Attracting ideal clients to your blog and driving blog traffic is part of Blog Outreach: everything you do technologically and personally to let the search engines and people know where you are on the Web.
I talk about this in my free ebook Content Marketing with Blogs. To maintain a successful business blog, you have to pay attention to four key areas, and neglect in any one of these will cause blog failure.
When you work on each of these four areas, your blog is the best marketing tool on the planet. When you know how to attract people AND search engine traffic to your blog, you’re a smart blogger.
In my opinion, from working with clients to improve their blogs, Outreach is where many bloggers fall short.
(What are the 4 keys to smart business blogging? Content, Outreach, Design, and Action.)
Outreach is everything where you reach out to others on the web:
- Write comments on other blogs
- Write guest posts on other blogs
- Comment and retweet on Twitter
- Actively participate on social media sites and groups
- Articles posted in article directory sites
- Press releases posted online
Where it gets a little complicated for people who aren’t coming from a computer background, especially for those of us who are older and who didn’t grow up using these things in school, is being search engine savvy.
Quite frankly, it’s not our fault, since nobody told us when we were growing up about Google algorhythms, keywords, analytics, trackbacks, inbound links, and all that geeky tech stuff.
In my recent survey on traffic challenges (http://www.surveymonkey.com/s/getmoreblogtraffic – you can still take this survey), people told me:
- They knew about keywords, but weren’t sure how exactly to use them except in headlines
- They had traffic analytic tools on their blogs, but weren’t sure how to use the data
- They weren’t sure about Twitter and social media
All I can say is the old therapist’s cliche from the 70s: “I feel your pain.” Really I do, because I have had to buckle down and find out about these things the hard way.
Some things you can ignore on the Web, in fact, a lot of things. But you can’t afford to ignore traffic, or search engine basics. That’s why I started working with Michael Martine of Remarkablogger. He’s the one that finally got me to stop ignoring the dumb things I was doing in my blogging efforts and wise up.
Of course, every time I learn something new, I get so excited I want to share it with my readers and fans. That’s why you’re all invited to a workshop next week May 19, Wednesday.
The Ultimate Traffic Formula with Michael Martine
May 19, 2010 – 4 p.m. ET
Phone & webcast, your choice
Tutorials, access to videos, recording, handouts, etc.
Here’s where you can read the details and find out more and register: http://writingontheweb.com/getmoreblogtraffic.html
Oh! I almost forgot. If you register now instead of waiting, you’ll get the bonus: Time-Saving Tips for Smart Blogging, a $39 value, a great blog tutorial I did with Joan Stewart, The Publicity Hound.