blog writing | Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

Search Results for "blog writing" – Page 54

Writers Wanted: You can’t do it all yourself

By Patsi Krakoff

Monday, July 28th, 2008

"Where can I find someone to write and edit my blog posts?" a colleague asked me this morning. That’s a smart question. You can’t do it all yourself. You can, but there’s probably not enough time to service clients, make money, run a business and write on your blog. Get help. The colleague who asked […]

Categories : About Blogs, Buying Content, Content Marketing, Managing Your Ezine & Blog Tasks, On Writing Better

Get Content, Get Customers – Get this book!

By Patsi Krakoff

Wednesday, July 16th, 2008

I just got my copy of Joe Pulizzi & Newt Barrett’s content marketing book in the mail, and I’m happy as a pig! Get Content, Get Customers is written exclusively to address a new style of marketing with content that is revolutionizing the way big and small companies attract clients on and off line. This […]

Categories : Books, Content Marketing, Online Marketing, Pathway to Profits

4 Keys for Content Marketing that Gets Results

By Patsi Krakoff

Tuesday, June 24th, 2008

How do you write good content for your web pages (blog, newsletters, articles, press releases, etc.) that also brings in clients and customers and makes sales? Let’s face it, talking about how great your product and services are isn’t going to enthrall a lot of readers. What are 4 keys to writing content that markets […]

Categories : Content Marketing, On Writing Better, Online Marketing

5 Keys to Crafting a Really Good ‘About’ Page

By Patsi Krakoff

Thursday, May 15th, 2008

Does your story put readers to sleep? When’s the last time you updated your bio on your blog’s About page? Every story has some basic elements to it that make it a really good story. Personally, I think everyone has a good story to tell about themselves, only most don’t know how to tell it […]

Categories : About Blogs, Content Marketing, Writing Great Blog Content

Educate your readers: 4 ways people learn

By Patsi Krakoff

Wednesday, May 7th, 2008

Remember the 3 E’s of Better Business Blogging? It’s my short hand memory checklist before publishing a blog post: Educate, Entertain, & Engage readers. You write to educate, entertain and engage readers when you want to build readerships and get great results with your blogging. When it comes to educating readers, it’s important to take […]

Categories : About Blogs, Content Marketing, Writing Great Blog Content

Seduce and Persuade Your Customers with Your Words

By Patsi Krakoff

Monday, April 21st, 2008

I spent the weekend devouring every word Joe Vitale wrote in his recently re-released book Hypnotic Writing. Fascinating and useful. Fortunately I had some copy to write for a new program Denise and I are launching soon. I was able to go back and rewrite a few things, adding some "hypnotic phrases." As you read […]

Categories : Content Marketing, On Writing Better

Reality-Web: Keeping it real for readers

By Patsi Krakoff

Monday, April 7th, 2008

Why is some blog content better than others? The real question is what makes a blog post effective for your business. You want to entertain and educate at the same time, of course. Many blog authors do one but not the other, and the really good ones do both. It’s important to open up the […]

Categories : Content Marketing, On Writing Better, Online Marketing, Writing Great Blog Content

Branding for Your Business: How Important Is It, Really?

By Patsi Krakoff

Friday, September 7th, 2007

Branding: if you’re an American brought up on Western movies, "branding" probably makes you think of cowboys rustling up calves and sticking a hot iron to their haunches. Now that’s gotta hurt, even if it’s only for a little while… If you’re in business, you should know that having a ho-hum brand will make all […]

Categories : About Blogs, On Writing Better, Online Marketing, Teleclasses & Seminars

Make a List of 5 Key Points

By Patsi Krakoff

Wednesday, May 16th, 2007

The key to writing multiple articles for your blog, ezine, web pages and marketing purposes is to start with a good list of 3-5 key points. My previous two posts on this explained the time and energy saving advantages. This is not to mean you don’t have to do any research or reading on your […]

Categories : Article Ideas, Managing Your Ezine & Blog Tasks, On Writing Better

Don’t Bore Me!

By Patsi Krakoff

Tuesday, July 12th, 2005

Susan Solomon at Marketing Profs blog writes this must-read post: Don’t Bore Me with Your Blog! She gives 6 tips for better blog writing, all of which are also applicalbe to writing better newsletters. She even suggests a blog writing course. Hmmm, now I could do that! Yet I even have a hard time following […]

Categories : About Blogs, Blogs We Love, Getting Read, Writing Better Ezines