Even when you’re giving something away, for FREE, you’ve got to write good “sales” copy that spurs people into action. In today’s info-crammed world, that means you’ve got to grab busy peoples’ attention, and get them to click, and get them so excited that they take the time to type in their email address in exchange for your offer.

Unless you’re Naomi Dunsford of IttzBiz and know how to skillfully weave obscenities into headlines or emails, what cha gonna do? There are Internet gurus who’ve made millions teaching us lowly common folk with Ph.D.s how to sell socks to centipedes.

Entire Web fortunes have been made. Bare with me, I’m just getting started with this rant…

You think you’ve written a fairly decent sales letter, you’ve got all your benefits, your “AIDA“… (you’ve remembered to grab Attention, gain their Interest, spark Desires, address objections and ask for Action – with a sense of urgency, of course  – but you’re far from done.

The fun is just beginning. Now you’ve got to format your sales letter landing page, with a dynamite headline, cool graphics, arrows, ORDER NOW! buttons, subheadings, testimonials, bonuses…

Ay, ay, Chihuahua! (as we say down here in my home town of Ajijic, Mexico.)

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