It doesn’t really matter if you call your online efforts content marketing, online marketing, blog marketing, or a chihuahua. What matters is results.
Are you getting results from the Web? If not, where do you need to improve? The minute someone lands on your blog, do they say, “Hey, a chihuahua I could really love!” Or, “This blog’s for me!”
What’s your challenge when it comes to using the Internet to attract clients, sell them your products or services, and profit in your business? For many of my clients, the problem is how to stand out and how to get found.
You may be unique, but unless the right people are finding you on the Web, your efforts are wasted. There are really two challenges, as I see it:
- Branding: you need to clearly and quickly identify your uniqueness in a memorable way
- Visibility: you need to be easily found in multiple places on the Web
When good branding is combined with good visibility, you get great findability.
This Wednesday, May 19, 2010 at 4 p.m. ET, I’m presenting a workshop on how to get more blog traffic.
We won’t talk much about branding, because most of the course work is on visibility and increasing the numbers of people who read your stuff online.
But think about this: what good is traffic unless you make an impact? That impact should be instantaneous and memorable. Think ICE: cold-icy-water-in-the-face.
According to Michael Martine, of Remarkablogger, your blog posts should achieve the I.C.E. effect:
- Immediate need
- Curiosity
- Entertaining
These are 3 traffic drivers. When your blog achieves high marks in all three of these drivers, you will tap into the viral effect: people will spread the word.
You’ll increase your blog traffic, more people will read your stuff, and you will reach more potential clients. That’s half the battle, isn’t it?
The rest of the story has to do with your branding and your ability to convince people you’re trustworthy. That’s another story for another day.
I hope you’ll join this really great workshop with Michael and I. Michael knows blogging, he knows traffic, and he’s someone I learn a lot from through his ability to write posts that inspire trust. Go here now for more info on how to get more blog traffic.
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