The leading blog directory, Technorati, who tracks all blog posts, has gone back to publishing a newsletter, called The Technorati Buzz Monitor. Read why they decided to go back to an ezine here.
This adds more weight to my article about ezines not being dead recently published in my Newsletter Nuggets ezine (Oct. 5, 2006), which I’ll include here:
I read a colleague’s newsletter this week that was titled “The Death of the Newsletter.” In it, he expressed concern that his ezine wasn’t getting delivered and that excess spam was spoiling email as an effective way to get his message out.
Instead he was now writing daily on his blog, and he invited his readers to sign up for his RSS feed so they could get regular updates from his blog postings.