Why Twitter Is Such a Powerful Social Media Platform, this week’s guest post by Phyllis Zimbler Miller,
At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.” I thought to myself: Why should they care about this and why should I join the site? Thus I didn’t join.
But because I trusted Patsi, I went back to the site a few days later and signed up, getting the username @ZimblerMiller. Another few days later I got my business partner Yael K. Miller to get the username @MillerMosaicLLC to tweet under our company name.
And then something happened! I began reading about how to use Twitter and observing what was going on – and I got it! I saw the power of Twitter and embraced it wholeheartedly.
Here’s why Twitter is so powerful for finding and connecting with like-minded people:
• You don’t have to wait for permission to follow anyone (except for the few people who keep their Twitter accounts locked). You can follow all kinds of people with a simple click.
• Because tweets are a maximum of 140 characters (not words) people have to keep their updates short. This is very welcoming in place of, for example, the long rambling emails I get through Facebook and LinkedIn messaging.
• You can use Twitter as your news filter, getting the latest updates on breaking news as well as links to thought pieces regarding the current news.
• You can share news/info with people who don’t follow you but who can find your tweets by searching on a topic.
• You can run a contest on Twitter or run a real-time tweet conversation.
• You can share other people’s valuable links with your followers as well as sharing your own blog post links.
• Thanks to the 160-character limit of Twitter bios, you can get a quick “snapshot” of someone without having to read long gobs of often irrelevant info.
• You can publicly thank someone, for example, for speaking on your radio show – or be thanked yourself for speaking on someone else’s show.
And this list could go on and on with other people adding their own reasons why Twitter is so powerful.
In conclusion, let me say this:
Twitter is NOT about what you ate for dinner (unless perhaps you’re a chef). It is about sharing worthwhile information with others and learning from the worthwhile information they share.
And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is co-founder of the social media marketing company Miller Mosaic Power Marketing that works with clients to effectively use social media marketing for their businesses. Her main blog is at http://www.millermosaicllc.com/blog