blog writing | Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

Search Results for "blog writing" – Page 39

Blog or Newsletter? Which is best for building a list?

By Patsi Krakoff

Wednesday, March 19th, 2008

"Are Ezines still very relevant and a popular popular way to establish a list vs. a blog?" Amanda from Ft. Lauderdale asks. This is a 2-part question really, about which is best to do, and then about the best way to build a list. I’ll try to sort out the overlapping components. An ezine, or […]

Categories : About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing

2 + 5 Formula to Improve the Quality of Your Writing

By Patsi Krakoff

Wednesday, March 12th, 2008

There are two things that will guarantee success with your writing, even if you don’t consider yourself a professional author: Expertise Passion You can even make a typo or a grammatical error and most readers won’t mind as long as you deliver valuable information readers can use with enthusiasm and conviction. (I don’t suggest you […]

Categories : Content Marketing, How to...Tips, On Writing Better

Blog Face Lift: It’s official…

By Patsi Krakoff

Monday, March 10th, 2008

It’s taken a couple of years to evolve this blog, change the name a couple of times, and finally get a domain and banner that is targeted to an audience wanting to learn how to write content for online marketing. With this press release, it’s official: we have lift off on our face lift! Well, […]

Categories : Content Marketing, Online Marketing

42 Top Content Marketing Blogs: We made the list at #25!

By Patsi Krakoff

Tuesday, January 22nd, 2008

This blog has been included in a list of 42 Top Content Marketing Blogs, that Joe Pulizzi has compiled. I tell you this because I’m glad and proud, of course. But there’s another reason: there are some very good blogs on this list that you should familiarize yourself with. If you’re writing for your business, […]

Categories : Content Marketing, On Writing Better, Online Marketing, Writing for the Web

Writing Better: Going to the crossroads down Mexico way…

By Patsi Krakoff

Thursday, January 17th, 2008

I have an expatriate’s heart. When I moved to Paris in the early 70s I had no idea I would stay until 1989. I moved back to San Diego long enough to get my doctorate and meet my husband. Then we took off to live in Ajijic, in Jalisco, Mexico in 2002. I’m leaving tomorrow […]

Categories : Fun and Irrelevant Things About Patsi, On Writing Better, Patsi's Story

Sex Appeal: Do your blog posts have it?

By Patsi Krakoff

Thursday, January 10th, 2008

When you write, do you try to seduce people? Psychologists will tell you there are four basic temperaments, each with it’s own particular emotional triggers. Most TV sitcoms have characters who are prime examples of these. Take Sex in the City. Each of the four women embody different personality styles: Carrie serves as the Humanistic […]

Categories : About Blogs, Content Marketing, Getting Read, On Writing Better, Writing Great Blog Content

Red Hot Common Sense for Writing on the Web

By Patsi Krakoff

Tuesday, December 11th, 2007

The thing about Lorrie Morgan Ferrero and her copywriting teaching that is so valuable is that she cuts down complex selling techniques into common sense tips for writing persuasively. Whether you’re writing a long sales letter or a short email marketing message, Lorrie says to: Know who you’re writing to (your ideal client or "tarket") […]

Categories : Content Marketing, On Writing Better, Online Marketing, Writing Great Copy

Blogging with Photos, One Bite at a Time…

By Patsi Krakoff

Friday, December 7th, 2007

If you get stuck on what to write on your blog, start with a photo. Any photo. I usually peruse IstockPhoto.com and download interesting photos whenever I have time. First, it amuses me what you can find, especially searching for abstract terms like, "values" or "content" or "serendipity." Secondly, I know if I’m stuck and […]

Categories : About Blogs, Article Ideas, Content Marketing, On Writing Better, Online Marketing, Pathway to Profits, Writing Great Blog Content

Copywriting Made Easy: Faster, Better & More Fun

By Patsi Krakoff

Thursday, December 6th, 2007

There is no question that whenever I sit down to write a sales letter for our business these days, I get the job done better, faster, and have more fun doing it. I just wrote a 2,000 word sales letter this morning. Most of it is finished and it took me two hours so far. […]

Categories : Content Marketing, On Writing Better, Online Marketing, Pathway to Profits, Teleclasses & Seminars, Writing Great Copy

Storytelling Is Good Copywriting

By Patsi Krakoff

Monday, December 3rd, 2007

Can you tell a good story? Do you easily reveal what’s going on with you in your business? Better learn how to do this. Storytelling may be the most important key element to writing copy that persuades. I’m reading The Story Factor by Annette Simmons, and it’s full of wisdom that you can apply to […]

Categories : Content Marketing, On Writing Better, Online Marketing, Writing Great Copy