How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog, you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.
You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers.
When your business website has a well-defined blog, and if you write or hire a writer to frequently update new content on it, you can be sure that your website traffic will go only one way – up.
But coming up with a successful blog can be a tough job. You need to make sure that your blog content stands out among other similar blog content on the web. The following tips will help you increasing traffic to your website through successful business blogging.
4 Creative Tips to Attract More Web Traffic Readers
1. Promote articles and posts on a variety of platforms
Social media has become an ever-present phenomenon now. You can’t expect your website to draw in huge numbers of visitors if you don’t have a visible presence on various social media platforms. Facebook, Google+, Twitter, LinkedIn are some names that come to your mind when thinking about content marketing for your website. But these are only a few among the vast resources available online.
Granted these platforms have a large online presence, but if you really want your business website to grow, you should consider specialized niche forms of social media also. Some of these lesser known platforms include Quora, Tumblr, and Empire Avenue. These platforms have a specific crowd following and due to the less competition on these sites, you are likely to have a greater penetration over the market. But search ones that attract your kind of customer, in your target audience.
2. Use SlideShare
SlideShare is another platform that doesn’t have all the hoopla surrounding bigger social media platforms. You, as a content writer, can easily create smaller and sharper overviews for your posts and upload those on SlideShare. These to-the-point overviews will appeal to a larger audience base and you can easily put links of the slides on your website that can be followed to read the overview on SlideShare’s website.
3. Add stunning images to every post
Images have a greater potential of hitting a chord with visitors than texts. You have to face the fact that not all visitors will read large texts related to your business. As such, it is in your best interest to promote your blog using pictures. An image on your update in Facebook is likely to be seen and read by more audience. Other image-specific sites include Pinterest and Instagram, both of which can be integrated with your website and other social media presence to present a unified and compact content marketing promotion. Find relevant and compelling images using Google Images, Freedigitalphotos.net, or IStock.com.
4. Create attention-grabbing titles and update content regularly
The title of your post determines how many visitors are going to be attracted to your post, and stay on the page to read the article. As such, you have to create hard-hitting and attention-grabbing titles that compel visitors to read the content. Also, be sure to provide regularly updated content, as outdated content, even though it is good, will be a letdown for visitors coming back for more content from you. If you write a good article once, you need to follow up nicely with better content that will get visitors to bookmark your site.
Guest Author bio
Jessica Davis is a Content Specialist at Godot Media – a leading writing services company. She has years of experience working with website content writers. She has helped several businesses and individuals succeed through great content. Other areas that interest her are SEO, Social Media and Article Marketing.