While away on vacation, I'm posting some of favorite posts. You may agree or not, but I enjoyed writing these and thought you might not mind my recycling them since the message is evergreen… Boring, Banal, and Full of Bull-ShitakeOriginally posted September 21, 2009 I spent the weekend doing research…well, not entirely, I played tennis, […]
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Do you realize what you give me? Just by being here, to read these blog posts? Every morning before the sun comes up over Lake Chapala here in central Mexico, I sit down to my trusty Alienware computer and compose a post on this blog. If you didn't show up at some point during the […]
Before you write one word of copy for your online content marketing, you must first: Know your objectives Know your target audience Know your product or service Objectives? I know this seems so common sense it's not worth spending time on, but the time you take to write down a few notes on each of […]
The prospect of writing on the web is daunting for some professionals, especially those with years of graduate school indoctrination with academic theses and dissertations. It's because writing short and snappy is better on the Web than long, convoluted, and detailed. Doctors and lawyers and other highly educated people like to be correct; sometimes that […]
The way I see it, being in business is hard. And fun. Even when you're working for yourself, you gotta do what you don't like doing. And you gotta have fun, or find a way to make it seem like fun. Maybe that's true when you're working a job, working for someone else. When you're employed […]
Have you spent a lot of time and money over your lifetime learning how to do something, like in your career or professon? In your sports? I sure have. I am driven. Why do you do what you do? What drives you in your work? I've studied a lot about what drives people to do […]
Where did you learn your marketing? School or streets? TV or Web? Have you studied copywriters (many of whom were schooled to write direct marketing sales letters)? Or maybe you read some books like the classics from Claude Hopkins, David Olgivy? I know some Internet peeps who, by copying Web gurus, and with luck and being […]
Are you thinking about next year already? I am. I hate to say it, but this year's over. With the end-of-the-year holidays, and my vacation coming up, it's time to finish up projects, get them announced, and generate some revenues. What are you doing to prepare for 2010? I'm writing a prediction about content marketing for […]
To paraphrase Doug Kessler, Velocity Marketing: While there’s a lot of craft in the practice of content marketing, the core of the discipline is very, very simple: you have to be able to answer three questions quickly, clearly and compellingly: Who the hell are you? Why should I care? Why should I believe you? If […]
I am looking at the Twitterverse and shaking my head. So much going on there, so much noise. Looks like some of you are having just too much fun over there…And like a kid with a new toy, some of you are abandoning your old stand-by business blogs in favor of quick updates on Twitter. […]
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