I never knew about Bob Gilbreath and his fabulous blog www.MarketingwithMeaning.com before Joe Pulizzi's list of Top 42 Content Marketing Blogs singled him out. I interviewed Bob recently about how he uses content to market his business. Here's what Bob has to say about sharing personal stories on a business blog: "I believe it is […]

Business blog authors love writing on blogs since it’s so quick and easy. You can usually post in 20-30 minutes and be done with it. That’s a great use of your marketing time, and you provide readers with valuable content to market your business. But while ‘quick and easy’ is great, sometimes it’s not enough. […]

(Note: This is a follow up to a previous post Educate Your Readers, about the four different learning styles of blog readers. Since I'm on vacation this week, I'm republishing a series on better business blog writing.) Why this is important: Because you want your blog posts to educate, entertain, and engage readers of your […]

(Note: Patsi's on vacation this week. What follows is a series of blog posts about better business blog writing, originally published in Spring, 2008.) Content Marketing Goals: 3 E's to Pay Attention To Keep these 3 E's in mind when reviewing your content. Your blog posts, ezine articles, and even your sales copy should meet […]