Somehow Dave Navarro's name got onto my Web radar screen, I started hearing people talk about "The Launch Coach," and I thought, what a great idea, for a brand, and for a great service.

Here's someone who specializes in a real need: once you create those great  information products, special reports, ebooks, etc. how the heck do you get them sold?

For that matter, even if you're giving away FREE information, how do you get it into the hands of hundreds, make that thousands, of people? What good is it being brilliant, to write great products, if no one reads them?

From the moment I landed on Dave's site, I was in (marketing) love. Get this, his tag line is, "I get more people to buy what you're selling." What's not to love? Gimme some of that.

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I don't talk about money much, or selling. The other day I got an email from an irate guy swearing at me, calling me a *****, accusing me of having nothing better to do than blogging because I probably had a rich husband. (Photo credit: Shutterstock)

I have a handsome husband, a charming husband, a funny hubby, but … Forget that this emailer must have been drunk, and some kind of ugly misogynist freak, or… who knows what possessed him to use all those four-letter words on me.

So let me be clear. I love blogging but I wouldn't be doing it if people didn't hire me to help them, if it weren't such a powerful marketing tool, and a way for me to make money. (I try to be self-supporting by my own contributions in spite of a talented hubby who does indeed earn a nice consulting fee to his own company.)

The one thing "Mr. F***Off" got right is nobody has time for blogging unless it's worthwhile. What he got wrong, besides his attitude and foul language, is that "90% of blog readers are bloggers." (First of all, what's wrong with that, if some of those bloggers are potential clients?)

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Who’s the Target Visitor you're aiming for when you're writing on your blog?

The "who" of your blog matters more than "what" your blog is all about.

It’s bigger than when or where or how, too. Here's an excerpt of a recent article by Easton Ellsworth of Visionary Blogging: How to Create Blog Content That Rewards Your Business Forever

Knowing why you’re blogging and who you’re blogging for is more fundamental than deciding anything else about your blog, including what to blog about.

When you’re birthing a blog, the why and who are the head and shoulders. After those emerge, the what and how come out quickly.

I've often said this to my clients and beginning bloggers who – with a gush of enthusiasm and passion – just want to start writing on a new blog before doing the preparation work. You've got to know the purpose of your blog AND who you're writing to.

Here's more from Easton:

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