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Great Newsletters:
5 Must-Haves for Better Design

By Patsi Krakoff

Tuesday, September 6th, 2016

Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important. I’ve been writing about business newsletters (relevancy and branding), and […]

Categories : Email Marketing Tips, Ezines We Love, Writing Better Ezines

Tags : e-newsletters, newsletters

5 Best Business Blog Goals for 2015-
And 5 Steps to Get You There

By Patsi Krakoff

Wednesday, December 31st, 2014

What goals have you identified for your blog and website for 2015? Have you created a map to help you reach your goals? It’s true, I don’t believe in making new year’s resolutions. But after 15+ years working with executive coaches and consultants, I know that having clearly defined goals and expectations for a business blog or […]

Categories : About Blogs, Content Marketing, How to...Tips

Tags : Attracting Clients, business blogs, content marketing with blogs, how to start blogging, SEO, web traffic search traffic

Scannable Blog Posts:
Is Your Web Content Worthy of a Once Over?

By Patsi Krakoff

Wednesday, October 8th, 2014

Is your web content worthy of a once over? Do your readers find it attractive – that is, easily scannable and interesting? If not, you are missing opportunities to connect with your readers and make a lasting impression. Last week I posted that quality web content is short, sweet, smart and funny. Here is a […]

Categories : About Blogs, Content Marketing

Tags : Attracting Clients, blog content, blog formatting, business blogging, content marketing with blogs

How to Write Great Blog Posts Every Time

By Patsi Krakoff

Wednesday, October 1st, 2014

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants. Quality content stimulates reader/customer engagement. Here’s what quality web content […]

Categories : Buying Content, How to...Tips, On Writing Better

Tags : blog content, business blogs

Writing Services & Quality Leadership Content for Coaches

By Patsi Krakoff

Wednesday, July 23rd, 2014

If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs. And, you can get a 10% discount on annual subscriptions with Content for Coaches, if you […]

Categories : Attracting Clients, Buying Content, Coaching/Personal Development, Content Marketing, Managing Your Ezine & Blog Tasks

Tags : Attracting Clients, blog writing, business blogging, Content Marketing, content marketing with blogs, e-newsletters, Writing for the Web

Blog Goals: 5 Tips to Keep Your Blog
Focused and on Track

By Patsi Krakoff

Thursday, June 12th, 2014

Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” Guess what? These two questions are related to the same problem: not enough clarity about blog goals. Here’s how I help my clients solve this problem of clarity: Define […]

Categories : Content Marketing, How to...Tips, Managing Your Ezine & Blog Tasks, Writing Great Blog Content

Tags : blog content, blog writing, how to start blogging

How to Make Yourself Blog When You Just Don’t Feel Like Blogging

By Patsi Krakoff

Tuesday, April 8th, 2014

Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you. For example, take a look at what you’re reading on the Web right now. If it’s good enough to catch your interest, maybe you can use that spark to create something new […]

Categories : About Blogs, Content Marketing, How to...Tips, On Writing Better

Tags : Attracting Clients, blog content, blog writing, business blogging, Content Marketing, content marketing with blogs, writing on the web

How to Research Content
for Your Expert Ebook

By Patsi Krakoff

Monday, March 17th, 2014

How should you research content in order to write your expert ebook? This is a huge question for most writers, and a major reason why some ebooks never get written or finished. The field of online research methods is new and expanding rapidly. Using social media is a new opportunity for gathering information, but it’s […]

Categories : About Expert Ebooks, Books, Content Marketing, E-Books

Tags : Content Marketing, expert ebooks, online content

Research Before You Write an Expert Ebook

By Patsi Krakoff

Wednesday, March 12th, 2014

If you want to write an expert ebook that sells well on Amazon, you need to research first to find out: What’s already been published in your field of expertise? What titles are selling well? Where are the gaps in what’s already been published and what hasn’t yet been covered? What do readers seek out […]

Categories : About Expert Ebooks, Books, Content Marketing, E-Books

Tags : expert ebooks, Online Marketing

Expert Ebook Writing: Prepare or Just Do It?

By Patsi Krakoff

Thursday, January 9th, 2014

Starting to write your expert ebook is not the first step. What comes before ebook writing is key – Research what readers want most Find out what other books have been done Decide what you have to say that will make a difference Without smart preparation, you’ll find yourself bogged down with too much information […]

Categories : About Expert Ebooks, Attracting Clients, Content Marketing, E-Books

Tags : Attracting Clients, Content Marketing, expert ebooks