What really matters to you? I mean beyond the usual success metrics…? I know many people struggle. From what I hear from friends back in the US, some people are in seriously dire straights employment-wise, financially. No family is without loved ones who haven't found work, or if they have a job, aren't earning what […]
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How much time and effort do you devote to Outreach – connecting with others, leaving blog comments, responding on Twitter, Facebook, LinkedIn? This is an essential key to successful blogging, and essential to making your content marketing efforts profitable. If you're like me, not enough, I'll bet. We (I mean me!) are so driven and […]
Are you building a content marketing information funnel? If not, you're leaving money on the table. Not only that, you're missing an opportunity to solidify the relationships your hard-earned content marketing efforts are creating. It's odd that Wikipedia doesn't have a page written about this key internet marketing strategy. There's a page for purchasing funnel […]
How many different places online are you publishing content that markets for you and your business? Rapidly, as new software and user-friendly Web tools emerge, the Internet has been changing the way we communicate with words. Almost too rapidly, some would say. Here’s a partial list of where you could (and should) write and publish […]
A big "Thanks "to Lorrie Morgan Ferrero for compiling a list of "50 Coolest Marketers for 2009" on her Red Hot Copy blog and for including me on the list. This is a good list to check out because there are some very smart people on it, besides being "cool." Some people on this list […]
How do you know you're boring? Like a fish that doesn't know he's in water, can we really tell when we're boring our readers? Yesterday it was my turn to read at the Ajijic writers meeting, and I chose a piece about working from home using Web and social media tools. The piece was 1,700 […]
A Story Teller's Mindset: Key to Great Content Marketing The hardest thing about writing good content for marketing is coming up with stories to tell. There's no lack of knowledge, or research, or interesting concepts to blog about, or to write white papers about. I read one or two books a week, full of interesting […]
Why Free is Good, Done Right I work with a lot of coaches, writers, and consultants. Some of them are doing well, in spite of the recession. Others are struggling. I often wonder what the difference is between those who stay afloat in a downturn and the others. I think it's their marketing savvy more […]
Marketing with Blogs: Fishing for Business, or Catch-and-Release? I had the best grilled salmon last night in one of my favorite restaurants here in Ajijic…which got me thinking about fishing… I view business blogging as an attraction strategy, rather than an activity that earns income via ads. A blog is like a fishing net that […]
This week I'm on vacation, and repeating some of my older yet evergreen posts because they are worthy of being repeated. This one was published in September 2009. Linkbait Content: 6 Ideas for Article Hooks As you might have read, I'm doing some blog improvements with Easton Ellsworth and his Visionary Blogging program. One of […]
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