Newsletter Nuggets: May 03, 2007
…tips and tricks for writing great ezines and blogs

1. A Note from Patsi: Do You Write for Spiders, Readers, or Your Ego?
2. Blogging & Beyond Mentor Program: The Best Darn $10 Investment
3. May 07 Featured Article: Great Expectations: The Boss/Direct Report Tango
4. What’s New on the Blogs?

A note from Patsi –

Do You Write for Spiders, Readers, or Your Ego?
©2007 Patsi Krakoff, Psy.D., & Denise Wakeman: The Blog Squadtm

I just read an email from one of those AdSense traffic guys – you know, the ones who put up multiple web sites with keywords built into the content solely for the purpose of getting traffic and click-throughs on ads?

I think they call them `black hat specialists’ for their less than natural ways of trying to game Google.

Words = Money

In any case, these guys are making money with words on a web page. Sometimes it’s $2 or $4/a day, but if you put up enough of these sites, you can generate $2000 to $4000 a month. And, it’s not like ‘real’ work either. So who am I to criticize?

Do you make money with your words?

Or are your web sites, blogs, and landing pages just d‚cor for your ego, something to show your friends and family?

What Is It That You Do, Really?

What I’m noticing is that there are different kinds of writers on the web: those who write for the spiders, and those who write for their egos. Nothing wrong with either.

Those AdSense guys write for the spiders to crawl their sites and bring in traffic from search engines.

Most of the rest of us, especially we professionals with a business who aren’t trained in copywriting or marketing, well, we’re writing about ourselves, our business, our products and our services. We’re writing for our egos.

A Premier Class of Web Writers

It doesn’t have to be that way. Here’s what the savvy web writers do: they write for the customer, the client, the readers, and all the web surfers looking for solutions to problems.

Their words also equal traffic and money. They understand it’s all about benefits, not features. Nobody cares what you do for a living, really. But everybody’s got problems that need solving.

So the next time you have some writing to do for your business – be it a web page, landing page, sales page, a press release, an ezine, a blog post – remember this:

– Write for the reader
– Write for your ideal customer
– Write to solve a problem

Oh, while you’re at it, use some keywords to keep the spiders happy.

Little Miss Muffit 😉

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