Remember when Time Magazine proclaimed YOU, the readers, to be "Persons of the Year?" It was 2006 and they highlighted all the ways online readers were contributing content through blogs, YouTube, Wikipedia and social sites like MySpace… It’s two and a half years later, and it’s all coming true in spite of the predictions of […]
Search Results for "blog writing" – Page 86
Six months ago I hadn’t heard the term ‘content marketing,’ but I liked it immediately. So much so, I put it in the tag line of this blog when I redesigned it: How to Use Content Marketing to Attract, Sell and Profit Online. Most people I talk to guess that content marketing means writing, publishing, […]
Blogs haven’t replaced ezines. Even though you may be tempted to put all your time and energy into maintaining your business blog, you would be wrong to ignore your newsletter. Don’t take my word for it. Ask other professionals if they’re getting results from sending out an emailed newsletter, and then judge for yourself if […]
Ever since blogs became such a powerful marketing tool for communicating, people have been asking about newsletters: Should I keep doing my ezine? How should the content that I email be different from my blog content? If I’m new to online marketing, which is more important, a blog or an ezine? I’ve been asked to […]
If you’re writing about your company or your services and products with a conversational tone, you’re right on track. An article in Business Week tells why. Advertising: Now a Conversation by Ted Shelton Business Week Jan. 18, 2009: In today’s environment where independent information about a product is plentiful, traditional one-way messages to consumers no […]
Our friend Kathleen Gage, the Street Smarts Marketer, did a good job of answering an email from a client who questions the value of writing articles and submitting them to online article directories. The person asks a question which many new to Web marketing wonder even if they don’t actually ask it: "I personally don’t […]
I’d like you to vote on which writing tasks you feel you need to learn to master the most, if you want to explode your Internet marketing results in 2008. As you may have noticed, I’ve changed the name of this blog so that I can cover all the different ways writing is used to […]
If you want to do business over the Internet you’ve got to write to reach and connect with customers. Writing on the Web is a blog about how to do that: how to use your words to build relationships with people who are looking for products and services on the Internet. When I started writing […]
…a person submitted this question to us in preparation for our teleseminar Monday December 17: 5 Traps of Internet Marketing That Can Derail Your Business. We speak about how there’s a lot of hype and fluff being sold on the Internet. So it’s a valid question: what makes us any different from the other marketers? […]
I just got permission from Lorrie Morgan Ferrero to make available to readers of this blog "Red Hot Copy to Woo Your Target Market" at a special discount rate! This is Lorrie’s award-winning home study kit, along with the new 2 technique-laden CDs and bonus CD of fill-in-the-blank templates that will turn you into a […]
Recent Comments