I haven’t done a tech boo-boo in a long time, but I scored big this week when I changed my Feedburner account and all of my email subscribers disappeared. In an attempt to “seamlessly” transfer the subscribers from my Typepad blog to this new WordPress platform, I goofed. The two people I depend upon for […]
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What part of your business doesn’t seem like work to you at all? That’s the stuff you’re good at, isn’t it? That could very well be what makes you special and unique in your business. In your marketing, you need to have a clearly defined USP, or unique selling proposition. This is a short statement […]
What’s the best web or blog site you’ve seen lately that does a good job of representing a professional? For me, it’s the site of Dr. Frank Lipman, MD. I love this site because right away, in the first seconds, you are drawn into reading his key quotes, and you know exactly what kind of […]
People often ask why we moved to Mexico. The question always seems funny to me, sort of like, “Why do you want to live in Paradise?” But some people are afraid of Mexico and imagine dire poverty, filth, and drug crime violence. The truth lies closer to the Paradise side of things, and all places […]
I’m throwing this question out to professionals working on the Web: How should professionals balance the need for free content vs. the need to have content that produces good leads? For that matter, what about the right balance of for-fee informational products? It’s all well and good to be generous with one’s knowledge and expertise. […]
“In one study reported by Nielsen and Loranger, web users spent on average less than 2 minutes before deciding to abandon a site.” Letting Go of the Words, by Ginny Redish In another report from this same study, the average home page visit lasted 25-35 seconds. Talk about the “blink” affect… wow, that’s not much […]
Are you spread too thin? Over-committed? Is your blog too confusing, too many topics, too many choices for readers to make? Oh, and by the way, how are your search engine results? Do you come up on the first page when people do a search for the problems you solve? I’ve been told by someone […]
Sally Hogshead has written a captivating book that I’m still reading, called Fascinate. David McGraw, a member of Leading Coaches, wrote a great review of her book on the Leading Coaches’ Center, which you can check out HERE. There’s also a cool website where you to answer 28 quickie questions and get back instant results […]
When I work with smart, successful people it’s usually to help with their blogs, newsletters, social media and content marketing strategies. And often there’s more to marketing than meets the eye. Much more that the actual words you use… Most content marketing elements are easily visible. That’s a good thing, because it’s easy to see […]
Want proof that content marketing with blogging pays off? Here are a few client testimonials… “Hi Patsi – your webinar training on how to incorporate a sales page into a WordPress platform is one of the BEST things I’ve participated in this year. (I’ll be creating my own WordPress blog shortly, now that I’ve gotten […]
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