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Recipe for an Ezine: Name It

By Patsi Krakoff

Tuesday, February 6th, 2007

Yesterday we started an 8 part series on key elements to an effective newsletter for your business. Today, we start with picking a title. Ingredient #1: Start Smart: Name Your Ezine Before you name your ezine (electronic newsletter), you must get clear about its purpose, the purpose of your business, and why you care. In […]

Categories : How to...Tips

Book Authors Learn Internet Marketing

By Patsi Krakoff

Sunday, January 28th, 2007

Children’s book authors are a fun bunch of writers, and they will make fine bloggers, for sure. Denise and I preached the blog gospel this weekend at the Santa Barbara Mission Retreat Center. There shouldn’t be a problem with generating content for these authors. Their books cover topics of monsters, history, unruly little girls, and […]

Categories : Teleclasses & Seminars

Content Sale: End of Year Discounts from Customized Newsletter Articles

By Patsi Krakoff

Saturday, December 23rd, 2006

It’s becoming a habit: Every year I discount articles so that "starving consultants" can stock up on researched articles, and this year is no exception. At 30% off, that’s a good way to get articles you can use in your coach ezines, newsletters, and even blog posts. I started writing articles like these in 1999. […]

Categories : Buying Content

White Papers: Syndicate Yours and Get Found on the Web

By Patsi Krakoff

Friday, December 8th, 2006

Michael Stelzner writes about where to post your professional white papers. I only recently discovered his Writing White Papers blog, and it is excellent, worthy of getting the feed. He refers readers to two special reports from Marketing Sherpa on how and where to syndicate white papers. The reports include a brief examination of available […]

Categories : Online Marketing

Writer’s Block: Tips for Unblocking

By Patsi Krakoff

Tuesday, November 21st, 2006

While the debate continues over on the Ezine Articles blog about Jeff Herring’s declaration (Jeff Herring Declares Writer’s Blog Dead), here are some unblocking ideas: My favorite block-buster is writing more. The more I write, the more I think about writing, and the more I think, the more ideas appear, seemingly from nowhere. The more […]

Categories : Writing Better Ezines

Writer’s Block Declared Dead

By Patsi Krakoff

Monday, November 20th, 2006

Great post over at the ezinearticles.com blog. Jeff Herring, the Article Guy, proclaims writer’s block doesn’t exist. He says, "My position is that writer’s block does not exist. I believe people get caught up in it because it sounds so cool, and makes you sound like a writer. ‘Oh, I have writer’s block’ etc. Do […]

Categories : Managing Your Ezine & Blog Tasks, Writing Better Ezines, Writing Great Blog Content, Writing Great Copy, Writing Great Press Releases

Boring Emails: Are Yours Getting Past the Snooze Filters?

By Patsi Krakoff

Tuesday, November 14th, 2006

Nick Usborne is a great writer, and offers great advice about email and web writing. His recent Excess Voice ezine talks about the lack of imagination in commercial email, and is worth the read… Where is Email 2.0? And why is commercial email so boring? "Web 2.0 is in full swing. The dollars are flowing, […]

Categories : Email Marketing Tips, Writing Better Ezines, Writing Great Copy