Author Archive for Patsi Krakoff – Page 160

Are You Smart at Love?

By Patsi Krakoff
Friday, September 23rd, 2005

The Blog Squad is doing a month-long blog makeover at http://smartatlove.typepad.com/annieweblog/. The site is authored by Ann Dennison, an intelligent expert in helping singles find the right relationship.

Ann is "smart at marketing" because she realizes the power of blogging to get more clients. She already has a great web site, and gives away a free ebook to visitors. Stay tuned for how she learns to maximize her blog.

P.S. If you want to get smart, you’ll join Denise Wakeman and I (The Blog Squad) and Adam Urbanski on Oct. 6 for a 6-week teleseminar on how to get results from your blog. Visit www.boostyourbizwithblogs.com for info and registration.

Categories : About Blogs

Here’s How You Can Start Blogging the Right Way

By Patsi Krakoff
Wednesday, September 21st, 2005

Boost Your Biz with Blogs – 6 Week Teleseminar

Here’s how you can get set up with your own business blog and do it the RIGHT way. Denise and I, along with our colleague Adam Urbanski, are offering a 6 week teleseminar on setting up and optimizing a professional business blog.  If you’re one of the first 10 to register, we’ll even throw in a bonus to submit your new blog to the 120+ blog directories and search engines (a $95 value).  Here’s the info:

Boost Your Biz with Blogs: For Coaches, Consultants and Other Solo-Professionals
$497***
Led by Adam Urbanski, Patsi Krakoff and Denise Wakeman
Thursdays, October 6 – November 10, 2005
8:30 p.m. ET, 90 minutes

"Build a Successful Blog That Gets More Traffic to Your Website and Turns Lookie-Lous Into Paying Clients…"

You don’t have to be a techno-buff, a marketing genius, or a writer. It’s OK if you don’t have a website, an ezine, or a large list of subscribers. You don’t need to invest much more than a pocket change to get started, and can have your first blog in minutes and then quickly turn it into a traffic and client magnet – without ever again being held hostage by your webmaster!

Having a successful blog can boost your web traffic, build trust with prospects and clients, increase the size of your email list, and make you money online – even if you don’t have your own information products – we’ll show you how in 6 short weeks. 

Step by step, you’ll learn how to create an effective blog for your business.  Through live teleclasses, video screen casts, audio recordings, and using the Build a Better Blog ebook, you’ll set up a professional business blog that gets results.  From proven tips for driving traffic, getting subscribers, organizing your content and how to use your blog as a marketing tool, you’ll learn everything you need to know to make your blog successful.

** $100 discount if you refer 3 colleagues when you register!

Class details and registration:  http://www.boostyourbizwithblogs.com

Categories : About Blogs, Teleclasses & Seminars

Check BEFORE You Write

By Patsi Krakoff
Tuesday, September 20th, 2005

Here’s an interesting 10-point checklist to consider BEFORE writing for your ezine, blog, or web pages. It comes from Marketing Profs and is written by Jonathan Kranz for copy writers and marketers, but could also apply to newsletters and blogs.

Before You Write: Your 10-Point Checklist
by Jonathan Kranz
September 20, 2005

1. Gather your proof points. These are all the tangible pieces of physical evidence, such as research statistics, customers satisfied and performance figures that reinforce your promises.

2. Answer, "What do you want readers to do next?" There’s no point in communicating, whether through a Web page or a direct mail piece, if you don’t have a clear idea of what you want prospects to do as a consequence of reading your work. Do you want them to buy something, register for an event, attend a workshop, remember a brand, shop somewhere, order an item, request more information… or something else?

3. Make an offer. Tell customers to do "x" to get "y": That’s an offer.

4. Listen to your customer’s voice.

5. Look for testimonials and endorsements.

6. Maintain brand identity.

7. Focus on one thing.

8. Anticipate objections.   

9. Understand your limitations.

10. Set your benchmarks. What are you aiming for? Responses? Sales? More Web visitors? Requests for more information?

In sum: Ready, set… stop. Before you write a single word, make the advanced preparations that make marketing magic possible.

To read the full article, go to MarketingProfs.com.

Categories : Writing Better Ezines, Writing Great Copy

How Get Known Now

By Patsi Krakoff
Sunday, September 18th, 2005

What You Need to Attract National Publicity & Major Publishers – The Inside Scoop
Wednesday, September 21, 2005, 8:30 p.m. ET
Guest:  Suzanne Falter-Barns, www.GetKnownNow.com

These days, if you want to book national TV, get quoted in magazines, and make megabucks on major-publisher book deals … or even if simply attract more business … you need platform. That’s media-speak for your position in the marketplace, and how many people know about you. Join best selling author Suzanne Falter-Barns as she takes you on a platform tour of the Web, and explains the inside scoop on what you really need to get known now. (To get the most out of this class, you’ll want to have ready access to the Net during the call.)

You’ll learn

  • What all branded websites must have
  • The key to creating a successful brand for yourself
  • What media and publishers expect to see on your site
  • A free Web tool that gives you major inside information
  • Why blogs matter to the media
  • How to get started building platform right now

    To learn more about Suzanne’s work, and to download her free database of 50 Top Media & Publishing Contacts, drop by her site at http://www.getknownnow.com

For nearly twenty years, Suzanne Falter-Barns was a copywriter, marketing consultant and freelance writer in New York. Her articles and essays have appeared in More, Fitness, Self, The New York Times, Prevention and Writer’s Digest. Her consulting clients have included Hearst, Conde Nast, and The New York Times Company. She is also the author of two self help books, including How Much Joy Can You Stand?, a One Spirit Book Club Main Selection featured in more than 100 radio and TV shows. Suzanne’s website, http://www.getknownnow.com, teaches anyone how to build platform effectively and establish themselves as a recognized expert in their field.

Register:  www.ConversationsWithExperts.com

Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.

Conversations with Experts is sponsored by Build a Better Blog System

Categories : E-Books, Getting Read, In the News..., List Building Tips, Promoting Your Ezine +/or Blog

Writing Tips for Blogs & Ezines

By Patsi Krakoff
Wednesday, September 14th, 2005

This is a great reminder of how to write good blog posts, and can apply to ezines, from Parias Kelly, a PR blog:

1. Use catchy titles
2. Be unique
3. Make sure to credit your sources
4. Think before you post
5. Stay on topic
6. Link, it’s polite
7. Be conversational in tone
8. Respond to comments
9. When to post
10. Be controversial
11. Blogging is not email
12. Assuming makes an ass out of u and me

It’s worth jumping over to this blog to read the complete article.

Categories : About Blogs, Writing Better Ezines

Build a Better Blog 2nd Edition Released

By Patsi Krakoff
Tuesday, September 13th, 2005

Whew! Writing an ebook is work, but so is revising one! We’re finally finished! Ta-Da!! (Fanfare, horns, and a rousing chorus of Whoopees, please).

When Denise and I finished our how-to book on blogs for professionals in April, we promised our readers life-time updates. Things change so quickly in the blogosphere, that we had to update the ebook after only 5 months.

Here’s what you should do: buy the revised edition of the Build a Better Blog  ebook now. Over the next two days, we’ll give you a $10 coupon off.

Here’s what’s new in edition #2 of the Build a Better Blog book:

  • 90% new screenshots
  • More tips on creating and writing content
  • More tips on how to make money on your blog
  • A new and improved way to deliver blog updates to your readers
  • More design options
  • Tips about keywords and titles
  • How to protect your intellectual property
  • How to avoid 17 mistakes most biz blogs make

Here’s what you get when you order, as far as bonuses:

  1. Access to our private Blog-Revolution blog with tons of resources, Q&A, ongoing updates and tutorials, and 5 hours of audio training. (Value – $97)
  2. 6 audio programs:  Interviews with Blogging Experts (Value – $30)
  3. A valuable ebook explaining RSS feeds and how they can work for you (value – $25)
  4. Coupon for a 90 day free trial on Typepad.com (value – up to $45)
  5. Lifetime updates. (Value – priceless!)

Remember to use this link right here, to get the $10 coupon off, only good for the next two days.

If you’re on the fence about starting a blog, don’t worry about all the hype. Blogs are a fad, but a good fad. They aren’t going to go away. They are just too darned easy to use, inexpensive, and blogs bring results for your business.

Don’t waste your time setting up a free blog, because it will look just like everyone else’s. Do it right, the professional way, and follow our steps. We show you how to set it up right, AND, how to optimize it to drive business your way.

That’s the whole point, isn’t it? Blogging for business.

P.S. If you’ve bought the book, and still need help in optimizing your blog for business, you might want to participate in our 6-week intensive blog training teleseminar with Marketing Mentor Adam Urbanski. You can peek over his shoulder as we teach him how to blog and use a blog to get clients.

Register here: www.boostyourbizwithblogs.com.

Categories : About Blogs, E-Books

Frequently Asked Questions About Blogs

By Patsi Krakoff
Tuesday, September 13th, 2005

Over 200 questions about blogs were submitted by professionals who are curious about this tool for growing your business online. In the next few days, I’ll share them with you, along with my answers.

Denise Wakeman and I were interviewed by Marketing Mentor Adam Urbanski last night, and we start a 6-week intensive blog training teleseminar with Adam on Sept. 22. We’re going to walk him through the steps for setting up his blog and participants in the program will peek over his shoulder and see video screen shots. This is a great way to learn as you go through this program.

One of the biggest fears of professionals about blogs is not having enough time to write for it. This makes sense. There are hundreds of blogs started each day, and then abandonned. Here’s the deal:

Don’t start a blog if you don’t like writing or communicating with prospects and clients. When I say ‘writing’, I mean the sort of writing you do when you respond to an email.

Blog postings are short and to the point. There are three things you want to do each time you post a new article:

  1. Share your expertise
  2. Show people who you are, be personable, use the pronoun "I"
  3. Ask them a question, stimulate their thinking, ask for feedback, a call for action (create interaction and response from readers so they can become a community)

Do start a blog if you are an expert in your field and you want to create trust and credibility with readers, get them to like you, and buy your services and informational or other products.

Want to know how you can set up and then optimize a blog to grow your professional services business? I thought you’d never ask! Go here: www.boostyourbizwithblogs.com.

Categories : About Blogs

The REAL Reason I Love Blogging

By Patsi Krakoff
Monday, September 12th, 2005

Just got off the phone with Adam Urbanski, the Marketing Mentor guy, and Denise Wakeman. We hosted a 2-hour teleseminar which was a mini "everything you want to know about blogs" class. When people signed up for the class they were given a $48 discount if they asked us a question, meaning they attended the call for only $1. (An interesting marketing strategy of Adam’s)

The questions, over 200 of them, were great, and got me to thinking about some of the deeper reasons I love to blog. It has to do with this funny little side-benefit that I’ve accumulated in the full year since I’ve started posting onto my 3 blogs.

Here it is: Because I try to come up with new and different content to post 3-5 times a week, I find that I am researching and reading more resources on the Web than before. The side-benefit? I’ve become better informed about my targeted niche of coach ezines and newsletters.

I know more this year about my profession thanks to the fact that I am writing frequently for my blog. My clients are better served for it. It makes my work more fun, because I know more and can handle all the little aspects that can make a big difference for the clients I serve.

[Shameless Self Promo:] If you’re still on the fence about starting a blog for your business, here is an opportunity to peek over Adam’s shoulder as we take him through a 6-week blog training teleseminar:

www.boostyourbizwithblogs.com.

Not that I know it all; there is plenty I still have to learn. But blogging keeps me on my toes, and I am a more knowledgeable professional because of it.

Categories : About Blogs, Ezine & Blog Classes

A Conversation with Philippe Matthews

By Patsi Krakoff
Saturday, September 10th, 2005

Philippe Matthews, from The Philippe Mathews Show, will be our guest expert on our weekly Conversations with Experts on Wednesday Sept. 14, at 8:30 p.m. ET

Philippe Matthews The SHOCKphilosophy ™: Manifesting Success, Wealth and Happiness

Philippe Matthews, the host of The Philippe Matthews podCAST & vCAST Show and author of several books and coaching programs on producing quantum achievement, will discuss The SHOCKphilosophy™ and The Shock Wealth System™ — spiritual technologies and transformational methodologies that identify and neutralize deep-seated, unconscious beliefs and behaviors that stifle or sabotage success.

You will learn how to break through the invisible comfort zone that keeps you from reaching the next level of wealth, achievement and success in life regardless of how many books you read and seminars you attend.

To attend, please register at www.conversationswithexperts.com.

Conversations with Experts is sponsored by Denise Wakeman and Patsi Krakoff of The Build a Better Blog System.

Categories : Coaching/Personal Development, Teleclasses & Seminars

The Truth About Blogs & Your Business

By Patsi Krakoff
Thursday, September 8th, 2005

Do you have a burning question about blogs?
Do you have 90 minutes and $1 to spare?

Are you blogging yet for your business? Or, if you are, are you getting the results you want with your blog?

The reason I ask is because I know many of you have heard all the hype about blogging and may be wary to jump in because it is the latest marketing fad.

You’re too intelligent to believe emails that promise you a $10,000 income per month from blogging.

But, make no mistake. Blogs are great for your business… and they can be a big waste of your valuable time if you don’t know how to set one up and use it effectively. Anyone can start a blog, but the fact remains, if it’s not bringing in clients, if it’s not building your business, why bother?

Maybe you don’t know a few key secrets to making your business blog work for you… Here’s your chance to ask.

Next Monday, September 12th, we’ve made special arrangements to get you private 90-minute phone access to the Blog Squad for only $1. On this call we’re going to help Adam Urbanski get started with blogging, and you can peek over his shoulder and learn with him.

* * * Who Is The Blog Squad? * * *

Denise Wakeman and I have teamed up to form The Blog Squad. We have answers to blogging questions you don’t even know to ask yet! We have been blogging for a year, and have 9 blogs between us. We’ve written a how-to guide and work with clients all over the world, helping them set up effective business blogs.   We will have the answers you need to get started blogging now.

Can you make it?

All you need to do to get in for $1 is ask your question on how you can make a blog work for your business, and if you’re one of the first 96 people to register, you’re in! 

If this sounds like a fair trade, just click the link below…

Click this link, ask your question to get in for $1:

http://www.askadamurbanski.com/aboutblogs/

P.S.  When you register you will also get the audio transcript and mp3 audio file for the teleseminar.  This is a $1 investment you can’t afford not to make!

Categories : About Blogs, Ezine & Blog Classes, Teleclasses & Seminars
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