Archive for Pathway to Profits – Page 4

Pivotal Moments in Blogging

By Patsi Krakoff
Wednesday, April 28th, 2010

Why are you blogging? How is it you discovered blogs, and at what point did you make a decision to start your own?

Do you remember the thrill of publishing your first blog on the Web, where you could publish your own thoughts without having to go through any tech person or getting your content accepted by someone else?

I’ll never forget the day, because it was September 4, 2004, my birthday. I’d injured my shoulder and couldn’t play tennis, which meant I was home, bored, and looking for something to do on the computer.

I opened an email from Debbie Weil. She said, “Every business should have a blog, and any idiot can go over to Typepad.com and start one in under an hour.” Read More→

Categories : Attracting Clients, Content Marketing, Pathway to Profits, Patsi's Story
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3 Big Reasons to Survey Your People

By Patsi Krakoff
Friday, March 26th, 2010

Question_mark When did you last survey your clients and prospects? Are you asking your people good questions?

There are 3 big reasons you need to be asking your potential and current clients questions:

  1. You need to find out who they are: demographics and psychographics.
  2. You need to find out what they want: what are their challenges, what products would they like, what kinds of services they'd pay money for.
  3. You also want to get their feedback, especially from those who have used your products and services.

Yesterday we had a fantastic Webinar with Dr. Jeanne Hurlbert of MySurveyExpert.com. Jeanne is the go-to person when you want to create surveys and quizzes that work to grow your business. As a Ph.D. sociologist and professor, she's worked with some big name companies as well as some entrepreneurs like Tony Robbins.

Read More→

Categories : Attracting Clients, Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars

Time Saving Tips for Smart Blogging – a Tutorial

By Patsi Krakoff
Friday, March 19th, 2010

Just finished this new video clip from iFlashVideo. If you want a quick way to upgrade your business blogging skills to get better results, this program's for you: Time Saving Tips for Smart Blogging.

Categories : About Blogs, Content Marketing, E-Books, On Writing Better, Online Marketing, Pathway to Profits, Writing Great Blog Content

How to Use Surveys & Quizzes for Content Marketing

By Patsi Krakoff
Thursday, March 11th, 2010

Blue-man-headset Free Webinar event: an interview with Survey Expert Dr. Jeanne Hurlbert:

Thursday, March 25, 4 p.m. EDT

Register here: How to Use Surveys to Attract, Sell & Profit

Bonus report for signing up:  “How to Avoid the 10 Mistakes that Cost Marketers Millions and Double Your Profits in 90 Days or Less”

News Flash: Extra Bonus– Get 20 free videos on doing surveys, featuring Jeanne and Mike Koenigs.

Categories : Attracting Clients, Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars

How to Avoid the Big Social Media Trap

By Patsi Krakoff
Wednesday, March 10th, 2010

Survey-check-box-and-mark Social media is great for some things, but it's got a big flaw… and if you aren't aware of this flaw, you could make costly mistakes in your business. I've asked Jeanne Hurlbert, Ph.D., from MySurveyExpert.com to explain….

Social media, online social networking, is hot — and with good reason.  Used effectively and wisely, social media can reap HUGE profits for business owners.

But those who don’t know the limitations of social media are falling into a trap that can cost them millions by making them THINK they know their markets, when they really don’t.

Let’s start with what social media does well.  Social media — sites like Twitter, LinkedIn and Facebook, content sharing sites like Hub Pages or Squidoo — offers powerful ways to connect with people, build trust, build a brand and drive traffic to your website and blog.

But what social media CAN’T do is tell you:

  • Who your customers are
  • What products and services they want
  • When they’re satisfied
  • When they’re NOT satisfied

Read More→

Categories : About Blogs, Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars

The Shocking Truth About Your Blog Traffic Problem

By Patsi Krakoff
Tuesday, March 9th, 2010

Traffic+computer-mouse How do you drive traffic to your blog? Everybody wants more traffic. But Michael Martine of Remarkablogger makes a really good point:

Most of us don't have a blog traffic problem. What is really going on is we are:

  • Not clear on who our market is
  • Not clear on what problem we solve
  • Not clear on how we're unique/different/better than competitors
  • Ignorant about our market's hopes and fears
  • Ignorant about what motivates our market to click on a link
  • Ignorant about how search engines work

He's recently published a series of five free videos called Blog Traffic Fisher. I suggest you register and get it.

His point: most of us don't have a traffic problem. We get traffic, we just don't get traffic that brings great results. What we want is new business, not bigger numbers of visitors.

Read More→

Categories : About Blogs, Content Marketing, Getting Read, Online Marketing, Pathway to Profits

What Do Readers Want?

By Patsi Krakoff
Wednesday, March 3rd, 2010

Question_concepts When's the last time you asked your readers what they want? What do they want to read about, learn about, and what products or services should you be offering?

My colleague Jeanne Hurlbert, Ph.D., conducted a survey with Internet marketing expert Mike Koenigs and discovered that almost 47% of the marketers who responded said they never use surveys for product creation. 

Here's what Jeanne says:

"That’s missing a huge opportunity! If you ask your customers what products they want, create those products, and then tell them that you’ve created the exact product they asked for, they’ll love you for it. They’ll feel part of your community, they’ll feel invested in your business, they’ll feel connected to the product—and they’ll buy it."

Dawud Miracle posted about this problem the other day:

Read More→

Categories : Content Marketing, Online Marketing, Pathway to Profits

3 Reasons Membership Sites Fail & 2 Solutions

By Patsi Krakoff
Sunday, February 28th, 2010

The-solution There is a trend online to offer membership programs where people sign-up to get access to training and networking for a recurring low fee. I personally know of several online businesses that have bought into expensive membership software only to be disappointed.

There are three reasons a membership program can be difficult:

  1. You don't have a huge database (50,000 on list)
  2. You aren't well-known, well-branded
  3. You don't have compelling content

Unless you've got a huge database, a highly recognizable brand, and unique compelling content, a monthly membership program will probably fail. Unless, of course, you circumvent these issues. There are ways to be smart and make a membership site work like a charm.

This was also the message communicated by Marc Manieri of JournalEngine on last week's Webinar.

Part of the problem is beacause there is so much free information available on the Web today. Also, you have to have access to large numbers of people to get enough members into a low-fee program to make it profitable. It is also time-consuming and work-intensive to keep people's attention, to keep them coming back for more.

Read More→

Categories : Attracting Clients, Content Marketing, Online Marketing, Pathway to Profits

How to Hot-Sync Your Knowledge to Your Audience

By Patsi Krakoff
Tuesday, February 23rd, 2010

Computer-laptop-connected-to-brain-clipping-path How can you monetize your "intellectual property?" I put that in quotes because it sounds so fancy and official. Seriously, you probably know a lot and there are people out there in the world who would pay to know what you know.

We can hot-sync a lot of things, but not our brains. So how do you sell what you know? I guess the questions are:

  1. What would people pay money to know, that you know like the back of your hand?
  2. What's the best way to teach what I know? (text, video, audio, slide pics?)
  3. How would I format and package that knowledge? 
  4. Who are the audience of raving fans for this knowledge, and where do I find them?
  5. How much would they pay to learn this?
  6. What systems and programs do I need to format, deliver, market and sell this puppy online?

"Puppy" is a much friendlier term for "intellectual property," don't ya think? There's more to this 'monetizing of knowledge' than just writing an ebook and offering it for sale. There's a couple of things to notice these days… (in case you've been too busy to notice yourself:)

Read More→

Categories : Content Marketing, E-Books, Online Marketing, Pathway to Profits

JournalEngine Teleseminar on Tuesday, March 2

By Patsi Krakoff
Monday, February 22nd, 2010

Blue-man-headset We had some people who  missed the webinar on JournalEngine, and many people had questions. We've decided to open up the lines for questions on a teleseminar this coming Tuesday March 2 at 4 p.m. ET. If you're curious about adding new profit streams to your business don't miss this. Attend (for free) a teleseminar with Marc Manieri and find out about JournalEngine. Tuesday, March 2, 2010, 4 p.m. ET. Registration page here: JournalEngine Teleseminar (will be recorded).

Why You Should Attend: Read this post: Multiple Pathways to Online Profits

Categories : Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars
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