The Blog Squad releases our free report today: Better Business Blogging: 4 New Concepts for Getting Spectacular Results. This is a great way to review your business blog for 4 key elements we call the CODA Blogging System:The CODA System consists of: Content: writing quality posts that educate, engage, and enrich the lives of readers […]
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I love teaching blog writing because I always learn so much preparing for the class. And even afterwards, I’ll be reading something and think, "Oh, I need to show the class this paragraph: it’s a perfect example of such-and-such!" This morning I finally got the chance to open up Problogger, the new book out by Darren […]
If you’re writing for your business, how much of yourself should you include? Everyone agrees that blogs are a place to have a conversation. How personal should you be? How do you keep the YOU in Business Blogging and still make it work for business? There’s a new trend to be personal with business communications. […]
Do you know what I think most business blogs are missing? A clearly defined key post that explains: • what the blog author’s core message is• what the blog author’s story is and why they are blogging• what the blog author really values and cares about• what the blog author gets angry about I call […]
How can you create better business blog posts? This isn’t always easy to do. How many different ways can you write about your expertise with enough pizazz to create buzz or at least a few reader comments? Here’s a suggestion: Go negative. Take something someone said and rigorously disagree with them. People love reading an […]
Every Monday I meet Pablo Healing in the gym at our club for an hour of intense, grueling, sweaty workout. Yes, that’s really his name… and even though working out with Pablo can hurt, in an odd way, it’s healing and I look forward to it! Not that I can’t workout without him. I do. […]
Free Teleclass: How You Can Prevent Business Blog FailureMike Jay interviews The Blog Squad January 24, 2008 at 3 p.m. ET (12:00 p.m. PT)Dial-in: 218-486-1300 PIN 792414#No registration required. In this conversation Mike Jay, Founder of Leadership University, asks The Blog Squad to reveal why they claim blogs are the best darn business marketing tool […]
This is a late post cuz I’ve been down with a virus – not the good viral marketing kind, but the sniffly coughing kind. But better late than never. In a few minutes, we broadcast live on Internet radio our Blogging and Beyond interview with Dave Taylor, guest expert, on the Findability Factor. Don’t miss […]
Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. Although these tips are designed […]
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