Are you building a content marketing information funnel? If not, you're leaving money on the table. Not only that, you're missing an opportunity to solidify the relationships your hard-earned content marketing efforts are creating.

It's odd that Wikipedia doesn't have a page written about this key internet marketing strategy. There's a page for purchasing funnel and one for sales funnel. And there are over 3 million results on Google for product funnel. Okay, don't go there now, here's what you need to know:

Content marketing works because you take a reader through the steps of getting to know you, like you, and trust you. This is the KLT factor. Here's how it works:

1. Your blog should have cornerstone content pieces to communicate your core values and passion and business mission. These are stand-alone pages to highlight your core information.
2. Your blog (or website) should have a well-crafted bio or About page, which tells your back story, who you are, and why you care.
3. Your blog or website should have client stories, case studies and testimonials everywhere to tell your clients' experiences with working with you, your products and services.
4. And next, you need continual, clear calls to action, so that readers can take the next steps.

Next Steps

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