blog writing | Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

Search Results for "blog writing" – Page 73

Lame Excuses for No Online Content Marketing

By Patsi Krakoff

Tuesday, April 6th, 2010

Are you ready to grow your business? It's a serious question and before you answer, think about it a little bit more. Who isn't ready to make more money, drive more traffic to their sites, grow their marketing database numbers? I mean, you'd be a little crazy to say "no, thanks" to that, wouldn't you? […]

Categories : About Blogs, Coaching/Personal Development, Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing

What Is Intelligent Content Marketing?

By Patsi Krakoff

Wednesday, March 31st, 2010

Good question, similar to "what's a great restaurant" or "what makes for a beautiful woman?" No one right answer and it depends on who the "consumer" is. My recent post on books for intelligent content marketing shows my preference for psychology and how people think. Obviously, when it comes to writing on the Web for […]

Categories : Attracting Clients, Books, Content Marketing, On Writing Better

3 Big Reasons to Survey Your People

By Patsi Krakoff

Friday, March 26th, 2010

When did you last survey your clients and prospects? Are you asking your people good questions? There are 3 big reasons you need to be asking your potential and current clients questions: You need to find out who they are: demographics and psychographics. You need to find out what they want: what are their challenges, […]

Categories : Attracting Clients, Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars

Your Website Is Not Enough: You Need an
“Engagement Platform”

By Patsi Krakoff

Friday, February 26th, 2010

If you've invested a lot in rebuilding your website, I congratulate you for keeping fresh content published about your business. Congratulations, and may I ask, how's that working out for you? Oh… May I make a suggestion? Your website is probably great and all, but if you're not getting your visitors engaged, if they're not […]

Categories : Content Marketing, Online Marketing, Teleclasses & Seminars

How to Hot-Sync Your Knowledge to Your Audience

By Patsi Krakoff

Tuesday, February 23rd, 2010

How can you monetize your "intellectual property?" I put that in quotes because it sounds so fancy and official. Seriously, you probably know a lot and there are people out there in the world who would pay to know what you know. We can hot-sync a lot of things, but not our brains. So how […]

Categories : Content Marketing, E-Books, Online Marketing, Pathway to Profits

Too Many Reasons Your Content Stinks…

By Patsi Krakoff

Friday, February 12th, 2010

Are you an independent professional who provides services? For example, are you a coach, speaker, consultant, or some kind of marketing specialist? Do people pay you for your expertise? And are you pretty much working solo? 2nd question: Do you need marketing content for your online sites? Like web pages, sales copy for landing pages, […]

Categories : About Blogs, Content Marketing, Online Marketing, Pathway to Profits

How Does Content Marketing Lead to Sales?

By Patsi Krakoff

Friday, February 5th, 2010

This is the real question, isn't it? After writing good content that educates and entertains, after posting on web pages, blogs, and a few key social media sites… how does content work to generate sales? "Show me the money," you might say. For some people, if the ROI can't be pin-pointed, forget about it. I'll […]

Categories : About Blogs, Content Marketing, E-Books

10 Content Marketing Success Tips

By Patsi Krakoff

Wednesday, February 3rd, 2010

Are you writing this down? Take notes, these 10 tips for online success with Content Marketing are important. I didn't write them, but one of my favorite bloggers did, Adam Singer over at Online Marketing Blog. (#1 top Junta42 Content Marketing blog). Here's what he says: "As more companies, marketers and industry professionals flood the […]

Categories : About Blogs, Content Marketing, Online Marketing

Content Marketing for Online Profits: the eBook Is Ready

By Patsi Krakoff

Tuesday, February 2nd, 2010

Have you read Content Marketing for Online Profits yet? I quietly introduced it on this blog last week, and haven't made any big announcements yet. Here's what's in it: => What is a Content Marketing strategy?=> What is a Content Marketing information product funnel?=> How does content lead to sales?=> What are the psychological triggers […]

Categories : About Blogs, Content Marketing, E-Books, Online Marketing, Pathway to Profits, Profit, Writing Great Blog Content