blog writing | Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

Search Results for "blog writing" – Page 85

What Do Readers Really Want? Some personal musings…

By Patsi Krakoff

Wednesday, August 6th, 2008

I am writing this off the top of my head and from the depths of my heart. The truth is I’m not sure where I’m going with this post, but I know I have some worthwhile nugget for you. Yesterday when I wrote the post about blog ideas, it’s true, I’d been struggling with finding […]

Categories : About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks, On Writing Better, Online Marketing

Video Promo Clips: Content Marketing Comes Alive

By Patsi Krakoff

Sunday, July 13th, 2008

People buy from people they know, like, and trust. Video clips will shortcut the process of connecting with people quickly. Viewers can more easily decide if they like and trust you when they can see and hear you. How do you write a script for a video clip to promote a program or event? Posting […]

Categories : Content Marketing, How to...Tips, Online Marketing, Pathway to Profits

Email Marketing Messages: How to Promote a Program

By Patsi Krakoff

Friday, July 11th, 2008

How do you write great email marketing messages to promote an event or program? After your landing page is up, with your well-crafted sales copy, you must drive people to that page with email messages. This is the next writing task you’ll need to master if you want to successfully promote a program. In this […]

Categories : Content Marketing, Email Marketing Tips, Online Marketing, Pathway to Profits, Writing Great Copy

12 Steps to Write Your Online Sales Copy

By Patsi Krakoff

Monday, July 7th, 2008

When you’re going to launch a money-making program on the ‘Net, the first step is to write your sales copy. Yesterday I listed 8 writing tasks necessary for an online campaign: 1. Sales copy 2. Email marketing messages 3. Thank you pages and thank you autoresponders4. Survey questions & survey results report5. Press releases 6. […]

Categories : Content Marketing, Online Marketing, Pathway to Profits, Writing Great Copy

Relevant Content: Search Engine Bread Crumbs

By Patsi Krakoff

Wednesday, June 25th, 2008

On our 5 Traps of Internet Marketing teleclass yesterday, almost 1000 people registered and we got some interesting questions. Here’s one: "What is the most important thing to do to get people to find your site when you cannot afford to buy placement on search engines?" Getting found once you’ve got a site (website or […]

Categories : Content Marketing, On Writing Better, Online Marketing, Teleclasses & Seminars

Ask, Ask, Ask: Using Surveys for Content Marketing

By Patsi Krakoff

Sunday, June 22nd, 2008

We recently asked a thousand readers what their biggest problems are when it comes to Internet Marketing, using SurveyMonkey.com. This a great way to get content ideas, stay in touch with what readers want, and develop programs and info products that sell. How can you create content that markets your business without knowing what readers […]

Categories : Content Marketing, On Writing Better, Online Marketing, Teleclasses & Seminars

Content Marketing for Consultants: How Michael got more business than he can handle

By Patsi Krakoff

Sunday, May 4th, 2008

Many of the professionals I work with providing newsletter services (www.CustomizedNewsletters.com) are highly educated consultants and executive coaches who make their living by delivering information, coaching and training services to others in organizations. In other words, they’re independent service professionals who are hired by businesses to create great results: like my friend Michael who markets […]

Categories : Content Marketing, On Writing Better, Writing Great White Papers

Gullible or not? Or just easy to persuade…

By Patsi Krakoff

Thursday, May 1st, 2008

I had to let out a sigh of relief when re-reading Robert Cialdini’s Influence: the Psychology of Persuasion. Seems the esteemed professor and expert on compelling behaviors admits to being somewhat of an easy sell himself. Which is why he says he started studying people who fall for sales scams and ways they are influenced […]

Categories : Books, Content Marketing, On Writing Better, Writing Great Copy

Hypnotic Phrases: Why they work

By Patsi Krakoff

Tuesday, April 22nd, 2008

You might be curious if you read my previous post about Joe Vitale’s book Hypnotic Writing. I don’t think I did a good job of explaining why and how hypnotic phrases actually work for you when writing copy and blog posts. You’re probably savvy enough to spot the hypnotic phrases I used towards the end […]

Categories : Content Marketing, On Writing Better, Writing Great Blog Content, Writing Great Copy

Content Marketing Goals: 3 E’s to Pay Attention To

By Patsi Krakoff

Monday, April 14th, 2008

Keep these 3 E's in mind when reviewing your content. Your blog posts, ezine articles, and even your sales copy should meet these three goals: Does it educate? Does it entertain? Does it engage? I'm sure I didn't originate this easy to remember formula; it just flew out of my mouth when I was on […]

Categories : Content Marketing, On Writing Better, Online Marketing