Author Archive for Patsi Krakoff – Page 139

HitTail: Long Tail Marketing Made Easy

By Patsi Krakoff
Monday, October 2nd, 2006

Conversations with Experts presents…

Mikelevin HitTail: How to Leverage The Long Tail
Wednesday, October 18, 2006, 8:30 p.m. ET (no charge, registration required)
Guest Expert: Mike Levin, HitTail.com

A handful of tech savvy businesses are beginning to look past analytics and keyword generation services and use a new tool that funnels users to their Web site without spending a dime.  HitTail.com is a new product from Connors Communications that not only analyzes the words people searched on to find your site, but also makes suggestions about future writing topics that will guarantee even more hits.  The current issue of BusinessWeek says HitTail can turn your site into a “click magnet.”  For a more detailed explanation, watch this quick video.

Along with being the leader of Connors Communications’ in-house SEO team, Mike Levin is the founder of HitTail, a free tool for taking the overwhelming Long Tail data generated by web searches and turning it to manageable information in the form of writing suggestions.  Recently, Mike spoke at MediaPost’s Search Insider Summit in Colorado on the topic.  Previous to joining Connors he worked with Prophet 21, now Activant, and Scala Multimedia.

Register:  www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System.

Categories : Teleclasses & Seminars

Blog for Fun and Profits – New Teleclass Wednesday October 4

By Patsi Krakoff
Sunday, October 1st, 2006

Seems like we’re on the teleclass circuit these days.  Last week we were invited by Kelly O’Neil to speak about blogging as a pre-event for her UpLevel Intensive at which we’ll be presenting in San Jose Oct. 13-15. 

This week we are guests of Jeff Herring and Build Your Ideal Practice.  We’ll be talking about…

How to Blog for Fun, Prospects and Profits
Led by The Blog Squad, Patsi Krakoff and Denise Wakeman
For Build Your Ideal Practice, October 4, 2006, 12:00 p.m. ET (9:00 a.m. PT)
FREE! Register here to get call-in details.

Categories : Teleclasses & Seminars

The Blog Squad’s 1st Video

By Patsi Krakoff
Sunday, October 1st, 2006

Okay, so it isn’t Oscar material, and we just put this together at home on Saturday, but take a look at our first marketing video, "Meet the Blog Squad" on YouTube.

If you see me starting to laugh towards the end, the big smile is because Dewey the cat walked over to try to weasle his way into the shooting.

Read More→

Categories : About Blogs, Online Marketing, Promoting Your Ezine +/or Blog

11 Rules of Writing

By Patsi Krakoff
Friday, September 29th, 2006

I just discovered this site called Junket Studies Tutorial in New Jersey dedicated to better writing, better grammar, and one of my favorites: better usage of commas! (I refer to my post "Where Have All the Commas Gone.")

You may not understand some of the lingo; it is, after all, in the language of grammatical structures. But go to the site and follow the links, and learn to become a master of these common errors! Here they are:

1. To join two independent clauses, use a comma followed by a conjunction, a semicolon alone, or a semicolon followed by a sentence modifier.

2. Use commas to bracket nonrestrictive phrases, which are not essential to the sentence’s meaning.

Read More→

Categories : Grammar & Common Usages, Writing Better Ezines

Chris Knight Reviews Our All-in-One Ezine Publishing System

By Patsi Krakoff
Friday, September 29th, 2006

We’re very pleased that Christopher Knight of EzineArticles.com and EmailUniverse.com has reviewed our new product All-in-One Ezine Publishing System.

Being biased of course, I’d say his review is balanced and fair.  Check out Chris’ review here.

Categories : Writing Better Ezines

Copywriting Help: Books I Use

By Patsi Krakoff
Thursday, September 28th, 2006

After I wrote my previous post about why you need to write, I was thinking about the tools (books) I use to help me with my writing tasks.  In this context, I refer to the writing I do nearly everyday that involves marketing and promotion.  I was looking at the pile of books next to my desk and realized there are a few I refer to a lot so I thought I’d share the resources that help me write.

Phrases that Sell by Edward Werz and Sally Germain

Words that Sell by Richard Bayan

The Ultimate Sales Letter by Dan Kennedy

Advertising Headlines that Make You Rich by David Garfinkel

These books help me with inspiration and phrasing for email and sales letter headlines, subheads and descriptive phrases for our products and services.

Do you have a favorite resource or book that helps you with your writing?  If so, please share it with us here by posting a comment below.

Categories : How to...Tips

You Must Write

By Patsi Krakoff
Wednesday, September 27th, 2006

Yes, as a business person, you must write.  You must write all the time. 

Writing doesn’t come easily to me and my writing tends to be straightforward and not really clever or fun.  I’m lucky to have a partner who is a writer and who does like to write.  And, as a business owner, I have to write all the time.

Blogging definitely helps with my writing.  But another thing helps as well.  Studying what other successful marketing people do.  I subscribe to A LOT of ezines and I get a ton of promotional email.  Rather than being annoyed by it, I embrace it. 

Read More→

Categories : How to...Tips, Online Marketing, Writing Great Copy

Denise Wakeman- New Author on Coach Ezines

By Patsi Krakoff
Tuesday, September 26th, 2006

In July, Denise Wakeman and I merged our two companies to form one:  Krakoff Wakeman Associates, Inc.  The Blog Squad and Customized Newsletter Services are both divisions of the new company.

In an effort to clearly target our niche audiences, we’re going to co-author our three primary public blogs which means both Denise and I will be writing on all three, depending on the topic.

CoachEzines is focused on writing…writing great ezines, great blog posts, sales letters, press releases and copywriting. Subscribe here.

Build a Better Blog is pretty self explanatory…all about blogs, blogging, the blogosphere. Subscribe here.

The blog Next Level Biz Tips, focuses on Internet marketing tips and how to leverage the Internet to grow your business online. Subscribe here.

Read them all. Read one. Subscribe to get updates so you don’t miss a thing.  We are passionate about our business and helping you Attract, Sell and Profit from the Internet.

Let us know of topics you want to explore, and how we can help you grow your biz online. For an overview of all the services and products we now offer, please visit The Blog Squad hub site.

Categories : Online Marketing

New Social Media – What Is It?

By Patsi Krakoff
Tuesday, September 26th, 2006

If you read about blogs and Internet marketing, you’ve probably heard the term social media, and in particular, the "new social media." Here is a great post by Chris Heuer that describes a little bit of history and the future of our changing connectivity online.

His post is a little long, but worth the read, even if you aren’t familiar with some of the players involved. Pay attention to these concepts, they could impact the future of your business with regards to how you work and how you communicate.

As we have seen with reality television, the hybrid of overly produced “barely based on reality” does not hold sway with people for long. The deep human desire for genuine connections with the hero’s journey via Joseph Campbell will not tolerate gimmicks or fools for long. Genuine human drama, ‘How To’ content, insightful commentary, truly funny comedy, emotionally charged entertainment, engaging conversations, factual news of the world and stories well told will rule the day.

Categories : Ethics & Writing

Boost Your Business with Blogs: Free TeleClass

By Patsi Krakoff
Monday, September 25th, 2006

Intensivebannerad1 Denise and I have been invited to be guest presenters at Kelly O’Neil’s annual 3-day UpLevel Intensive in October. This is a great 3-day event to learn what you need to know about running a successful business, on and off line. It is not a pitch-a-thon, but information packed with plenty of action-based learning.

To prepare for the event, Kelly is hosting a series of teleseminars featuring each of the speakers.  The Blog Squad will be featured on Wednesday, September 27 and you’re invited to attend.

Boost Your Business with Blogs: How to be Findable on the Web
September 27, 2006, 8:00 p.m. ET

The teleseminar on Wednesday is free, sign up here to get the call-in number:
http://www.uplevelintensive.com

Here’s a message from Kelly about the UpLevel Intensive…

Read More→

Categories : Teleclasses & Seminars
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