Do you understand what’s going on today with Internet marketing? Everyone seems to have the same big challenge… even those professionals and businesses with a lot of money.
Even when you throw big bucks at web designers and search engine optimization gurus, businesses aren’t getting the results they need for success online. Why is that? The answer may be under your nose and it may be simple, easy and inexpensive.
Read The Blog Squad’s white paper to find out… click here.
I’m a big fan of Michael Katz.
I read his "E-Newsletter on E-Newsletters", and love his funny writing style. He is a leading expert on electronic newsletters and is head Chief Penguin of Blue Penguin Development, Inc.
Michael recently joined the Blogosphere with his blog It Sure Beats Working, Michael Katz’s sure-fire advice and steadfast encouragement for the first-time, mid-life, solo professional.
Be sure to read his post on "No Competition Out There." While you’re there, subscribe to get updates by email, you’ll love his stuff.
Welcome to the blogosphere, Michael. For anyone interested in relationship marketing, and writing ezines, you’ll like reading Michael Katz.
How to Get Your Book in Print Without Breaking the Bank
August 23, 2007, 3:00 p.m. PT (6 p.m. ET)
Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D.,
and Denise Wakeman
With Guest Expert: Adam Witty, CEO of Advantage Media Group,
You may have written the greatest book in the world, but it doesn’t get
edited, formatted AND printed, it doesn’t exist. Today there are a lot of
choices for authors to get published, including self-publishing and
print-on-demand.
Being fully informed can help you avoid costly mistakes that
will kill your book and break your budget. Learn the pros and cons of
traditional, self and on-demand publishing with Adam Witty of Advantage Media Group.
Use this link to
listen live on the air at 6:00 p.m. ET on August 23.
Just launched: The All-in-One Ezine Publishing System will give you everything you need to know to create, distribute, and grow an ezine through email. What I like about this package, is that Denise put together some great video tutorials on how to broadcast your ezine.
I find it easier to learn when I can see things on the computer screen. And of course, we included the audio files from ezine classes, and several audio interviews with experts, for people who like their learning through listening.
The All-in-One Ezine Publishing System came about when we realized that we were accumulating a body of knowledge in the form of ebooks, special reports, interviews, audio and video files that could essentially make up an encyclopedia about ezines.
I originally wrote Secrets of Successful Ezines ebook to address the special needs of service professionals who needed a platform to create relationships with readers that would ultimately result in clients calling them to hire them. Then that ebook needed to have two other components:
For details on all the elements in this comprehensive package, go to www.ezinepublishingsystem.com.
Paulette Ensign is an expert in marketing with Tips Booklets. Don’t miss our Conversation with Expert Teleseries this Wednesday, 8:30 p.m. ET, and learn how you can write and publish a tips booklet and boost your business.
Paulette is well known in the marketing arena with tips booklets; she is known as the Booklets Queen, having sold over a million of these clever publications. She wrote an interesting post on her blog this week, called "I Wanna Publish a Book, I Wanna Be On Oprah, I Wanna…"
I agree with Paulette: far too many professionals know they need to get a book published, but never find the time to do it. Truth is, publishing a book is extremely time consuming and not always worth it. Writing a shorter version in the form of a tips booklet may get the job of marketing done without wasting time, money and energy. But you need to learn how to do it right.
Ezines are not dead.
You may think that because we are so gung ho on blogs that we’ve given up on ezines, but nothing could be further from the truth. An ezine is an integral part of our marketing strategy and should be part of yours too.
In fact, we have a very detailed ebook called "Secrets of Successful Ezines: A Guide to Writing and Publishing an Ezine that Gets Results." You may not be aware of it with all the attention its younger sister ebook on blogs is getting!
The ebook is delivered in three parts:
1. How to create and write your own ezine
2. Interviews with Successful Ezine Publishers
3. Sample Ezines
Since it’s the end of the month and a holiday weekend here in the U.S., we decided to have a month end sale on the Secrets of Successful Ezines ebook. For 4 days only, you can get "Secrets of Successful Ezines" at a $30 discount, and pay only $57. That’s a savings of nearly 35%.
We won’t take up your time with a long email touting the benefits of the ebook. You can take a look for yourself by clicking on this link:
http://snipurl.com/Ezine_Ebook
What’s the big deal about blogs and books? They seem to be a marriage made in Internet heaven.
Denise and I are off to the Publishers Marketing Association University next week in Washington DC. We will be speaking on two panels, where we will extoll the virtues of using a blog to write and market your book.
May 17, Wednesday: Why Every Book Needs a Blog with Debbie Weil
May 18, Thursday: Automatic Book Marketing on the Web…Fast and Easy with Suzanne Falter-Barns
Info here: www.pma-online.org
If you are in the area, or like traveling to get valuable information on how you can take your business to the next level by having a book in print, then join us! We’d love to meet you.
Want to know more about The Blog Squad’s Blog to Book Project? Read more at www.blogtobook.com.
Have you heard about the rerelease of ‘Multiple Streams of Coaching Income’ by Andrea Lee?
The expanded version of the print book "Multiple Streams of Coaching Income: The Future of Coaching Is Now" by our colleague and friend Andrea J. Lee, is now available for ordering. Originally released one year ago, this book has been called the coaching ‘Book of the Decade’ and has been beloved and ferociously dog-eared by coaches on five continents.
To make things fun for her 2nd edition, Andrea’s brought together a slew of tools, real-time technical expertise, specialized virtual assistant support, email mentoring and other gifts-with-book designed to help you implement the concepts in the book. Think of it like buying a new cookbook with awesome new recipes in it, and getting a set of perfect pots and pans that come with!
The special book-with-gifts is available until November 15, 2005, so grab your copy now by clicking this link.
If you’ve previously purchased the Limited Beta Edition of the book, you may want to get a fresh copy – I know you’ve written all over your last one! And at the same time, take advantage of the tools and gifts that come with the bright red cover.
Knowing Andrea as I do, I can tell you I think you’ll find it’s fun, highly useful, centered in the things that count – meaning and money, sustainably.
Grab your book with gifts here now and let me know how it goes!
The current issue of "choice", the magazine of professional coaching, features reviews of Secrets of Successful Ezines and Build a Better Blog ebooks, by Marcy Nelson-Garrison of Coaching Toys. You can read the reviews here:
What You Need to Attract National Publicity & Major Publishers – The Inside Scoop
Wednesday, September 21, 2005, 8:30 p.m. ET
Guest: Suzanne Falter-Barns, www.GetKnownNow.com
These days, if you want to book national TV, get quoted in magazines, and make megabucks on major-publisher book deals … or even if simply attract more business … you need platform. That’s media-speak for your position in the marketplace, and how many people know about you. Join best selling author Suzanne Falter-Barns as she takes you on a platform tour of the Web, and explains the inside scoop on what you really need to get known now. (To get the most out of this class, you’ll want to have ready access to the Net during the call.)
You’ll learn
To learn more about Suzanne’s work, and to download her free database of 50 Top Media & Publishing Contacts, drop by her site at http://www.getknownnow.com
For nearly twenty years, Suzanne Falter-Barns was a copywriter, marketing consultant and freelance writer in New York. Her articles and essays have appeared in More, Fitness, Self, The New York Times, Prevention and Writer’s Digest. Her consulting clients have included Hearst, Conde Nast, and The New York Times Company. She is also the author of two self help books, including How Much Joy Can You Stand?, a One Spirit Book Club Main Selection featured in more than 100 radio and TV shows. Suzanne’s website, http://www.getknownnow.com, teaches anyone how to build platform effectively and establish themselves as a recognized expert in their field.
Register: www.ConversationsWithExperts.com
Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.
Conversations with Experts is sponsored by Build a Better Blog System
