Archive for Writing Great Blog Content – Page 9

Punk Chihuahua Reveals 4 Secrets to Better Blogging

By Patsi Krakoff
Thursday, March 10th, 2011

How’s your content marketing with blogs? Are you brilliantly blogging several times a week?

There comes a time when we all run out of things to say (or at least most of us!). The blog must be fed anyway. Treat your blog like a prized chihuahua… feed it well and it will do wonders to attract readers…

But if you don’t feed it and take care of it, it will turn nasty, and bark and growl for attention. All of which will end up biting you in your traffic stats.

It’s not that we run out of things to say. I’ve got plenty to say about most things. It’s that it’s hard to perform on queue. It’s hard to be creatively brilliant when you want to be, in the time you’ve got available.

But I’ve got a lot of cheat cards up my sleeve. Here are my favorite tips for coming up with a blog post when you’d rather be out playing tennis:

  1. Start with a picture. iStockPhoto.com has some amazingly creative photos and drawings you can use for just about any topic. An unusual photo, like a punk chihuahua, can be used as bait to draw readers’ eye into your blog post. Just be sure you can follow up with good tips or content that’s relevant to your readers.
  2. Start with a shocking title. Use the checkout stand at the grocery store to review the latest National Enquirer or other tabloid headlines: “5,000 Year-old Man Frozen in Ice Had Affair with Palin.” The idea is to use shock and humor and turn it into valuable content for your readers.
  3. Start with a video. Turn on your web cam and talk to your readers from the heart. Sometimes this comes spontaneously, other times it might require a little thought and scripting. Some people are better at this than others. (For myself, by the time I get my hair and makeup and the lighting right, I’ve forgotten what was so important to say…)
  4. Start with OPC… other people’s content. Go find a brilliant post by one of your favorite authors, say for example, one you can easily find on AllTop.com. Use excerpts but add your own opinion and perspective.
Categories : About Blogs, Content Marketing, How to...Tips, On Writing Better, Writing Great Blog Content
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8 Blog SEO Tips for Top Search Results

By Patsi Krakoff
Monday, March 7th, 2011

What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches.

Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. This honey of a software tool tells me how well a post is going to be understood by those search robots.

Since search engine spiders are nothing but algorithms, I don’t understand how they work, but Scribe sure does. I just follow what the Scribe report on each post tells me. I don’t have to understand it, I just follow the blog SEO tips and I get better search engine results.

I can tweak the title and the keywords before I publish. Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence.

Here are a few things I’ve learned:

  1. Put your keyword phrases first in the title if you can.
  2. Spell out the key concepts in your first sentence, either by asking a question, or summarizing.
  3. Link to an important keyword in the first paragraph if you can.
  4. Link to definitions on Wikipedia of the most important keywords whenever you can.
  5. Write at least 300 words.
  6. Link to sources, other web pages, books, other experts as often as you can.
  7. Each post should have hyperlinks for every 120 words.
  8. Each post requires me to fill out the All-in-One SEO Pack plugin with title, description and keyword tags. Scribe tells me what I need to do to make this description better.

I don’t publish unless I get a 100% score. If I’ve used my keywords too much, it tells me and I can go back into my post and use synonyms.

Sometimes this happens when I write about topics that don’t really have synonyms like Facebook, or “search engines.”

When I first started blogging in 2004, I did it intuitively. I wrote for my readers. I knew nothing about search engines, keyword indexing, SEO. I just wrote what was most important to me, and what I thought was most relevant to readers.

I was lucky. Blogs are naturally search engine friendly. I got good results without knowing what I was doing. I don’t leave that to chance and luck anymore. Competition is much more than it was back then.

I use Scribe for my own blog and won’t work on a client blog who doesn’t have it. I am an affiliate and encourage everyone to use it… and not because I get a few pennies for referrals. I don’t think anybody should be blogging without Scribe.

Categories : About Blogs, Attracting Clients, Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Writing Great Blog Content
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Business Blog Writing and Content Marketing:
Come on, light my fire!

By Patsi Krakoff
Monday, February 14th, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog, most professionals start from their point of view. Of course, who wouldn’t?

“We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.”

While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers.

Stories of real people connect with readers in a way that data and words on a screen can’t. In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting, published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”

There are two ways to persuade people.

The first is by using conventional marketing rhetoric, which is what most professionals use. It’s an intellectual process  in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” You build your case by giving statistics and facts and quotes from authorities. But there are two problems with this rational approach.

First, the people you’re talking to have their own set of experiences. While you’re trying to persuade them, they are arguing with you in their heads. Second, if you do succeed in persuading them, you’ve done so only on an intellectual basis. That’s not good enough, because people are inspired to act by emotions.

The other way to persuade people—a more powerful way—is by uniting an idea with an emotion. The best way to do that is by telling a compelling story.

In a story, you not only weave in a lot of information, but you also arouse your reader’s emotions and energy.

Persuading with a story is hard. It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable.

In the sample quote I used about a “128-bit secure site,” wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? Or, better yet, what if they featured a video clip of a client who saved “X” amount of dollars by coming to them instead?

Stories connect us to what really matters most in ways that rhetoric and facts can’t.

Categories : About Blogs, Attracting Clients, Content Marketing, On Writing Better, Online Marketing, Online Persuasion, Writing Great Blog Content
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3 Tips for Better Blog Writing

By Patsi Krakoff
Monday, January 31st, 2011

I’m glad to see that there are more agencies focusing on content marketing for small businesses. I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing:

The Content Factor provides good advice for content marketing strategies:

But to be successful with blogging, you have to recognize some key differences:

  • The best blogs are personified. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. One good way to do this is via the slice-of-life approach; what happened to you today that relates to some business insight you can offer?
  • Blogs should not be looked at in the traditional sense as corporate communications. If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers.
  • Blogs have to be kept up. Once you fall behind, you are dead. We should know. We struggle with our blog as well.

Three great tips to keep in mind for your blogging strategies: Read More→

Categories : About Blogs, Content Marketing, On Writing Better, Writing for the Web, Writing Great Blog Content
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Content Marketing with Stories: Why We Tell Lies…

By Patsi Krakoff
Friday, January 14th, 2011

Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys.

Since stories are fundamental to the way our brains work, why don’t we tell more stories?

Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence?

Here’s my guess: most people don’t think their stories are good enough. They don’t think they have a personal story to tell that’s worthy of people’s attention. Or, here’s a wild guess:

“Oh, I’m not sure my story is typical of the way other people think or act… I’m just different, maybe a little weird.”

Let me tell you a story about that. When I was first working online, all my web copy was as official and business-like as I could make it. I tried to hide the fact that I was not long out of graduate school and was sole-proprietor of a writing service with only 6-month’s Internet experience.

I was embarrassed. I thought the others online were computer wizards and knew secret coding language I didn’t. Never mind it was 1999 and many others had relatively little Internet experience as well.

So I didn’t tell much of a compelling story at all. I avoided getting personal. I believed that my writing products would sell themselves.

I struggled with my online marketing for years. It wasn’t until 2004 when I started blogging that I began to use story. I began telling it as it is, for me.

The difference was enormous. I suppose I had an “overnight success,” based on the number of people added to my marketing list (ten times as many), number of clients and amount of money coming in.

My story changed. I started speaking at conferences and I was able to tell people about the pivotal moments that made a big difference: blogging changed my life and exploded my business. As a small business, I was competing with much larger enterprises with staff and budgets. Read More→

Categories : Attracting Clients, Brain Based Content Marketing, Content Marketing, On Writing Better, Writing Great Blog Content
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Content Marketing Tips to Get More “Juice”

By Patsi Krakoff
Thursday, December 9th, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web.

I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each one into 3-5 blog posts.

The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways.

For example:

  1. Take a 300-word blog post, write an introduction, a conclusion and make it into a stand alone article of 450-500 words you can submit to article directories. Be sure to name it using a keyword-rich headline, and include your resource box with links to your blog, website and ezine sign up page.
  2. Write one longer article (600-850 words) that ties together the 3-5 blog posts you used in your series. Write an introduction, a conclusion, and add your resource box including links to sign-up for your ezine and your blog. Submit it to article directories with different a title. Read More→
Categories : Managing Your Ezine & Blog Tasks, On Writing Better, Writing Better Ezines, Writing Great Blog Content
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How to Write a Content Marketing Blog Post

By Patsi Krakoff
Monday, November 22nd, 2010

Here’s a little review of steps involved in writing and publishing a blog post:

Once you have written the body of the post, it’s time to check for effectiveness:

Before you publish, here are a few smart things to check for: Read More→

Categories : About Blogs, Content Marketing, How to...Tips, Managing Your Ezine & Blog Tasks, Online Marketing, Writing Great Blog Content
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Writing Well: A Little More Authenticity, Please…

By Patsi Krakoff
Tuesday, October 12th, 2010

How do you go into someone’s office (or send them an email if you’re working virtually) and request them to “put a little more authenticity into your writing, please?” Sure, marketing is vastly improved when it sounds authentic.

All the trend data shows that people prefer doing business with authentic brands and authentic professionals. The problem is that as an instruction it is totally unactionable. Authenticity is a noun, not a verb.

Jean-Paul Sartre, the French existential philosopher, viewed jazz as a representation of freedom and authenticity. But what does that mean for content marketing?

So as I was thinking about this incident that a colleague told me about, I starting thinking about the big picture. What does it mean to live authentically, to live well, write well, and do your best work?

I think about these things because, as I age, I become more aware of how limited time is on this Earth. I can’t do everything or learn everything, nor do I need to. Which means I have to choose which things to do, and say ‘No” to a few activities I’m sure I’d enjoy.

I meet weekly with a group of 10 women to discuss the meaning of life. (No, really…Some people have book clubs, or  exchange recipes and garden tips. I go for the big stuff: what really matters.) Each of our members is highly educated, accomplished in a profession or the arts, and brings a different perspective. Read More→

Categories : Content Marketing, On Writing Better, Online Marketing, Writing for the Web, Writing Great Blog Content
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Engaging Content: Start with Why

By Patsi Krakoff
Monday, October 4th, 2010

How do you write engaging content? How do you unlock the minds of your readers?

  • What makes your blog writing effective?
  • How do you create quality content that pulls in interested readers?
  • How can you reach, attract, and make an impact?

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? Let’s face it, you’ve probably been saying some of the same things for a while now, and … so have your competitors!

How can you be engaging to your clients if your competitors are all talking about the same thing?

I wrote about this important $64,000 question last week, and I’m immersed in research about what makes content engaging right now. One of the books I’m reading is Simon Sinek’s Start with Why. He says we should start our messages with the big WHY… why we’re in business, why do we do what we do. In other words, make it clear what your higher purpose is.

“Your higher purpose is where your talents and the needs of the world meet.” ~ Aristotle

Don’t you love it when a good quote for today’s busy world comes from a 2,400-year-old guy? Here’s the content marketing version from Joe Pulizzi, Content Marketing Institute and Junta42:

“Your higher purpose is where your expertise and the needs of your customers meet.” ~ Joe Pulizzi

Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, On Writing Better, Online Persuasion, Writing Great Blog Content
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Content Marketing with Blogs: What Do You Believe?

By Patsi Krakoff
Tuesday, September 28th, 2010

Here’s a key element for writing content that inspires clients to take action:

What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? What’s your true purpose?

This is not a philosophical question, although it is grounded in profound human needs and values. This is a marketing question. You need to know why you care, and you need to communicate that to customers in your content marketing and blogs.

This question makes sense because people don’t buy from companies, they do business with people. They don’t care about your products so much as what they will do for them. Clients want to connect with values that count.

And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

More good advice from VelocityPartners, UK. They’ve just released their B2B Marketing Manifesto, and while this is key to professionals charged with marketing in the business world, it is especially crucial to entrepreneurs, solo professionals, and small businesses… anyone writing content marketing materials.

Think about it: why should people care what you have to say in your blog unless they can identify with your values? …Unless you express to them what you really care about and why?

It doesn’t matter if you’re “green,” dedicated to a charity or not. For myself, I am passionate about saving professionals time, energy and money because I believe that content marketing with blogs should be easy and effective for everybody, not just big companies.

Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing:

2. Expose your beliefs

People don’t buy what you do; they buy why you do it. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, On Writing Better, Online Marketing, Writing for the Web, Writing Great Blog Content
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