Just about everyone of my colleagues who've started making serious money online in the last 2-3 years tell me the same story, or similar versions of these three key factors to their success:

1. Coaching: One of my friends said she spent over $5,000 on a business coach and was seeing incredible results.
2. Training: Another confided that she'd spent more on information products than rent last year, and it was paying off handsomely.
3. Teaming: And just about everyone tells me that partnering with other entrepreneurs and splitting the profits helped them grow faster than ever before.

This is why I'm twittering and emailing everyone about a program you don't want to miss: Dave Navarro's More Buyer's Mastermind. It's a great way to learn what else you need to do if you want to take advantage of online content marketing to make money.

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You need to survey your readers to find out what they want, what they need, and what their biggest challenges are. This is crucial information you need to know before promoting any event or teleseminar or informational product.

When we promoted our Law of Action 2.0 mentoring program, we used a survey to help us define what people wanted to learn the most when it comes to marketing their business online. We wanted to keep the survey short so people didn’t have to spend time filling out irrelevant information. We included 3 items:

1. One broad question with 10 choices where they were asked to rate degree of severity on a scale
2. One open ended question where they could write in anything they chose
3. One demographic question to define the number of years using Internet marketing

Writing survey questions can be tricky. There’s a reason most graduate schools require you to take a year of statistics. Unless you understand the pitfalls of surveys, you risk getting answers that tell you nothing. Keep it simple and make your questions as clear and neutral as possible.

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