Rich Brooks of Flyteblog tells us that using numbers in your articles will guarantee your readers read your email, article, ezine, or blog post. Here’s what he shared on his blog this week:
"Whenever I’m talking to clients about creating compelling email bait I always recommend writing an article that includes three things:
- A number. People are way too busy and suffering from information overload to learn everything about search engine marketing, automotive maintenance or how to keep their garden green. However, a number implies that you’ve boiled it down to just a few salient points that will get them through the day and give them something they can walk away with.
- A negative. Evidence shows (don’t ask me to show it, just trust me on this one), that people are more driven to avoid pain than gain pleasure. Don’t believe me? Which is a more compelling headline: "The Importance of Healthy School Lunches" or "School Lunches: Are They Killing Your Children?"
- A point of interest. Obviously this negative list of attributes needs to be targeted to your best prospects and customers."
