Michael Stelzner writes about where to post your professional white papers. I only recently discovered his Writing White Papers blog, and it is excellent, worthy of getting the feed.

He refers readers to two special reports from Marketing Sherpa on how and where to syndicate white papers.

The reports include a brief examination of available content syndication sites, including:

* CNET’s TechRepublic/ITpapers, BNET 
* KnowledgeStorm
* TechTarget

In addition to the above sites, WhitePaperSource has performed in-depth reviews on many of the above sites and some that are not listed.

While some of these sites may be more appropriate for the tech fields, the Sherpa report lists a total of 12 sites for syndicating your white papers.

  I’ll admit it: I had never been inside a TV studio in my life before today… (and I’ve lived a few years and been almost everywhere!). But this was a first for me and for Denise, my trusty Blog Squad side-kick. This morning we were in Palm Springs at the CBS studios to shoot a talk show.

We were interviewed by Dr. Jeff Hockings for his national TV show, Leading Experts. And I must say we did pretty good. Denise has the photos on her camera, so I’ll wait until she posts them.

It’s a wrap, as they say in Hollywood! Stay tuned for some clips next week. I don’t think I’m taking another career curve at this stage of my life, but heck, it sure was fun!

Here’s our buddy Tom Antion, who was interviewed on Dr. Hockings show earlier this year.

You can enter and win a 13-week free online marketing mentorship with The Blog Squad. Here’s the deal: www.BlogSquadContest.com

We will coach our Ideal Client live for 15-20 minutes, on our new Internet Radio Show, every Thursday morning starting January 11 at 11 a.m. ET, and continuing through April 15. Our show “Blogging and Beyond” will be produced on VoiceAmerica™ Channel.

Every week we will discuss new tools that are easy AND essential to implement in order to grow a business online. On the show we will interview Internet marketing experts, plus we will coach a client in real-time through the steps designed to market a real product or service.

That’s where you come in. You could be selected as our Ideal Client and get free marketing mentoring. You’ll learn how to optimize your blog AND how to implement simple online marketing tools.

Our goal is to show our listeners how someone can have a real marketing presence and start leveraging the Internet using simple online tools, in a relatively short time.

Our “Ideal Client” must meet these criteria:

Read More→

Finding a niche for yourself that works (one that works for business purposes and makes money) is hard work. But thanks to the Internet, and Long Tail marketing strategies, (read Chris Anderson’s book The Long Tail, and sign up for HitTail.com, for example) you have more chances for success today of finding customers for your narrow niche than ever before.

Here’s a good article written by Jane Genova on Wagging My Long Tail.

Jane makes a good point: finding your niche is not something you can do in your head or at your desk. Read her post on this to find out how she discovered her own long tail by getting out there and wagging it around.

How’s your long tail, found it yet?

Email Marketing is Not Dead: Top 10 Reasons to Publish an Ezine
©2006 Patsi  Krakoff, Psy. D.

Part 3

8. Expand and grow your database: Ezines can be forwarded to a reader’s friends and associates. Your list of subscribers can grow with people you might never come in contact with. You can reach a global audience instead of your local area.

9. Create a two-way dialogue with your readers: Ask your readers questions, survey them about topics, ask for their opinions and feedback. Your ezine can help you keep your finger on the pulse of your ideal clients; you can use their feedback to create more ezine content, or other products such as telecourses and e-books. And this in itself sustains the idea that you are really interested in them and in providing the kinds of services that are important to them: you care.

10. Bottom-line: sales. You turn prospects into clients. Your ezine can be a magnet to your website, to your products, to your services. People are more likely to buy from you when they feel they know you. Ezines are particularly effective for selling services where there may be a long sales cycle and where the relationship is important.

For more leading edge ezine tips go to www.coachezines.com .  You can also subscribe to Newsletter Nuggets at http://www.newsletternuggets.com .  Get Patsi’s Secrets of Successful Ezines 7-Step Mini-Course to learn what you need to know to publish a successful ezine. http://snipurl.com/Ezine_MiniCourse Patsi Krakoff, Psy. D. is a writer and Internet Marketing expert with over 7 years experience marketing online and founder of Customized Newsletter Services.

Related Posts:
Email Marketing is Not Dead: Part 1
Email Marketing is Not Dead: Part 2

Email Marketing is Not Dead: Top 10 Reasons to Publish an Ezine
©2006 Patsi  Krakoff, Psy. D.

Part 2

4. Stay in touch with past, present and potential clients. You never know when, where or why a person will contact you for services, so you need to stay in touch, and make it easy for them to contact you. Some say people need to hear from you 5-7 times before they are ready to hire or buy.

5. Give people up-to-date information on programs, services and products you have created that can help them. How else will they know what you have to offer?

6. Create alliances and affiliations with other ezine publishers, programs and service providers that interest your readers. They will love you when you offer solutions from other sources that you don’t provide yourself. You become a go-to resource for many of their needs. You can also earn passive income through affiliate programs.

7. Reinforce your branding. Your services may be great, but every business needs a look, a logo, colors, a name, a tag-line quote-things that sum up in one glance the essence or feel of who you are and what your business stands for. Your ezine is one more opportunity to put forth your brand.

Final 3 reasons to publish an ezine coming tomorrow…

Related Post:
Email Marketing is Not Dead: Part 1

Email Marketing is Not Dead: Top 10 Reasons to Publish an Ezine

©2006 Patsi  Krakoff, Psy. D.

Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox.  Ezines are easy, accessible, inexpensive, instant, and interactive

Here are ten reasons to publish an ezine:

1. Gain name and fame; become widely known as an expert in your field to people you might not ever see or meet. You establish yourself as a thought leader and demonstrate your expertise in a way you could never do on a website or brochure.

2. Cultivate a relationship with your readers; establish trust and credibility. Your ezine is an opportunity to teach, to share interesting information, and to share your philosophy and real life experiences. Readers get to know you. Show them what you know, and also that you care. (There is that old adage that says ‘people don’t care how much you know, until they know how much you care!’)

3. Create quality content for your website. When you post your ezines on your website, you increase the chance of search engines picking up your site because you have more pages and more content.

Stay tuned for 4 more reasons to publish an ezine…