By now you may have given up on setting New Year's resolutions… too many disappointed attempts at losing weight, or working out, or making big bucks… Broken promises to yourself can turn you off to goal setting, that's for sure. Enough talk about woulda, coulda, shoulda, who cares? Don't worry, be happy! That's my advice. […]
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I hate to be a purveyor of gloom, there's too much of that around these days. But I've been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know […]
How to Make Your Content Work For You: How do you know if the content you write and publish on the Web is working for you? Content marketing isn’t as easily measurable as ads used to be. However, the payoffs can (and should) be better! Here are a few things you’ll notice when we’ve done […]
I just ran across this end-of-year check list for reviewing your business blog posts. It ties in with the 2 posts I wrote last week, about doing a mid-summer review of your content marketing efforts and How Do You Know if Your Content Marketing Is Working. This is also a great way to review your […]
Read this post: How Martha Stewart's Cupcakes Can Help You Find Inspiration by Francis Raymond on Connect the Docs Blog. Besides being a clever headline, and even if, like me, you don't like cupcakes, this post tells you a couple of ways to spice up your blog writing. Go read stuff outside your field. Research […]
I've been reviewing my 2008 blog posts, email broadcasts and taking stock. I hope you're doing the same, so you'll get an idea of what's needed for your own business in 2009. Here's a checklist for reviewing your content marketing results so you can know where to spend your time and energy: What were your […]
Part of content marketing involves good, entertaining writing, no doubt. Creating valuable content for your blog is easy when you follow the 4 E's of better business blog writing: Educate your readers generously, without solely focusing on your own products and services Entertain them, by sharing stories or video clips Engage them by getting them […]
4 ways people learn Remember the 3 E’s of Better Business Blogging? It's my short hand memory checklist before publishing a blog post: Educate, Entertain, & Engage readers. You write to educate, entertain and engage readers when you want to build readerships and get great results with your blogging. When it comes to educating readers, […]
I can't help myself: this time of year I get gushy with gratitude. If you guys didn't stop by here to read what I have to say, I'd lose interest and probably eventually stop writing. If I stopped writing, I'd probably get lazy about reading, and then I'd stop learning as much. It's thanks to […]
I + YOU –When it comes to content marketing, there’s a fine line between good writing and great writing. The difference is in the 1% nuances… If I could put my finger on one element of great content marketing and blog writing, it would be in the simple use of ‘I’ and ‘you’ pronouns. This […]
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