Branding is more than finding a clever name for your blog. It starts there, but then you must extend the brand with a tag line, logo design, colors, your photo and bio, and create a consistent profile everywhere on the Net. Equally important is to harmonize your business name with your blog name. For example, […]
Organize and simplify your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn't this problem been solved? What is possible? What is different now? What should you do now? As you write your copy, you should cover each of the answers. This will keep you on task, and lead […]
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