Six months ago I hadn’t heard the term ‘content marketing,’ but I liked it immediately. So much so, I put it in the tag line of this blog when I redesigned it: How to Use Content Marketing to Attract, Sell and Profit Online.

Most people I talk to guess that content marketing means writing, publishing, and distributing content that ultimately sells your services or products.

Joe Pulizzi, of Junta42 blog, defines it like this:

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Understandably, you may not be clear what that really means or how important it is for your business yet. Quite frankly, I’m not sure anybody can really tell you what that specifically means for you. You might have to do some serious thinking…like, for example:

Read More→

"Become a journalist," advises John Jantsch, of Duct Tape Marketing. That’s his best marketing secret shared on Anita Campbell’s blog Small Business Trends.

“… no, I’m not really suggesting that you join the staff of some publication, but the acceptance of new media tools like blogs and podcasts has turned the marketing tables – so take advantage of the allure of a reporter and start a blog and podcast and request interviews with industry leaders, community leaders, authors and maybe even your biggest prospects.

Instead of asking for a meeting to demonstrate your product, ask to feature your prospect in your next blog or podcast episode. You will automatically change your status in their eyes, increase your role as an expert and create great content for your marketing materials.”

This is something Denise and I have done over the last six years. We interview experts on both free and for-fee teleseminars.

Next week, for example, we’re interviewing Steven van Yoder, about how to Get Slightly Famous, his trademarked message and book, for our Blogging and

Read More→