Last week I asked a question over on LinkedIn: If you’re a coach or consultant, how are you using content on the Web to market your services? What gets you the best results? Joe Pulizzi, who runs Junta 42 responded: "Blogging works the best for me. Consistent blogging has been able to expand my speaking […]
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Kathleen Gage has had tremendous success marketing her services online with content. She has a unique ability to mix spiritual principles into helping people, especially authors, make money. Denise and I have partnered with Kathleen twice now to deliver our Law of Action mentoring series. We know first hand how fabulous she is both as […]
Content marketing means different things to different people. So I went out to Facebook, Twitter, LinkedIn and to coaches and consultants I respect who are using Web content to market their services. The results have been terrific. For one thing, I realize that I am entrenched in marketing the way I do it. It helps […]
If you think this blog offers valuable information about writing, please nominate it for Michael Stelzner’s best writing blog list: http://www.writingwhitepapers.com/blog/2008/08/28/nominate/ There are some great writing blogs on the list that I encourage you to check out. I know this little blog doesn’t have a chance of making the top ten, but I’d sure appreciate […]
What’s the difference between web copy and web content? This is an important distinction if you want your online presence to be more effective. Web content refers to all the pages with relevant information that educates, entertains and engages your readers. Web copy refers to the content specifically designed to sell or persuade readers to […]
How often do you go back and re-read or rewrite your sales pages? If you’re like most professionals, probably not often enough. This week I’m rewriting sales copy for our ebook on business blogging (Build a Better Blog). It’s been up on the Web for more than 3 years and although it has been tweaked […]
Denise and I had a session with a mentor this week about our upcoming speaking gigs. I don’t want to tell you who he is just yet, or what his real expertise is. But we worked with him for over an hour to flush out the core outcomes our clients derive from working with us […]
As I got on the freeway at 8 this morning a noticed the guy next to me, a car with a surf board on top. And I thought this is a great life and a great place to be. Here I am off to the tennis courts and this fellow is going to ride a […]
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