Archive for Writing Better Ezines – Page 9

Technorati: Ezines Are Not Dead!

The leading blog directory, Technorati, who tracks all blog posts, has gone back to publishing a newsletter, called The Technorati Buzz Monitor. Read why they decided to go back to an ezine here.

This adds more weight to my article about ezines not being dead recently published in my Newsletter Nuggets ezine (Oct. 5, 2006), which I’ll include here:

I read a colleague’s newsletter this week that was titled “The Death of the Newsletter.” In it, he expressed concern that his ezine wasn’t getting delivered and that excess spam was spoiling email as an effective way to get his message out.

Instead he was now writing daily on his blog, and he invited his readers to sign up for his RSS feed so they could get regular updates from his blog postings.

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Write an Article in 20 Minutes

Is it possible to write a 400-500 word article or blog post in just 20 minutes, and still have quality content? Yes, it sure is, according to Jim Estill, and I agree with him. So much so that I am reprinting his article here.

Jim Estill is a featured author on Chris Knight’s Ezine Article directory.

It takes me only 20 minutes to write a 400-500 word article or blog post. This article (that I wrote in 20 minutes) explains some of the tricks I use to accomplish this. I started thinking seriously about this when I started blogging. Blogging gave me a deadline (almost every day) and I did not want to spend more than 20 minutes each day on blogging. Many of my blog entries are actually less than 500 words so take me less time.

1 – I start with a list of ideas and concepts I want to cover. Usually I write this list in point form. For me, I do this the old fashioned way, with a pen and paper.

2 – I often “incubate” an article for a few days (that does not count in the 20 minutes). What I do is start roughing out some topic ideas then leave it. Because I have thought about it, ideas tend to come to me that I frequently add to my points. Of course I always carry a notebook for ideas.

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11 Rules of Writing

I just discovered this site called Junket Studies Tutorial in New Jersey dedicated to better writing, better grammar, and one of my favorites: better usage of commas! (I refer to my post "Where Have All the Commas Gone.")

You may not understand some of the lingo; it is, after all, in the language of grammatical structures. But go to the site and follow the links, and learn to become a master of these common errors! Here they are:

1. To join two independent clauses, use a comma followed by a conjunction, a semicolon alone, or a semicolon followed by a sentence modifier.

2. Use commas to bracket nonrestrictive phrases, which are not essential to the sentence’s meaning.

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Chris Knight Reviews Our All-in-One Ezine Publishing System

We’re very pleased that Christopher Knight of EzineArticles.com and EmailUniverse.com has reviewed our new product All-in-One Ezine Publishing System.

Being biased of course, I’d say his review is balanced and fair.  Check out Chris’ review here.

Writing by the Numbers- 3 Ways to Be Sure Your Article Gets Read

Rich Brooks of Flyteblog tells us that using numbers in your articles will guarantee your readers read your email, article, ezine, or blog post. Here’s what he shared on his blog this week:

"Whenever I’m talking to clients about creating compelling email bait I always recommend writing an article that includes three things:

  1. A number. People are way too busy and suffering from information overload to learn everything about search engine marketing, automotive maintenance or how to keep their garden green. However, a number implies that you’ve boiled it down to just a few salient points that will get them through the day and give them something they can walk away with.
  2. A negative. Evidence shows (don’t ask me to show it, just trust me on this one), that people are more driven to avoid pain than gain pleasure. Don’t believe me? Which is a more compelling headline: "The Importance of Healthy School Lunches" or "School Lunches: Are They Killing Your Children?"
  3. A point of interest. Obviously this negative list of attributes needs to be targeted to your best prospects and customers."

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Instant Articles: Buy, Rewrite, Add Your Name

Do you ever wish you could buy a good article, add your own stories, and publish it as your own in your newsletters or blogs? Sort of like those vitamin powders you pour into water, shake up and drink?

I just launched an article directory site called www.CustomizedNNewsletterArticles.com. When you buy an article for your newsletters, you get to use it as your own. That means you can blend your own stories into them to personalize them and make them work for getting clients and spreading your expertise.

You can read the press release here.

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Joan Stewart on Getting Results from Your Ezines

I just spotted this tip about ezines on Joan Stewart’s Publicity Hound weekly ezine:

"Most ezines that find their way into my email box are garbage. The biggest mistakes publishers make are concentrating only on selling a product or service, and publishing on an irregular schedule, or less than every other week."

Joan advises, "At the very least, send a tip of the week to a list of people who have given you their email addresses and permission to market to them.

"Here’s what’s happened to me (and what can happen to you) as a result of publishing an electronic newsletter, almost every week, for six years:

–I’m invited to speak at conferences because people who read this pass it along to meeting planners in their trade associations who hire speakers.

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Short and Snappy Means Smart and Savvy

What is your core message? What is the purpose of your newsletter or blog? Have you written it out, and is it clear? If not, take some time to do it now. I see so many people who rush into getting out their newsletter or blog without a clear purpose. You need to know what your core message is because it will make writing easier and more interesting. Are your newsletters short and targeted?

Many of you know that I have changed my Newsletter Nuggets ezine from weekly to bi-monthly and revised it to focus on newsletter writing tips, and ezine article topics for executive coaches and consultants. To see the revised version, send an email to dr.patsi-159657@autocontactor.com.

Denise and I, as The Blog Squad, have taken the Internet marketing info out of Newsletter Nuggets, to form Savvy eBiz Tips, a weekly, plain text ezine, packed with information about using the Internet to grow your business.

You don’t need another newsletter that tries to cover all the bases, nor do you need one that takes too long to read.

Savvy eBiz Tips is delivered on demand, and gives you short tips on how to make your Internet marketing tasks easier and quicker.

Nano_2 Oh, did I mention that you can win an iPod this month, just for subscribing? Yep, go here to sign up and enter the contest. When you do, you will find out another way you can win an iPod and a Razer Copperhead mouse.

File Sharing: Use Track Changes Feature

If you work with a partner or other people, it’s important to know how to make changes in a word document for sharing and revising so that your edits can be seen.

I was really surprised to learn that not everybody knows about the "Track Changes" feature in word doc. (It’s found under Tools…) In fact, one of my friends who was big in computers and software in the 80s and 90s didn’t know about it! He’s retired now, so maybe he doesn’t keep up.

It’s really easy to use. Click on Track Changes. When you do, any changes you make to your document will show up in color with the changes marked up in the margins. When you send your marked up doc to the other person, they can see what changes you are making/suggesting.

When they make changes, their changes are in a different color. You decide to accept or reject the changes, by clicking on a little check icon in the tool bar.

So anyway, this retired friend needed to compose a doc with a new associate. First he asked me if I knew about Lotus Notes, which I don’t. They are also a file sharing system/software. But rather than download new programs, it is so easy to use what is already built into the Microsoft Word Doc program.

My friend loved it. But, get this: his friend/associate objected. He said he’s been using printed docs that he marks up by hand, then gives it to his wife to type up…! He refuses to learn this "new tool!"

Oh boy. Some people don’t want to join the 21st century, even if it will make their life easier.

How to Get Read, Get Linked and Stir Things Up a Bit

Blog Links: How to get a lot!

Denise Wakeman, my fellow Blog Squad partner, writes a good post on how to get linked. Whether you’re doing a blog or a newsletter, this is important stuff. You have to be controversial. Stir things up a bit. Otherwise, your readers may go to sleep on you.

Steve Rubel points out a lesson in how to get a lot of links to your blog in his post A Lesson How to Get Blog Links. He directs to a blog with a post called 5 Things Steve Jobs Has Mislead Us About in the Last 30 Years.

Since being published on Feb. 3, the post has generated 61 comments and links from dozens of bloggers (look! I’m doing it too!). Why?  The post is:

  1. controversial
  2. it addresses a topic that is currently hot
  3. he’s passionate about his point of view and taps in the passion of others

    All good things to keep in mind when writing your blog content!

So, how do you do this for your newsletters and blogs? Obviously, not everything you write can fit the bill. To start, just pick up any newspaper or read the news online. Scandals? Debates? They’re everywhere.

For example, I realize I missed a good opportunity with the Oprah/James Frey author scandal. I was furious when Oprah initially defended this author, excusing him for embellishing his memoirs. Then she raked him over national TV coals and destroyed his credibility…or rather she showed he had none.

It’s not a jump to tie this in with writing better ezines, which is my core message on this blog. What can you share that is personal and true and improves the lives of others? I missed writing about this at the time, and now it’s a little late, but not really.

My point is that everyday in the news there is something you can object to, something you can write and stir up your readers with. So, dear readers, I leave you with this challenge: What will you write today that is:

  1. Controversial
  2. In the news right now
  3. Sparks passion

Go forth and stir things up a bit!