Playing on clay courts means the ball doesn’t always bounce predictably. What a great lesson for doing business! You can say/write/do the exact same thing with a different client and get completely different results.
So in business, just like on clay courts, be prepared for the unexpected. Be nimble, be quick and react to surprises with calm.
Example: when we wrote our Better Business Blogging special report, we really wanted to deliver quality information that people could go and apply to better blogging. It wasn’t written to sell anything.
We wanted to teach best business blogging practices. But we did say
that somewhere later on we’d put together a comprehensive multi-media
program to teach more in detail.
Most people who previewed it wrote to give us positive feedback. So we thought we had a successful report to give out. But not everybody saw it that way.
