More→

Categories : About Blogs, Content Marketing, On Writing Better, Writing Great Blog Content

Be a Journalist: Great Marketing Advice for 2008

By Patsi Krakoff
Tuesday, February 5th, 2008

"Kid_journalistBecome a journalist," advises John Jantsch, of Duct Tape Marketing. That’s his best marketing secret shared on Anita Campbell’s blog Small Business Trends.

“… no, I’m not really suggesting that you join the staff of some publication, but the acceptance of new media tools like blogs and podcasts has turned the marketing tables – so take advantage of the allure of a reporter and start a blog and podcast and request interviews with industry leaders, community leaders, authors and maybe even your biggest prospects.

Instead of asking for a meeting to demonstrate your product, ask to feature your prospect in your next blog or podcast episode. You will automatically change your status in their eyes, increase your role as an expert and create great content for your marketing materials.”

This is something Denise and I have done over the last six years. We interview experts on both free and for-fee teleseminars.

Next week, for example, we’re interviewing Steven van Yoder, about how to Get Slightly Famous, his trademarked message and book, for our Blogging and

Read More→

Categories : Content Marketing, On Writing Better, Online Marketing, Writing for the Web

Publishing books online: one author’s experience

By Patsi Krakoff
Sunday, February 3rd, 2008

This story comes from John Kremer’s Book Marketing Bestsellars Blog
by way of David Kirkpatrick’s Fast Forward blog at Fortune.com.
Unfortunately we don’t have the link to the original interview and
story.

Author Paulo Coelho is convinced that publishing entire digital
versions of his books have boosted his book sales which are now at 100
million books a year. If you are an author and are "afraid" to publish your chapters online, for fear of diminishing sales, you should read this.

Alchemist
In 1999, best-selling author Paulo Coelho, who wrote The Alchemist, was
failing in Russia. That year he sold only about 1,000 books, and his
Russian publisher dropped him. But after he found another, Coelho took
a radical step. On his own Web site, launched in 1996, he posted a
digital Russian copy of The Alchemist.

Read More→

Categories : Content Marketing, On Writing Better, Online Marketing

Better Business Blogging: Get a personal trainer and buff up your blog

By Patsi Krakoff
Wednesday, January 30th, 2008

Fitness
Every Monday I meet Pablo Healing in the gym at our club for an hour of intense, grueling, sweaty workout. Yes, that’s really his name… and even though working out with Pablo can hurt, in an odd way, it’s healing and I look forward to it!

Not that I can’t workout without him. I do. Just not as well by myself. Why? Because, like any human, I make excuses, and when it starts to hurt, I back off.

Pablo is a trainer who doesn’t allow me to ‘back off,’ because he knows humans. He knows we are capable of a lot more than we think.

Truth is, I’ve never been fitter; it’s improved my stamina on the tennis courts as well as my League match scores. Working with a personal trainer works incredibly well, on many levels – physically, mentally and spiritually.

Have you considered a personal trainer for your business blog? Can you imagine what you could achieve with The Blog Squad there along-side you as you get your blog in optimal shape?

Read More→

Categories : Content Marketing, On Writing Better, Online Marketing, Pathway to Profits

Authors Can Make Money – Online more than in bookstores

By Patsi Krakoff
Tuesday, January 29th, 2008

Authors waste too much time worrying about the wrong things when it comes to selling books online.

Missing on many author sites are a gold mine of free articles, a link to a content-rich
blog, pages optimized for the search engines, and a way to capture email addresses.

Witty
Tom Antion and Adam Witty would rather authors take care of their Internet presence… Like which web pages pull in the most traffic. Or which pages
lose the most visitors. Or how to blog about their topic. Or how to
manage their own websites without having to rely on expensive techies
who take two days to fix one lousy typo.

Antion2
Tom, an internationally acclaimed expert at Internet marketing, and
Adam, founder and CEO of Advantage Media Group, a leading publishing
house, want authors everywhere to stop relying only on bookstores to
sell the bulk of their books. They want you to know about their
"three-pronged attack" for making books fly out the door, thanks to a
website that goes ka-ching, ka-ching.

Denise and I have bribed them to be our guests during a complimentary teleseminar for
authors and aspiring authors. It will be from 3 to 4:30 p.m. Pacific Time on
Thursday, January 31, 2008. It’s called "How Authors Make Money on the
Internet…FOR REAL."

Curious? Sign up for this complimentary teleseminar at http://www.blogsquadteleseminars.com/click

Read More→

Categories : Content Marketing, On Writing Better, Online Marketing, Teleclasses & Seminars

Conversations, not Advertising Hype

By Patsi Krakoff
Tuesday, January 29th, 2008

Talking_gently
If you’re writing about your company or your services and products with a conversational tone, you’re right on track. An article in Business Week tells why. Advertising: Now a Conversation by Ted Shelton Business Week Jan. 18, 2009:

In today’s environment where independent information about a product is plentiful, traditional one-way messages to consumers no longer work… in the post-industrial world, reputation, relationships, and recommendations can come at any time from anywhere to affect a purchase decision.

Blog authors and content marketers who embrace the fact that consumers are going online to find out about products and services are finding that joining the conversations is more effective.

But what if you’re a small business owner or independent professional? There may not be any conversations to join. You must start the ball rolling. Create a conversation with your readers. Engage with them about their challenges and frustrations. Provide free information and solutions.

Find out more about how to write blog content effectively by joining us for February’s course: www.boostyourbusinessblog.com.

This requires a new style of writing that many marketers and professionals quite simply don’t know. How do you have a conversation on your 

Read More→

Categories : Content Marketing, On Writing Better, Online Marketing
« Previous Page
Next Page »

Content for Coaches and Consultants

Serenity Virtual Assistant Services

Social Buzz Club

get your bright idea known