I read a great post on Jessica Duquette’s "It’s Not About Your Stuff!" blog…and she gives us a great email text to send out to people who arbitrarily subscribe you to their ezine, without permission, simply because they’ve met you at a networking event.

Actually, Jessica was struggling to clean out her inbox and her post gives tips on doing that. But here is the email she sends to people to take her name off their lists:

"Warmest greetings, <name>!

Thank you so much for thinking of me with your ezine. While I can see the content is excellent, I just wanted to touch base with you personally to let you know that with all due respect, I am trying to keep the flood of emails down to a dull roar in my Inbox, and so I will be unsubscribing today.

I have a suggestion that has worked well for me: rather than adding people to your list without their express permission, (which by the way is a form of spam, or unsolicited email), when you meet someone you think may benefit from your information, invite them to opt in by sending them an email with a link to your newsletter opt-in page. That way, there are no hard feelings in either direction and you are certain that each person on your list is there because they chose to be! This makes for a more potent and effective list in the long run."

Now that’s a nice way to unsubscribe without risking losing a relationship with them in the future. I’m afraid I haven’t always been so polite when this happens to me.

What do you do about this problem?

It’s not just your headline that’s the most important name you have to consider for getting read. Every name you use, whether for your company, your blog, your website, your newsletter, or for a specific product can get you stellar results…or not.

Here’s a real world example from my own experiences. Denise Wakeman and I discovered the beauty of blogs for professional communications and fell in love with them. We turned our passion into a service with products in the form of several ebooks that we offer for sale.

It wasn’t until we got the hot irons out and branded ourselves as The Blog Squad that biz really took off. People love the name and the idea of two gals out there in the Blogosphere ready to help with your blogging challenges.

Our task this year was to name our corporation. As we solidify our partnership and expand our biz activities to include all of our skills and talents, not just blogging, we needed an official name that would never change, no matter what direction our services and products take us. For this, we will use our real names.

We are now changing the name of Newsletter Nuggets, our weekly ezine to Savvy eBiz Tips to more accurately reflect the focus on ways to save time and money with marketing tasks.

You’ll be hearing all about that this week as we launch a huge 1st year anniversary contest to build subscription to Savvy eBiz Tips by giving away two iPod nanos, preloaded with all our Conversations with Experts teleseminars, and a sleek new Razer Copperhead mouse.

My question this week, dear readers, is what does the term Savvy eBiz Tips mean to you? What would you expect to get in a newsletter devoted to tips on eBiz?

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