Does this happen to you too? You meet someone at an event in your field, exchange biz cards, and the next day you get their ezine delivered to your inbox? While it is nice of them to share, what ever happened to permission-based marketing? How about a personal email first and an invitation to subscribe?
Elizabeth Marshall asks this same question in a great article "Do you Ask Permission? Your Credibility Depends on it…" published over on Michael Port’s Get Booked Solid blog.
"While it may not seem to be that big a deal, sending unsolicited newsletters, promotions and articles is a big deal. And potentially a big blow to your credibility. Without permission, you are more of a rude interruption…an unwelcome presence in the inbox and in the mind of the recipient.
Trust me. It won’t do much for you if you are trying to build trust and credibility with everyone who received that newsletter…a newsletter they didn’t request."
Thanks, Elizabeth for this important reminder. I’ll send you my ezine Newsletter Nuggets tomorrow since I’m sure you will want to read my great newsletter and I feel as if I know you already, I’m sure you won’t want to miss it…!
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